Boosting Health through Food João Freitas Meal Solutions Operations Director Pingo Doce
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UNDERSTANDING THE LANDSCAPE Portuguese consumers’ lifestyles and economic spending have been changing in the past years: \ Tight budgets \ Time is the scarcest resource: no time to cook! _ Full-time jobs: ~43 average weekly hours in Portugal (one hour behind excessive hours) _ Average ~29 hours commuting yearly \ At the same time: valuation of personal and family time
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Eursostat, 2016
Proportional mortality
WHY SHOULD WE CARE?
29% CARDIOVASCULAR DISEASES
DIABETES 3,600 DEATHS
+144% EXCESSIVE SALT INTAKE ADULTS AGED 20+
>25,000 DEATHS
Consumer’s lifestyles might also have repercussions over health in the short, medium and long-term.
32%
As food retailers with over 650,000 daily costumers in Portugal, we know we can have a positive effect on consumers health.
23% 9%
Portugal data, World Health Organization, 2016
4%
9% CHILDREN OBESITY AGED 10-19
RAISED BLOOD PRESSURE ADULTS AGED 18+
OBESITY, ADULTS AGED 18+
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WHY SHOULD WE CARE? Top-5 attributes that have recently influenced product purchase decisions: \ Price \ Taste \ All-natural ingredients \ Promotions \ Added health benefits (protein, fiber, vitamins)
Nielsen, Think Smaller for Big Growth - How to thrive in the5 new retail landscape, 2016
OUR APPROACH TO FOOD BUSINESS Investment in 3 Central kitchens and 1 Fresh Dough factory to supply: _ In-store Restaurants _ Take-away offer
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Goals: \ Offer typical Portuguese and “homey” meals at affordable prices \ Develop recipes based on the Mediterranean Diet: fresh products, monounsaturated fat, importance of soup \ Make available home-made food in large scale
>50,000 t
KITCHEN WORKERS
KITCHENS PRODUCTION SINCE 2013
63% INCREASE
36 CHEFS AND COOKS
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OUR APPROACH TO FOOD BUSINESS
11,000 AVERAGE DAILY MEALS SERVED 2017
Aligned with the Group’s Nutritional and Product Development Guidelines: _ No preservatives or colorants added
_ Natural and fresh ingredients _Reformulations for continuous improvement
670kg FAT REMOVED
4.3 TONNES SALT REMOVED
10 TONNES SUGAR REMOVED
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OUR INNOVATIONS
76% SOUP PRODUCTION INCREASE SINCE 2013
12 SOUP VARIETIES POTATO-FREE | SALT FREE LAST 3 YEARS
77% SALT-FREE SOUP PRODUCTION INCREASE SINCE 2016
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CLEAN LABELS EASY TO IDENTIFY NO ADDED COLOURANTS NO PRESERVATIVES
VEGETARIAN OPTIONS VEGETABLES “REVUELTO” 9
CONSUMER ENGAGEMENT VISIT OUR KITCHENS! BUILDING TRUST THROUGH TRANSPARENCY
FREE CONTENTS RECIPES AT PINGO DOCE SITE FOR FREE 10
150,000 COPIES HEALTHY RECIPES, COOKING TECHNIQUES, SURPLUS REUSE
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+351 21 753 20 00
www.jeronimomatins.pt 13
