Digital Marketing Analyst / Webmaster Digital Marketing Analyst / Webmaster Are you a hard-working, fun-loving, digital marketer? Wallaroo Hat Company seeks someone to fill a new position designed to grow our wholesale and direct to consumer business, using our website, the internet and other social media outlets. As our Digital Marketing Specialist you will be responsible for overseeing the development, utilization, and expansion of marketing automation with the goal of increasing Wallaroo Hats’ online sales by managing and executing direct marketing campaigns and email campaigns through Constant Contact and CRM systems. The position also requires you to establish a Marketing Automation platform. Amazon store set up and daily maintenance of orders and functionality of site will also be a primary function of this position. Wallaroo seeks someone who can bring our brand more attention and traction in the headwear industry and give us stronger brand representation across all types of media including Facebook, Twitter, Pintrest and other social media outlets. KEY RESPONSIBILITIES 20% - Work cross-functionally with other Wallaroo employees to develop and define multi-channel campaign strategies and programs for each stage of the customer journey. 10% - Manage project website development for individual site to serve as content hubs for lead generation activities. 70% - Manage email marketing, nurturing campaigns and ad word campaigns, including: A/B testing, database segmentation and continual optimization for KPI's (open rate, CTR, conversion, CPC, etc.). QUALIFICATIONS The Digital Marketing Specialist, Demand Generation will develop, oversee and monitor the results of lead generating marketing programs by: 1. Identifying the most appropriate mix of marketing programs to target existing and new prospects in key segments and verticals (i.e., SEM, social, paid search, content syndication, blog, display, web and email) 2. Managing development of websites, landing pages and digital promotion elements designed to drive qualified leads into the sales funnel 3. Maintaining our SEO rankings in Google, Yahoo, and Bing 4. Proactively recommending new programs or changes to existing marketing programs to increase demand generation 5. Optimizing repeatable processes for demand generation, nurturing and converting 6. Playing a key role in lead campaign effectiveness by measuring and improving lead quality, conversion ratios, and ROI 7. Generating weekly and monthly reporting for all major metrics 8. Experience using infographics in marketing 9. Analyzing industry trends, market conditions and competitors’ marketing tactics to offer recommendations on best ways to improve demand creation strategy
Critical Skills Three plus years of marketing experience including: a. Google Analytics and Google webmaster tools, running ad campaigns on Facebook and Google. A general understanding of web development project management, search marketing (paid and organic), social media, and email marketing, including how these elements help promote campaign messages to drive conversion b. Building strong personal social network presence on Linkedin and/or Facebook or Google+ c. Retargeting campaigns Education 4-year degree in Marketing, Business or related field or equivalent experience ADDITIONAL INFORMATION Benefits & Company Statement Wallaroo believes in compensating our employees for the important work they do. Our competitive compensation package includes healthcare, 401k and dental benefits. Compensation is commensurate with experience. 30-35 hours per week. About Wallaroo Hat Company Wallaroo Hat Company was founded in 1999 by Stephanie Carter and Lenya Shore in Boulder, Colorado with the idea of bringing fashionable, yet functional sun protective hats to the US market. With the incidence of skin cancer on the rise nationally, sun protection is now more important than ever. Wallaroo is actively involved with the Skin Cancer Foundation and several other sun protective organizations. Wallaroo hats are recommended as an effective UV protectant in the fight against skin cancer. Wallaroo is committed to the elimination of skin cancer and started a Sun Protection Commitment over five years ago. This is a commitment that every year Wallaroo will donate 1% of its profits to skin cancer research, education and prevention in the United States. This has included financial and product donations to a variety of organizations, including the Melanoma Research Foundation, The Skin Cancer Foundation, The Shade Foundation and Melanoma International, among others. To help further their corporate philosophy, Wallaroo became a certified B Corp at the end of 2014. B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. Today, there is growing community of more than 1,000 certified B Corps in 33 countries and 60 industries working together to redefine success in business by creating higher quality jobs and improving the quality of life in their communities. Wallaroo prides itself on a working environment where employees feel vested in their job and their community. It starts with you. That's a simple sentence but it says a lot. It reminds each one of us that what we do matters. Our moto is “Make a Difference” and every single Wallaroo Hat Company’s employee contributes to our mission. By choosing a career with Wallaroo, you'll join a team of passionate people working together to advance technology improvements that power business today.
At Wallaroo, we believe we can empower technology users everywhere. And it all starts with you. Wallaroo Hat Company is an equal opportunity and affirmative action employer minorities/females/veterans/persons with disabilities. For more info please review our primary website: www.wallaroohats.com
