ADVERTISING
1 SOFSS
Hurlburt Field Force Support Squadron
available media options_________ uMYHURLBURT.com website ads
This open .com web site serves as the primary source for information on services, special events and programs on base. It features information on health and fitness, human interest stories, self-help programs, recreational activities plus much, much more. The site receives over 9.2K unique visitors monthly who view on average 6 different pages per visits. Overall, the site receives in excess of 844,700 hits by active duty military and their families, retirees, civilians working on base, contractors and vendors. Additionally, a newsletter with active links to MyHurlburt.com is e-mailed weekly to over 2700 subscribers and 43+ organizations. Quarterly website metrics available upon request for advertisers.
uwebsite ad specs:
Website Ad Materials created by advertisers or its agents u All ads must be submitted in the following formats: JPG (preferred), JPG, BMP or TIFF u All ads must be least 72 dpi/ppi, and in RGB colors u Ads not meeting requirements will be subject to additional fees
uelectronic monitor ads
2014 Rate Card
uapplied
specs for all ads
u
All fonts in the ad must be embedded or converted into curves u All ads must be built to size u All ads must state, “Paid ad. No federal endorsement of advertiser intended.” legibly at bottom center of ad u Ads not meeting these requirements will be subject to additional art fees u Ads must be submitted on disc or emailed to:
[email protected] u Ads not meeting requirements will be subject to additional fees
uart
fees
There is a one-time set-up fee of $100 for ads designed by Hurlburt Field Marketing. Advertisers are allowed one (1) change to original layout and copy free of charge. Additional changes are $25 each. All ads created by Hurlburt Force Support Marketing are copyrighted as such and cannot be used without expressed permission.
usubmission
deadlines
Advertisement space exists at 10 Hurlburt Field Force Support locations on 42” Monitors. These monitors are dedicated to advertising only. Ads may be displayed daily at one or more locations. Ads are sold for 7½ second increments with each advertiser receiving a minimum of ten (10) exposures per hour, per monitor. There will be no more than twelve (12) paid advertisers per hour per monitor.
Space reservations and signed agreements for artwork and payments are due no later than two weeks prior to desired posting.
udigital monitor ad specs:
Active Duty Civilians Family Members Hurlburt Population (plus over 33,000 military retirees)
Materials created by advertisers or its agents must meet the following criteria: u u u
All ads must be least 72 dpi/ppi, and in RGB colors Ads must be 512x256 pixels or 7.111”x3.556” Ads may be submitted in the following formats: BMP (preferred), JPG, PDF or TIFF
uposter ads u 22” X 28” Poster ads at various locations, depending on target audience. Up to 30 locations available. u $100 per month, per poster
uposter ad specifications: Materials created by
advertisers or its agents must meet the following criteria: u All ads and artwork must be in CMYK and at least 300 dpi u Ads may be submitted in the following formats: PDF (preferred), tiff and jpg u All fonts in the ad must be embedded or converted into curves u Ads must be built to size u Scanned images must be scanned at least 300 dpi u All ads must state, “Paid ad. No federal endorsement of advertiser intended” legibly at bottom center of ad u Ads must be submitted on disc or emailed to:
[email protected] u Ads not meeting requirements are subject to additional fees
The Hurlburt Force Support Marketing Department reserves the right to approve all advertisements.
marketing profile_______________ over 8,750 over 1,800 nearly 9,100 nearly 20,000
monthly advertising rates
_____________________________________________________ Media
1 Month Contract
12 Month Contract
Electronic Monitors & 1 Top Web Ad $550 $450 Electronic Monitors & Web Ad $350 $275 Electronic Monitors $250 $175 Web Ad $175 $150 Mobile App $100 $75 Poster $100 $75 Golf Tee Monument $1,000 Per year
to place an ad _________________ Lindsey Laing
Force Support Marketing Tel: 850.884.6357 • Fax: 850.884.3822 Email:
[email protected] Current as of: 11/20/2013. Subject to change without notice
