2014 BUSINESS/BRAND DEVELOPMENT PROGRAM
DISCOVER
Know Your Market Demographics
EXPLORE
Opportunities
SPONSOR
Advertising Policies Rates Specs Annual Marquee Events Annual Event Schedule Event Facts & Partner Activation
CONTACT
How to Reach Your Target Market
DISCOVER
Over 70,000 military and civilian personnel, Marines, Sailors and their families. More than 38,000 military family members reside aboard base. When you invest in partnership activities with Marine Corps Community Services (MCCS) Camp Pendleton, you contribute to our nation’s 911 Forces. Reach Marines, Sailors, family members and retirees with 22(+) Million impressions generated annually. Your Brand Awareness will connect with a large demographic segment. Direct brand recognition is the luxury of doing business with MCCS. We can support your business goals and assist in the success of your brand strategy through advertising, test marketing, research and sponsorship.
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The United States Marine Corps offers sponsors a proud tradition of excellence. Target your brand to America’s most desirable military consumer base of 75,000(+) at Marine Corps Base, Camp Pendleton. Marine Corps consumers are brand loyal with guaranteed employment and a disposable income. Camp Pendleton is located within the largest military market in the nation.
THE FACTS • Largest military retiree population in the US • Target the Military market where they live and work • Geographically, comprises 200 Square Miles • Equivalent to the size of the state of Rhode Island • Larger than its surrounding cities of Carlsbad, Del Mar, Encinitas, Escondido, Oceanside, San Marcos, Solana Beach and Vista
DEMOGRAPHICS 70,000
AVERAGE DAILY POPULATION
Active Duty Marines
40,000
27,000 Retired Military Personnel
(the largest Retired Military Population in the country)
Military Family Members residing on base
1 7,000
4,000 Navy Personnel
3,500 Civilian Employees and Contract Personnel
3,000 Civilian and non-DOD tenant organizations
POPULAR MCCS MEDIA OUTLETS 1,300,000 (+) 50,000 (+)
1,500 (+) 20,000 (+) 450,000 (+)
Annual visitors mccsCP.com Followers across 43 Facebook Pages o MCCS Camp Pendleton has one of the largest groups of followers in the military o Facebook Pages reflected a 768% increase to mccsCP.com traffic in 2012 Twitter Followers YouTube Videos viewed Flickr Photos viewed
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MARINE CORPS EXCHANGE Connect your brand to 9,000,000(+) shoppers annually at the Marine Corps Exchange (MCX). The MCX offers a new state-of-the-art 154,000sq.ft. Pacific Views Shopping Center, a Mainside and San Onofre Shopping Complex, 16 Marine Marts (24/7 convenience stores) and 8 Gas Stations (54 pumps). Promote your brand where military personnel, family members and retirees shop everyday.
ANNUAL VISITORS: 9,000,000(+) Annual Sponsorship Opportunity: $330,000 • Branded wraps on shopping carts • Vehicle wraps
EXPLORE
• Signage and branding at gasoline pumps (54) • Homepage website branding to over 1.3 million annual visitors • Parking lot banners • Oversized electronic marquees (5 locations, visible from I-5 freeway) • In-store wall and/or counter top signage À La Carte Opportunities • Gasoline pumps: $64,000 • Shopping cart wraps: $60,000 • Wall wraps: Interior/Exterior (Pacific Views, Mainside, San Onofre): $35,000 • Website branding on facility homepage – 163,000 Annual Page Views: $10,000 • Product sampling opportunities: pricing available upon request
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FITNESS CENTERS Show off your branded message to nearly 2,000,000 visitors annually. Thirteen Fitness Centers aboard Camp Pendleton are dedicated to promoting fitness and healthy lifestyles to our nation’s most elite fighting force. Opportunities are available at one of the largest fitness centers in the Marine Corps, the Paige Fieldhouse.
ANNUAL VISITORS: 1,726,000(+) Annual Sponsorship Opportunity: $90,000 • Building wraps: Interior/Exterior • Product sampling/advertising displays: Interior/Exterior • Homepage website message opportunity • 11’ x 12’ billboard advertising
EXPLORE
• Oversized electronic marquees (5 locations, visible from I-5 freeway) • Counter top display/free-standing signage • On-site promotional opportunities during events • Floor mats • Gymnasium scoreboards • Athletic field branding À La Carte Opportunities • Building wraps at Paige Fieldhouse Exterior: $28,000 • Scoreboard branding: $18,000 • Gymnasium interior branding: $15,000 • Building wraps at Paige Fieldhouse Interior: $14,000 • Customer service counter wrap at Paige Fieldhouse: $14,000 • Sports-field fence branding at Paige Fieldhouse: $8,500 • Website branding on facility homepage – 60,000 Annual Page Views: $5,000 • Product sampling opportunities: pricing available upon request
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DEL MAR BEACH RESORT With over 1,000,000 visitors annually, Del Mar Beach Resort, located along the beautiful Southern California coastline, is the seaside playground for military personnel and families. The resort features accommodations ranging from beachfront villas to RV campgrounds and is one of the most desirable locations in Southern California. Resort customers will view your sponsorship-branded message as they experience a lifetime of memories.
ANNUAL VISITORS: 1,000,000(+) Annual Sponsorship Opportunity: $200,000 • 62 guest villas/117 RV park campsites • One mile of extraordinary beachfront branding • Building wraps: Interior/Exterior, including Guest Services
EXPLORE
• Oceanview branding • Homepage website • Marketing materials • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Product sampling/advertising displays: Interior/Exterior À La Carte Opportunities • Building wraps: Interior/Exterior, including Guest Services: $50,000 • Website branding on facility homepage – 32,000 Annual Page Views: $8,000 • 62 guest villas / 117 RV park campsites: $7,000 • Product sampling: pricing available upon request
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SAN ONOFRE BEACH With over 500,000 visitors annually, San Onofre Beach Resort offers premier surfing, a relaxed atmosphere and stunning views of the Pacific Ocean along the Southern California coastline. As presenting sponsor of San Onofre Beach Resort, your brand will leverage the backdrop of the Pacific Ocean and become part of the experience that is Southern California beach life at its best. San Onofre Beach is open to the general public offering increased sponsorship opportunities.
ANNUAL VISITORS: 500,000(+) Annual Sponsorship Opportunity: $95,000 • 38 guest cottages / 118 RV park campsites / 325 tent campsites • Muscle Beach Wall Wrap
EXPLORE
• Building wraps: Interior/Exterior • Homepage website • Marketing materials • 11’ x 12’ billboard advertising • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Product sampling/advertising displays: Interior/Exterior À La Carte Opportunities • 38 guest cottages / 118 RV park campsites / 325 tent campsites: $10,000 • Building wraps: Interior/Exterior: $5,000 • Website branding on facility homepage – 91,000 Annual Page Views: $6,000 • Product sampling: pricing available upon request
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B U L L D O G B OX O F F I C E M OV I E T H E AT E R The Camp Pendleton movie theatre is an ideal opportunity to connect your brand with the lifestyle of 300,000(+) military personnel and family members. The theatre serves both as a training and entertainment center. Promote with outdoor building graphics that display your brand identity to 1,700,000 vehicles annually. ANNUAL VISITORS: 300,000(+) Annual Sponsorship Opportunity: $95,000 • Billboard exposure to 1.7 million vehicles • Building wraps: Interior/Exterior • On screen advertisement prior to movie screenings • Signage and window clings
EXPLORE
• Homepage website to over 1.3 million visitors annually • In-theater marketing materials • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Countertop signage À La Carte Opportunities • Building exterior wall wraps: $60,000 • Front steps branded wrap: $17,000 • Entry way: $15,000 • On screen advertisement prior to movie screenings: $9,500 • Website branding on facility homepage – 149,000 Annual Page Views: $8,000 • Concession countertop signage: $6,000
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LAKE O’NEILL Lake O’Neill is a destination for 300,000 visitors annually and hosts 45,000 event attendees and participants at the World Famous Mud Run® each June. Nestled in a scenic valley, the lake and peninsula offer fishing, boating, recreating, RV and tent camping, fitness training, and unit gatherings for military personnel, families and retirees.
ANNUAL VISITORS: 300,000(+) Annual Sponsorship Opportunity: $45,000 • Building wrap: Exterior • Vehicle and pedestrian areas message opportunity • Signage opportunities
EXPLORE
• Homepage website to over 1.3 million visitors annually • Exposure to the World Famous Mud Run® market • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Presence at military training events • Product sampling/advertising displays: Exterior À La Carte Opportunities • Guest Services exterior building wrap: $12,500 • Facilities building wrap: $12,000 • Sportsfield fencing: $10,000 • Miniature Golf fence signage: $10,000 • Maintenance building wrap: $8,000 • Website branding on facility homepage – 33,000 Annual Page Views: $3,000 • Product sampling: pricing available upon request
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SINGLE MARINE PROGRAM Proudly serving 235,000(+) visitors annually, the Single Marine Program (SMP) encompasses seven centers at Camp Pendleton enhancing the quality of life for single military personnel by providing positive and rewarding outlets through recreation, community involvement and dynamic facilities. Reach this young targeted demographic through a presenting sponsorship.
ANNUAL VISITORS: 235,000(+) Annual Sponsorship Opportunity: $35,000 • High profile visibility of 18-25 year olds • Building wraps: Interior/Exterior
EXPLORE
• Signage or window clings • Homepage website message opportunity • Marketing materials at SMP • 11’ x 12’ billboard advertising • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Onsite product displays and sampling at hosted events • Counter/table top branding displays À La Carte Opportunities • Video and gaming monitor wraps: $18,000 • Marketing materials at SMP: $18,000 • Entry ways: $12,000 • Building interior wall wrap: $12,000 • Website facility Homepages – 18,000 Annual Page Views: $2,000
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MARINE MEMORIAL GOLF COURSE Nestled in Windmill Canyon, one of the most scenic valleys aboard Camp Pendleton, the Marine Memorial Golf Course offers the opportunity to connect through branding and sampling with over 100,000 active duty and retired military, including senior staff, General Officers and guests. Open to the general public, the Golf Course hosts’ weddings, meetings, tournaments and other special events.
ANNUAL VISITORS: 100,000(+) Annual Sponsorship Opportunity: $90,000 • Building wraps: Interior/Exterior • Scorecard advertising • Homepage website message opportunity • T-Markers message opportunity
EXPLORE
• In-house monitor advertising • 11’ x 12’ billboard advertising • Oversized electronic marquees (5 locations, visible from I-5 freeway) • Table top/countertop display • Signage along two miles of scenic road leading to the golf course • On-site displays during golf events • In-cart product sampling • Golf cart wraps • Product sampling/advertising displays: Interior/Exterior À La Carte Opportunities • Golf cart wraps: $18,000 • Scorecard and pencil advertising: $6,000 • Exterior building wall wrap: $5,000 • Tee box branding: $4,000 • Website branding on facility homepage – 40,000 Annual Page Views: $5,000 • In-cart product sampling: pricing available upon request
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SPONSOR
ADVERTISING RATES
ADVE RTISING POLICIES • • • • • •
MCCS holds the right to review and approve all sponsorship advertising prior to activation MCCS requires the following disclaimer statement to be printed on all promotional materials: “No Federal Endorsement Implied” Submit any artwork to MCCS in any of the following file types: o Adobe Photoshop (.psd), Adobe Illustrator (.eps and .ai), Adobe Acrobat (.pdf) and .jpeg Artwork resolution requirements: o Actual Size: 225-300ppi o Large outdoor banners: images no smaller than 75ppi Logos submitted to MCCS must be .eps vector art with outlined fonts Use of MCCS logos must be strictly adhered to and as follows:
• Black MCCS Logo use on any light • White MCCS Logo White use on colored background. any dark background.
YOUR AD HERE
DISCOVER. EXPLORE. SPONSOR.
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PRINT MCCS Camp Pendleton Phone Directory Publication: Annual Total Print Quantity: 30,000 Website Download: 25,000 Ad
Ad Placement
Ad Size
Rate
2/3 Page
Inside Front Cover
4.5”w x 8”h
$3,000
Full Page
Inside Back Cover
4”w x 7.5”h
$2,500
Full Page
Inside (6 available spaces)
4”w x 7.5”h
$2,000
Full Page
Back Cover
4”w x 7.5”h
$4,000
MCCS Camp Pendleton Event Calendar Publication: Annually Duration: 4-Months (Jan-Apr, May-Aug, Sep-Dec) Quantity: 12,000 Distribution Locations: Military Housing and MCCS Facilities Website Download: 2,500 Ad
Ad Placement
Ad Size
Rate
Full Page (Five available)
ROP (Run of Press)
5.5”w x 9”h
$2,500
2/3 Page
Front Cover
5.5”w x 6”h
$3,000
1/2 Page
Mailing Panel
5.5”w x 4”h
$2,500
MCCS ADVERTISING SPECS MCCS Camp Pendleton Phone Directory
Bleed 1/8” Trim 1/8” Live Area 1/8”
Full Page 4”w x 7.5”h
Bleed 1/8” Trim 1/8” Live Area 1/8”
Inside Front Cover Spread 8”w x 4.5”h
Samples not to scale.
Acceptable File Types: 300dpi resolution suggested. Anything lower than 150dpi will not be accepted. Add a 1/8” live area margin and a 1/8” bleed on all sides. Please send all ads as either JPEG, TIFF, EPS or PDF file. (Outlined fonts and embedded images) 27
MCCS ADVERTISING SPECS MCCS Four Month Event Calendar
Bleed 1/8”
Bleed 1/8” Trim 1/8” Live Area 1/8”
Trim 1/8” Live Area 1/8”
Address Label 4.5”w x 5”h
Full Page 5”w x 9”h
Bleed 1/8” Trim 1/8” Live Area 1/8”
Half Page 5.25”w x 4.5”h
Samples not to scale.
Acceptable File Types: 300dpi resolution suggested. Anything lower than 150dpi will not be accepted. Add a 1/8” live area margin and a 1/8” bleed on all sides. Please send all ads as either JPEG, TIFF, EPS or PDF file. (Outlined fonts and embedded images)
BANNER DISPLAYS Grandstand Banner Display Rotation: Quarterly Location: Paige Fieldhouse Grandstands Advertiser Provides Banner Duration
Banner Size
Rate
3-Months
15’w x 3’h
$1,200
3-Months
5’w x 3’h
$800
Sports Banner Display Rotation: Quarterly Location: Softball Field Advertiser Provides Banner Duration
Banner Size
Rate
3-Months
15’w x 3’h
$1,000
6-Months
15’w x 3’h
$1,800
MCCS Billboards Rotation: Weekly Advertiser Provide Banner Banner Locations: Pacific Views Main Gate (Base entrance), San Luis Rey Gate, Fallbrook Gate and San Onofre Gate Duration
Medium
Size
Rate
1-Week
Single Banner Location
12’w x 11’h (one-sided)
$700
1-Month
Single Banner Location
12’w x 11’h (one-sided)
$2,000
1-Week
Single Banner Location
12’w x 11’h (double-sided)
$1,000
1 -Month
Single Banner Location
12’w x 11’h (double-sided)
$3,000
Banners provided to MCCS, per MCCS specifications.
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MCCS BANNER SPECS Grandstand Banner
MCCS 5’w x 3’h Banner Specs 5’ 2” w/bleed 5’
3’ 3’ 2”
w/bleed
Art Size 5’W X 3’H with grommets on corners and every 24”. Samples not to scale.
MCCS 15’w x3’h Banner Specs 15’ 2”
w/bleed
15’
3’ 3’ 2”
w/bleed
Art Size 15’W X 3’H with grommets on corners and every 24”. Acceptable File Types: jpeg, pdf, EPS, (outlined fonts and embedded images) InDesign (packaged) File can be built at half size but ensure minimum resolution is 144 dpi at half the size. Include: 1” bleed with crop marks. Grommets on corner and every 24”. Samples not to scale.
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MCCS BILLBOARD SPECS MCCS 11’w x12’h Billboard
12’ 2” w/bleed 12’
11’
11’ 2”
w/bleed
Samples not to scale.
Art Size 11’w x 12’h with Grommets on corners and every 24”. Acceptable File Types: jpeg, pdf, EPS, (Outlined fonts and embedded images) InDesign (packaged) File can be built at half size but ensure minimum resolution is 144 dpi at half the size. Include: 1” bleed with crop marks. Grommets on corner and every 24”.
POSTER DISPLAYS Distribution: Quarterly Advertiser Provides Poster Distribution Locations: Fitness Centers and Single Marine Centers Duration
Locations
Medium
Ad Size
Rate
3-Months
3
Free Standing Poster Frame
22”w x 28”h
$1,200
3-Months
6
A-Frame
2’w x 3’h
$1,200
3- Months
13
Wall mounted
18”w x 24”h
$1,200
Basewide Literature Displays Distribution: Monthly Quantity: 300 Per Month Advertiser Provides Literature Distribution Locations: Barber Shops, Fitness Centers, Single Marine Centers and Youth Centers 20 Total guaranteed placement locations Duration
Ad Size
Rate
1-Month
8.5”w x 11”h
$500
3-Month
8.5”w x 11”h
$1,200
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MCCS POSTER DISPLAYS 22”w x 28”h Poster
18”w x 24”h Poster
22.5” w/bleed 18.5” w/bleed
22”
18”
28”
24” 24.5”
29”
w/bleed
w/bleed 22.5” w/bleed 24”
24”w x 36”h A-Frame Poster
36”
29”
w/bleed
Acceptable File Types: jpeg, pdf, EPS, (Outlined fonts and embedded images) InDesign (packaged) Minimum resolution is 225 dpi. Samples not to scale.
DIGITAL ADVERTISING mccsCP.com Homepage Rotation: Weekly Annual Unique Visitors: 757,000 Annual Visits: 1,296,725 Annual Page Views: 3,194,924 Duration
Medium
Resolution & Size
Rate
1-Week
Web Tile
266px w x 260px h @ 72dpi
$375
1-Week
Website Banner
940px w x 360px h @ 72dpi
$600
Electronic Marquee Rotation: Weekly Location: Three text only marquee locations positioned near base entry gates, Del Mar Beach, San Onofre Beach and Christianitos Distribution: 6,300 slides per week, 3-second duration Duration
Size
Rate
1-Week
40-Character limit, including spaces. (Text Only)
$500
Theater Advertising Rotation: Monthly and Quarterly Duration
Size
Static
HD Video
1-Month
2048px x 858px
$300
$400
3-Month
2048px x 858px
$800
$900
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MONTHLY eNEWSLETTER Distribution: Monthly to 9,500 Opt-In Website Subscribers Open Rate: 27% Duration
Size
Rate
1-Month
345px w x 149px h
$500
MCCS DIGITAL ADVERTISING mccsCP.com Homepage Web Banner
mccsCP.com Homepage Web Tile
940px
266px
360px 360px
DISCOVER. EXPLORE. SPONSOR 960px w x 360px h @ 72dpi DISCOVER. EXPLORE. SPONSOR
266px w x 266px h @ 72dpi
MCCS DIGITAL ADVERTISING Theatre Slide 2048px
858px
DISCOVER. EXPLORE. SPONSOR 2048px w x 858px h @ 72dpi Video Dimensions 720p x 1080p
Monthly Newsletter 330px
DISCOVER.
330 px
EXPLORE. SPONSOR 330px w x 330px h @ 72dpi
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AUTOMOTIVE DISPLAY SPACE - $12,500 PER MONTH • Available in 1 and 3 month increments • Maximum display vehicle capacity: 20 Vehicles • Display Space: 125 ft wide x 400 ft long
125’
10’ x 20’
83,000 VEHICLES PER MONTH
400’
BOOTH SPACE
PACIFIC VIEWS MCX
BIRDS EYE VIEW AUTOMOTIVE DISPLAY SPACE
246,000 VEHICLES PER MONTH
E S
N
PACIFIC PLAZA
W
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3. 6. 12. DISPLAY PACKAGES • Large format graphic signage available in 3, 6, and 12 month increments • Sizing and specs based on location • Reference: 2014 Sponsorship Opportunities & Advertising Guidelines • Production of signage not included in pricing SPONSORSHIP OPPORTUNITY
3 MONTH
6 MONTH
12 MONTH
MARINE CORPS EXCHANGE (MCX) ANNUAL SPONSORSHIP
$330,000
GASOLINE PUMP BRANDING
$21,000
$38,400
$64,000
SHOPPING CART WRAPS
$20,000
$36,000
$60,000
WALL WRAPS: INTERIOR AND EXTERIOR (3 LOCATIONS): PACIFIC VIEWS, MAINSIDE, AND/OR SAN ONOFRE
$11,500
$21,000
$35,000
WEBSITE BRANDING ON HOMEPAGE
$3,300
$6,000
$10,000
FITNESS CENTERS ANNUAL PROGRAM SPONSORSHIP
$90,000
PAIGE FIELDHOUSE EXTERIOR WRAP
$9,200
$16,800
$28,000
SCOREBOARD BRANDING
$6,000
$10,800
$18,000
GYMNASIUM INTERIOR WALL WRAP
$5,000
$9,000
$15,000
CUSTOMER SERVICE COUNTER BRANDING
$4,600
$8,400
$14,000
SPORTSFIELD FENCE BRANDING
$2,800
$5,100
$8,500
WEBSITE BRANDING ON HOMEPAGE
$1,700
$3,000
$5,000
DEL MAR BEACH RESORT ANNUAL SPONSORSHIP
$66,000
$120,000
$200,000
BUILDING WRAP
$165,000
$30,000
$50,000
WEBSITE BRANDING ON HOMEPAGE
$2,600
$4,800
$8,000
VILLAS & RV AREA CAMPSITE BRANDING
$2,300
$4,200
$7,000
SAN ONOFRE BEACH RESORT ANNUAL SPONSORSHIP
$31,400
$57,000
$95,000
GUEST COTTAGES/RV & TENT AREA CAMPSITE BRANDING
$3,300
$6,000
$10,000
BUILDING WRAPS: INTERIOR/EXTERIOR
$1,700
$3,000
$5,000
WEBSITE BRANDING ON HOMEPAGE
$2,000
$3,600
$6,000
3. 6. 12. DISPLAY PACKAGES SPONSORSHIP OPPORTUNITY
3 MONTH
6 MONTH
12 MONTH
BULLDOG BOX OFFICE MOVIE THEATER ANNUAL SPONSORSHIP
$95,000
EXTERIOR WALL WRAP
$20,000
$36,000
$60,000
FRONT STEPS BRANDING
$5,600
$10,200
$17,000
ENTRANCE BRANDING
$5,000
$9,000
$15,000
ON SCREEN ADVERTISEMENT PRIOR TO SCREENINGS
$3,100
$5,700
$9,500
WEBSITE BRANDING ON HOMEPAGE
$2,600
$4,800
$8,000
CONCESSIONS COUNTER BRANDING/ SIGNAGE
$2,000
$3,600
$6,000
LAKE O’NEILL ANNUAL SPONSORSHIP
$45,000
GUEST SERVICES EXTERIOR BUILDING WRAP
$4,100
$7,500
$12,500
BUILDING WRAP
$3,900
$7,200
$12,000
SPORTSFIELD FENCING WRAP
$3,300
$6,000
$10,000
MINIATURE GOLF FENCING WRAP
$3,300
$6,000
$10,000
MAINTENANCE BUILDING WRAP
$2,600
$4,800
$8,000
WEBSITE BRANDING ON HOMEPAGE
$1,000
$1,800
$3,000
SINGLE MARINE PROGRAM ANNUAL SPONSORSHIP
$35,000
VIDEO/GAMING MONITOR BRANDING
$6,000
$10,800
$18,000
ON-SITE MARKETING MATERIALS AND/OR COLLATERAL
$6,000
$10,800
$18,000
ENTRANCE WRAPS
$4,000
$7,200
$12,000
INTERIOR WALL WRAP
$4,000
$7,200
$12,000
WEBSITE BRANDING ON HOMEPAGE
$700
$1,200
$2,000
MARINE MEMORIAL GOLF COURSE ANNUAL SPONSORSHIP
$90,000
GOLF CART WRAP
$6,000
$10,800
$18,000
SCORECARD AND PENCIL BRANDING
$2,000
$3,600
$6,000
EXTERIOR WALL WRAP
$1,700
$3,000
$5,000
TEE BOX BRANDING
$1,300
$2,400
$4,000
WEBSITE BRANDING ON HOMEPAGE
$1,700
$3,000
$5,000
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VENDING FLEET: “ROLLING BILLBOARDS” - $25,000 - 3 MONTHS
• • • • •
Available for a minimum of 3 months Total Trucks: 5 Display Space (one side): 4’x8’ Fleet covers 20,000 miles per month Production of signage and installation fees not included in pricing VENDING FLEET SIDE PANEL ADVERTISING
BASE POPULATION IMPRESSIONS BY AREA - ADVERTISING SCHEDULE BASE AREA LOCATIONS
POPULATION COUNTS
11, 13, 15-18
5,350
12, 14, O’NEILL HEIGHTS
5,296
20-21
3,412
22
1,896
23-24
4,677
25
540
27
233
31A
406
31B
206
32
755
33
585
41
1,854
43
4,314
51-52
2,925
53
3,375
62-63
6,256
64
79
SUBTOTAL
42,159
DAILY VEHICLE TRAFFIC
30,000
TOTAL EXPOSURE
72,159
ANNUAL MARQUEE EVENTS
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The World Famous Mud Run® aboard Camp Pendleton inspired an entire industry to set the standard by which all mud runs are measured SPONSORSHIP OPPORTUNITIES
Presenting Sponsor | Stage Sponsor | Mud Pit Sponsor | Combat Town Sponsor Tunnel Crawl Sponsor | Cargo Net Sponsor | Combat Barrier Sponsor | Shoe Sponsor | Hydration Sponsor 1K Kids Mud Run | Automotive Sponsor | 5K Title Sponsor | Supporting Sponsor | Pavilion Exhibitor
MARKETING EXPERIENCE Build Consumer Relationships, Loyalty and Business Through Engagement Product Testing 3.1 Sampling & Signage Mobile Markting Print Media Conduct Market Research
PUBLICITY/MEDIA
Million Impre
ssions
Pre-event Publicity Television & Radio Social Media Network Web Interaction & Exposure Event Promotions
worldfamousmudrun.com 47
Camp Pendleton World Famous Mud Run® DEMOGRAPHICS
TOTAL IMPRESSIONS
3,100,000
MEDIA IMPRESSIONS WEBSITE IMPRESSIONS ON-SITE IMPRESSIONS PRINT IMPRESSIONS
1,600,000 130,000 910,000 460,000
MUD RUN DEMOGRAPHICS GENDER
AVERAGE AGE MARRIED
INCOME $75K+ COLLEGE GRADUATE
MALE 45%
30
54%
74%
80%
FEMALE 55%
28
62%
62%
78%
P R ES EN TIN G S P O N S O R ADVERTISING & PUBLICITY Event Naming Rights with Sponsor as “Presented By” Website Branding with Link Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Branding on Entry Forms Live Streaming of Event
HOSPITALITY
ON-SITE ACTIVATION
VIP Event Access/Preferred Parking: 35 Total
Branding on Race Bibs Display Space: 10’x10’ tent Tables and Chairs Public Address Mentions: 12 per day Signage On-site: Three 3’x12’ Banners Branding on Directional Banners
3 Teams of 5 Entered into Mud Run
ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course 2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa
$45,000
Valued at $66,500
3.1 Million Impressions 49
S TA G E S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
ADDED SPONSOR VALUE:
Branding on Stage Display Space: 10’x10’ tent Tables and Chairs Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map
2 Rounds at Marine Memorial Golf Course 2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa
$36,000
Valued at $54,500
3 Million Impressions
M U D P IT S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course
Branding on Stage Display Space: Customized Product Placement and Signage at the Mud Pit Tables and Chairs Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map
2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa
2.9 Million Impressions
$30,000
Valued at $43,500
51
A U TO M O TIV E S P O N S OR ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
VEHICLE VENUE DISPLAY OPPORTUNITIES ON-SITE ACTIVATION Public Address Mentions: 9 per day Signage On-stie: Three 3’x12’ Banners Branding on Event Map
HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
$28,000
Valued at $42,500
Lake O’Neill Entrance Shuttle Drop off Area Mud Run Course Mun Run Village
2.9 Million Impressions
5 K TITL E S P O N S O R ADVERTISING & PUBLICITY Naming Rights for 5K Event Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
$28,000
Display Space: 10’X10’ Tent Tables and Chairs Public Address Mentions: 6 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map Signage on Site
Valued at $42,500
2.9 Million Impressions
53
C O MB AT TO W N S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
Display Space: Customized Product Placement and Signage at Combat Town Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map
ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course 2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa
$28,000
Valued at $42,500
2.9 Million Impressions
TUN N EL C R AWL S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
Display Space: Customized Product Placement and Signage at Combat Town Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map
ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course
2.9 Million Impressions
2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa
$25,000
Valued at $42,500
55
C A R G O N ET S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
Display Space: Customized Product Placement and Signage at Cargo Net Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map
ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course 2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa
$25,000
Valued at $42,500
2.9 Million Impressions
CO M B AT B A R R IER S P O NS O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
Display Space: Customized Product Placement and Signage at Combat Barrier Public Address Mentions: 9 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map
ADDED SPONSOR VALUE: 2 Rounds at Marine Memorial Golf Course
2.9 Million Impressions
2 Paintball Park Experiences Del Mar Beach Resort 1 Night Stay at Villa
$25,000
Valued at $42,500
57
SHOE SPONSOR ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
Display Space: 10’x10’ Tent Public Address Mentions: 6 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map
2.8 Million Impressions
$15,000
Valued at $38,500
H YD R ATIO N S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
Display Space: 10’x10’ Tent Public Address Mentions: 6 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map
2.8 Million Impressions
$15,000
Valued at $38,500
59
S U P P O R TIN G S P O N S O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
Display Space: 10’x10’ Tent Public Address Mentions: 6 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map
2.8 Million Impressions
$15,000
Valued at $38,500
1K K ID S M U D R U N S P O NS O R ADVERTISING & PUBLICITY Website Exposure Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Live Streaming of Event
ON-SITE ACTIVATION HOSPITALITY VIP Event Access/Preferred Parking: 15 Total 3 Teams of 5 Entered into Mud Run
Display Space: 10’x10’ Tent Public Address Mentions: 6 per day Signage On-site: Three 3’x12’ Banners Branding on Event Map
2.8 Million Impressions
$15,000
Valued at $38,500
61
PAV IL IO N EX H IB ITO R EXHIBITOR BENEFITS Interaction with Mud Run Participants/Attendees Mobile Marketing Product Sampling Lead Gathering Key Location at the Pavilion
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Two Tables Two Chairs
$4,000
4 EVENT DAYS
TARGET 56,000 CONSUMERS
C O N TA C T U S TO D AY LIMITED OPPORTUNITIES AVAILABLE CONTACT US TO LEVERAGE THE POWER OF THE MUD RUN
KAREN MEEKS ACCOUNTS EXECUTIVE (760) 763-7994
[email protected]
DINO RICHARDSON GENERAL SALES MANAGER (760) 763-0680
[email protected]
MARINE CORPS COMMUNITY SERVICES MARKETING DIVISION BLDG 1100, CAMP PENDLETON, CA 92055 YOUR engagement in Military Market Programming SUPPORTS THE QUALITY OF LIFE FOR THE MARINES, SAILORS AND THEIR FAMILIES 63
2014 MARINE CORPS BASE, CAMP PENDLETON
2014 MARINE CORPS BASE, CAMP PENDLETON
65
2014 MARINE CORPS BASE, CAMP PENDLETON
The Marine Corps Base Camp Pendleton Hard Corps Race Series® 2014, home of theWorld Famous Mud Run®, offers a variety of world class events including the traditionalHeartbreak Ridge Half Marathon with a 10K, 5K and 1K Kids Run, Semper Triathlon and Devil Dog Duathlon. Including newly added events: Hell Fire Fat Tire Mountain Bike Race, Water Warrior “Wai Kekoa” Beach Festival and Tour de Camp Pendleton Cycle Race. Be a memorable part of the biggest and best Military Race Series in Southern California by connecting your on-site activation with race participants.
1.8 Million Impressions
66,000 (+) Participants and Attendees
Sponsorship Opportunities
Marketing Experience
Publicity Media
Title Sponsor | Start/Finish Sponsor | Shoe Sponsor| Apparel Sponsor | Hydration Sponsor | Supporting Sponsor| Exhibitors | Pavilion Exhibitor
Build consumer relationships, loyalty and business engagement Product Testing, Sampling & Signage | Mobile Marketing | Print Media Market Research
Pre-Event Publicity | Social Media | Web Interaction | Event Promotional Exposure
67
2014 MARINE CORPS BASE, CAMP PENDLETON
SCHEDULE OF E VENTS Hell Fire Fat Tire
Mar 22 | 15 Mile and 25 Mile Mountain Bike Race
Heartbreak Ridge
Apr 12 | 1/2 Marathon, 10k, 5k & 1k Kid’s Run
World Famous Mud Run®
May 31, Jun 1, 7-8 | 10k & 5k Mud Run, Plus 1k Kid’s Mud Run
Semper Tri & Devil Dog Duathlon
Aug 2 | Triathlon - 500m Swim, 30k Bike & 5k Run Duathlon - 2k Run, 30k Bike, 5k Run
Wai Kekoa Water Warrior Festival
Sep 13 | Surf Contest, Stand Up & Prone Paddle Races (SUP), Open Water Swim, Beach Run, OC1/OC2 Outrigger, Surf Ski Races & Signature Amphibious Assault SUP Races
Toujours Fidele Tour de Camp Pendleton
Oct 4 | Toujours Fidele 100, 75, 50 & 25 Mile & 5.5 Mile Family Fun Ride, plus the Mateo Mountain Challenge, a Half Mile Timed Bike Race
2014 MARINE CORPS BASE, CAMP PENDLETON
Ti t l e S p o n s o r
1.8 M illion Imp
ressions Advertising & Publicity Event name branded with sponsor Website branding link Media advertising Print inclusion Direct email Branding on electronic mediums
On-Site Activation Branding on race bib Public address: 10 per event Signage on-site: six 12’x3’ banners Branding on event maps
Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events
$25,000
Valued at $35,0
69
00
2014 MARINE CORPS BASE, CAMP PENDLETON
n o p S h s i n i F / t r Sta 1.7 M illion Imp
sor
ressions Advertising & Publicity Advertising & Publicity Website Media advertising Print Direct email Branding on electronic mediums
On-Site Activation Branding at start/finish lines Display space: 10’x10’ tent Public address: 7 per day Signage on-site: six 12’x3’ banners Branding on event maps
Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events
$15,000
Valued at $23,0
00
2014 MARINE CORPS BASE, CAMP PENDLETON
s n o p S n o i t a r d Hy 1.7 M illion Imp
or
ressions Advertising & Publicity Website exposure Media advertising Print inclusion Direct email Branding on electronic mediums
On-Site Activation Multiple hydration stations Display space: 10’x10’ tent Public address: 4 per day Signage on-site: three 12’x3’ banners Branding on event maps
Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events
$10,000
Valued at $20,2
60
71
2014 MARINE CORPS BASE, CAMP PENDLETON
Shoe Sponsor
1,680,000 Imp
ressions Advertising & Publicity Website branding with link Media advertising Print inclusion Direct email Branding on electronic mediums
On-Site Activation Display space: 10’x10’ tent Public address: 4 per day Signage on-site: three 12’x3’ banners Branding on event maps
Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events
$10,000
Valued at $20,4
00
2014 MARINE CORPS BASE, CAMP PENDLETON
o s n o p S l e r a p p A 1,680,000 Imp
r
ressions Advertising & Publicity Website branding with link Media advertising Print inclusion Direct email Branding on electronic mediums
On-Site Activation Display space: 10’x10’ tent Public address: 4 per day Signage on-site: three 12’x3’ banners Branding on event maps
Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events
$10,000
Valued at $20,4
00
73
2014 MARINE CORPS BASE, CAMP PENDLETON
nsor o p S g n i t r o p p Su ssions 1,670,000 Imp
re
Advertising & Publicity Website exposure Media advertising Print inclusion Direct email Branding on electronic mediums
On-Site Activation Display space: 10’x10’ tent Public address: 4 per day Signage on-site: three 12’x3’ banners Branding on event maps
Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events
$10,000
Valued at $19,0
00
2014 MARINE CORPS BASE, CAMP PENDLETON
Bo Exhibitors And r 1,670,000 Imp
oths
essions
Exhibitor Benefits
Interaction with race series Participants & attendees Mobile marketing Product sampling Lead gathering Key location at each race
On-Site Activation
Display space: 10’x10’ tent
tomers s u C l a t o T 0 0 9,5 0 Each R ace: $30 ,100 nts: $1 All 5 R ace Eve
*
75 *Combined Participation/Spectator Attendance
2014 MARINE CORPS BASE, CAMP PENDLETON
Race Series Individual Event Sponsorship Opportunities
Hell Fire Fat Tire Mountain Bike Race Title Sponsor - $5,000
Water Warrior “Wai Kekoa” Beach Festival Title Sponsor - $5,000 H Amphibious Assault Stand Up Paddleboard Title Sponsor - $2,000
Heartbreak Ridge Off-Road Running Race Title Sponsor - $5,000
H Elite Open Stand Up Paddleboard Title Sponsor - $2,000
H Half Marathon Title Sponsor - $2,000
H Distance Race Title Sponsor - $1,500
H 10k Title Sponsor $2,000
H Surf Expression Title Sponsor - $1,000
H 5k Title Sponsor - $1,500
H Open Swim Title Sponsor - $1,000
H 1k Kid’s Run Title Sponsor - $1,000
H Beach Run Title Sponsor - $1,000
Semper Triathlon & Devil Dog Duathlon Title Sponsor - $5,000
H Relay Race Title Sponsor - $1,000
H 500 Meter Swim Title Sponsor - $2,000
Tour de Camp Pendleton Cycling Race Title Sponsor - $5,000
H 30 Kilometer Bike Title Sponsor - $2,000
H Toujours Fidele 100 Mile Title Sponsor - $2,500
H 5k Run Title Sponsor - $ 1,500
H Toujours Fidele 75 Mile Title Sponsor - $1,500
H 1k Beach Run Title Sponsor - $1,000
H Toujours Fidele 50 Mile Title Sponsor - $1,500 H Toujours Fidele 25 Mile Title Sponsor - $1,000 H Toujours Fidele 5.5 Mile Family Fun Ride Title Sponsor – $1,000 H Mateo Mountain Challenge Title Sponsor – $1,200
2014 MARINE CORPS BASE, CAMP PENDLETON
e Hell Fire Fat Tir R ace M ountain Bike re s s 1,670,000 Imp
ions Advertising & Publicity Website Exposure Media Advertising Print Inclusion E-mail Blast Branding on Collateral Materials
On-Site Activation Display Space: 10’x10’ tent Public Address: 4 per day Signage On-site Three 12’x3’ Banners Branding on Event Map
Hospitality Benefits Preferred parking passes Complimentary race entries Food & beverage vouchers during race events
Title Sponsor $5,000
Valued at $19,0
00
77
2014 MARINE CORPS BASE, CAMP PENDLETON
Heartbreak Ridge Half Marathon Title Sponsor $2,000
1k Kid’s Run Title Sponsor $1,000
Advertising & Publicity
Advertising & Publicity
Naming Rights for the event Website Exposure Print Inclusion E-mail Blast
Naming Rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation
On-Site Activation
Display Space: 10’x10’ tent Public Address: 3 per day Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Display Space: 10’x10’ tent Public Address: 2 per day Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits
Hospitality Benefits
Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions
Parking Passes, Race Entries Food & Beverage Vouchers
$2,000 valued at $8,000
HHH
570,000 Impressions
HHH
5k Title Sponsor - $1,500
HHH
10k Title Sponsor $2,000 Advertising & Publicity Naming Rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation Display Space: 10’x10’ tent Public Address: 3 per day Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions $2,000 valued at $7,000
Advertising & Publicity Naming Rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation Display Space: 10’x10’ tent Public Address: 2 per day Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits Parking Passes, Race Entries Food & Beverage Vouchers
570,000 Impressions
$1,500 valued at $7,000
$1,000 valued at $7,000
2014 MARINE CORPS BASE, CAMP PENDLETON
Semper Triathlon & Devil Dog Duathlon Semper Triathlon & Devil Dog Duathlon Title Sponsor $5,000
30 Kilometer Bike Title Sponsor $2,000
1K Beach Run Title Sponsor $1,000
Advertising & Publicity
Advertising & Publicity
Advertising & Publicity
Naming Rights for the event Website Exposure Print Inclusion E-mail Blast
Naming rights for the event Website Exposure Print Inclusion, E-mail Blast
Naming rights for the event Website Exposure Media Advertising Print Inclusion E-mail Blast Branding on Collateral Materials
On-Site Activation Display Space: 10’x10’ tent, Public Address: 4 per day, Signage On-site: Three 12’x3’ Banners, Branding on Event Map
Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers
1,670,000 Impressions
On-Site Activation
On-Site Activation
Display Space: 10’x10’ tent, Public Address: 3 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits
Parking Passes, Race Entries, Food & Beverage Vouchers
Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions
570,000 Impressions
HHH
HHH
5k Run Title Sponsor $ 1,500
Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion, E-mail Blast
On-Site Activation
Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Display Space: 10’x10’ tent, Public Address: 3 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Parking Passes, Race Entries, Food & Beverage Vouchers
Hospitality
570,000 Impressions
Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions $2,000 valued at $8,000
$1,000 valued at $7,000
$2,000 valued at $8,000
$5,000 valued at $15,000
500 Meter Swim Title Sponsor $2,000
Hospitality Benefits
Hospitality $1,500 valued at $7,000
79
2014 MARINE CORPS BASE, CAMP PENDLETON
Water Warrior “Wai Kekoa” Beach Festival Water Warrior “Wai Kekoa” Beach Festival Title Sponsor $5,000
Amphibious Assault Stand Up Paddleboard Title Sponsor $2,000
Advertising & Publicity
Advertising & Publicity
Naming rights for the event Website Exposure Media Advertising Print Inclusion E-mail Blast Branding on Collateral Materials
Naming rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation
On-Site Activation
Display Space: 10’x10’ tent, Public Address: 3 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Display Space: 10’x10’ tent, Public Address: 4 per day, Signage On-site: Three 12’x3’ Banners, Branding on Event Map
Parking Passes, Race Entries, Food & Beverage Vouchers
Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers
Hospitality Benefits
570,000 Impressions $2,000 valued at $8,000
1,670,000 Impressions
HHH
HHH
Elite Open Stand Up Paddleboard Title Sponsor $2,000
$5,000 valued at $15,000
Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation Display Space: 10’x10’ tent, Public Address Mentions: 3 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions $2,000 valued at $8,000
HHH Distance Race Title Sponsor $1,500 Advertising & Publicity Naming Rights for the even Website Exposure Print Inclusion E-mail Blast
On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions $1,500 valued at $7,000
2014 MARINE CORPS BASE, CAMP PENDLETON
Water Warrior “Wai Kekoa” Beach Festival Relay Race Title Sponsor $1,000
Surf Expression Title Sponsor $1,000
Advertising & Publicity
Advertising & Publicity
Naming rights for the event Website Exposure Print Inclusion E-mail Blast
Naming rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation
On-Site Activation
Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits
Hospitality Benefits
Parking Passes, Race Entries, Food & Beverage Vouchers
Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions
570,000 Impressions
$1,000 valued at $7,000
$1,000 valued at $7,000
HHH
HHH
Open Swim Title Sponsor $1,000
Beach Run Title Sponsor $1,000
Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions $1,000 valued at $7,000
HHH
Advertising & Publicity Naming Rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions $1,000 valued at $7,000
81
2014 MARINE CORPS BASE, CAMP PENDLETON
Tour de Camp Pendleton Toujours Fidele 100 Mile Title Sponsor $2,500
Toujours Fidele 50 Mile Title Sponsor $1,500
Advertising & Publicity
Advertising & Publicity
Naming rights for the event Website Exposure Print Inclusion E-mail Blast
Naming rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation
On-Site Activation
Display Space: 10’x10’ tent, Public Address: 3 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits
Hospitality Benefits
Parking Passes, Race Entries, Food & Beverage Vouchers
Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions
570,000 Impressions
Toujours Fidele 5.5 Mile Family Fun Ride Title Sponsor $1,000 Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions
$2,000 valued at $8,000
$1,500 valued at $7,000
HHH
HHH
Toujours Fidele 75 Mile Title Sponsor $1,500
Toujours Fidele 25 Mile Title Sponsor $1,000
Mateo Mountain Challenge Title Sponsor $1,200
Advertising & Publicity
Advertising & Publicity
Advertising & Publicity Naming rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions $1,500 valued at $7,000
Naming rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation Display Space: 10’x10’ tent, Public: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions $1,000 valued at $7,000
$1,000 valued at $7,000
HHH
Naming rights for the event Website Exposure Print Inclusion E-mail Blast
On-Site Activation Display Space: 10’x10’ tent, Public Address: 2 per day, Signage On-site: Two 12’x3’ Banners, Branding on Event Map
Hospitality Benefits Parking Passes, Race Entries, Food & Beverage Vouchers
570,000 Impressions $1,500 valued at $7,000
2014 MARINE CORPS BASE, CAMP PENDLETON
unities Limited Opport Available
Leverage the power of the Hard Corps Race Series® Contact Us Today! Don’t wait. Opportunities are Limited!
Karen Meeks
Dino Richardson
Accounts Executive (760) 763-7994 |
[email protected]
General Sales Manager (760) 763-0680 |
[email protected]
®
Run rld Famous Mud o W t u o ab e ir u Inq nities Partner Opportu
Marine Corps Community Services (MCCS) Marketing Division Bldg 1100, Marine Corps Base, Camp Pendleton, CA 92055
83
85
IONS S S E R P M I 0 1,178,00 IONS S S E R P M I 00 1,055,0 IONS S S E R P M I 0 1,020,00 IMPRESSIONS 00 0 , 5 8 9 S N O I S S E R P 00 IM 0 , 5 8 9 S N O I S S E R P 50,000 IM
RS E M U S 9 N O C ILITARY M + 0 0 0 , 40
87
Reach 40k+ Marines & Family Members
1,178,000 Impressions
MilitaryAppreciationEvent
Advertisement Reach
CPbeachbash.com
Social Media
Web Interaction
Event Promotions
Marketing Experience BUILD BUSINESS, RELATIONSHIPS & LOYALTY | CONSUMER ENGAGEMENT | PRODUCT TESTING SAMPLING & SIGNAGE | MOBILE MARKETING | PRINT MEDIA | B2C MARKET RESEARCH
Title Sponsor
1,178,000 Impressions Advertising & Publicity « « « « « «
Event Name Branded with Sponsor Identity Website Branding with Link Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials
On-Site Activation « « « « « «
Display Space 20’x20’ Footprint Tables and Chairs Public Address Mentions: 10 per day Signage On-site: 8 (3’x12’) Banners Sponsorship Inclusion in Branded Event Banners Product Category Exclusivity
Hospitality « « «
CPbeachbash.com
«
VIP Event Access/Preferred Parking: 20 Vehicles Value Added Marine Corps Experience: 2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort
Investment: $50,000 {Value: $75,684}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
89
Stage Sponsor
1,055,000 Impressions Advertising & Publicity « « « « «
Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials
On-Site Activation « « « « « «
Branding on Stage Display Space 10’x10’ Tent Tables and Chairs Public Address Mentions: 5 per day Signage On-site: 5 (3’x12’) Banners Event Map Branding
Hospitality « « «
CPbeachbash.com
«
VIP Event Access/Preferred Parking: 5 Vehicles Value Added Marine Corps Experience: 2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort
Investment: $40,000 {Value: $67,269}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
Fireworks Sponsor 985,000 Impressions
Advertising &Publicity « « « « «
Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials
On-Site Activation « « « « « «
« « «
CPbeachbash.com
«
Branding Association with Fireworks Display Display Space 10’x10’ Tent Tables and Chairs Public Address Mentions: 5 per day Signage On-site: 5 (3’x12’) Banners Event Map Branding
Hospitality VIP Event Access/Preferred Parking: 5 Vehicles Value Added Marine Corps Experience:
2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort
Investment: $28,000 {Value: $41,544}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
91
Sun Care Sponsor 985,000 Impressions
Advertising & Publicity « « « « «
Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials
On-Site Activation « « « «
Display Space: Customized Product Placement and Signage Public Address Mentions: 5 per day Signage On-Site: 5 (3’x12’) Banners Event Map Branding
Hospitality « « « «
CPbeachbash.com
VIP Event Access/Preferred Parking: 5 Vehicles Value Added Marine Corps Experience: 2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort
Investment: $20,000 {Value: $40,319}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
Entertainment Sponsor 1,020,000 Impressions
Advertising & Publicity « « « « «
Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials
On-Site Activation « « « « «
Display Space: Customized Product Placement and Signage Public Address Mentions: 5 per day Signage On-Site: 5 (3’x12’) Banners Event Map Branding Branding Association with Entertainment Features
Hospitality « « « «
CPbeachbash.com
VIP Event Access/Preferred Parking: 5 Vehicles Value Added Marine Corps Experience: 2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort
Investment: $20,000 {Value: $38,639}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
93
Supporting Sponsor 950,000 Impressions
Advertising & Publicity « « « « «
Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials
On-Site Activation « « « «
Display Space: 10’x10’ Tent Tables & Chairs Public Address Mentions: 5 per day Signage On-Site: 5 (3’x12’) Banners
Hospitality « « «
CPbeachbash.com
«
VIP Event Access/Preferred Parking: 5 Vehicles Value Added Marine Corps Experience: 2 Rounds at Marine Memorial Golf Course 2 Camp Pendleton Paintball Park Experiences 1 Night Stay in the Villas at Del Mar Beach Resort
Investment: $15,000 {Value: $36,819}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
Beach Exhibitor
40,000+ Military Consumers Exhibitor Benefits « « « « «
Interaction with Mud Run Participants & Attendees Mobile Marketing Product Sampling Lead Generation Key Location at the Pavilion
On-Site Activation « « «
Display Space: 1 (10’x10’) Tent Two Tables Two Chairs
Investment: $3,000 {Value: $5,200}
CPbeachbash.com Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
95
Show Your Patriotism Military Appreciation Event
1,178,000 Impressions Military members and their families enjoy an explosive fireworks show, live bands, a video tribute, sun, surf, patriotism, Esprit de Corps and sponsor interaction all in one day at the 4th of July Beach Bash! Your engagement in Military Marketing programming
Don’t wait, Sponsorship Opportunities are Limited! Marine Corps Community Services
CPbeachbash.com
Karen Meeks Accounts Executive (760) 763-7994 |
[email protected] Dino Richardson General Sales Manager (760) 763-0680 |
[email protected] Marketing Division | Bldg. 1100, Camp Pendleton, CA 92055
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
EVENT
DATE
PROJECTED ATTENDANCE
TARGET
Commanding General’s Cup (Athletics)
Jan - Ongoing
35,000
Active Duty Only
Youth Sports Program (Athletics)
Jan - Ongoing
20,000
Active Duty & Family Members
Single Marine Program (Wellness)
Jan - Ongoing
190,000
Active Duty Only
Operation Adrenaline Rush (SFD Leisure Services)
Jan - Ongoing
4,000
Active Duty & Family Members
Feb 21
200
Active Duty & Family Members
Grombomb Youth Baseball Clinic (Youth Sports)
Feb 22
200
Active Duty & Family Members
Marine Corps Trials (WWBN) USO
Mar 4-13
Varies
Active Duty & Family Members
Hell Fire Fat Tire Mountain Bike Challenge (HCRS)
Mar 22
600
Open Military/Civilian
Dance Marathon (MFP CYTP)
Mar 28
50
Active Duty & Family Members
California State Pankration Championship (Paige Fieldhouse - Athletics)
Mar 29
500
Active Duty Only
Armed Forces Soccer Trials and Championship (Athletics)
Apr 4-23
250
Active Duty Only
Heartbreak Ridge Half Marathon, 10k, 5k, 1k Kids Run (HCRS)
Apr 12
1500
Open Military/Civilian
Recon Challenge (1st Recon and Athletics)
May
100
Active Duty & Family Members
Red Bull Rivals British Army Surf Team vs. Marine Surf Team (Athletics)
May
150
Active Duty Only
101 Days of Summer (Health Promotion)
May 12-Sep
15,000
Active Duty!
U.S. Military Pankration Championships (52 Area Fitness Center - Athletics)
May 24
500
Active Duty Only
Kid’s Reading Program (MFP Libraries)
Jun-Jul
2500
Active Duty & Family Members
Surf Camps and Summer Swim Nights (Aquatics), Stepp Stables Camps (Stables), Marina Youth Sailing/Kayaking Camps (Marina)
Jun-Aug
TBD New This Year
Active Duty & Family Members
World Famous Mud Run® (HCRS)
May 31-Jun 1,7,8
30,000
Black and White Ball (MFP CYTP)
EVENT CALENDAR 2014
Open Military/Civilian 9 7
EVENT
DATE
PROJECTED ATTENDANCE
TARGET
Beach Bash
Jul 4
50,000
Active Duty & Family Members
Monarchs for Marines Football and Dance Camp (Youth Sports)
Jul
200
Active Duty & Family Members
Eric Dickerson Football and Cheer Camp (Youth Sports)
Jul
200
Active Duty & Family Members
Semper Tri and Devil Dog Duathlon (HCRS)
Aug 2
2,000
Open Military/Civilian
ITT Adventure Expo
Aug 15
3,500
Active Duty / Family Members / Retirees
Kids Fishing Derby (Lake O’Neill)
Sep 6
400
Active Duty & Family Members
Wai Kekoa Water Warrior Beach Festival (HCRS)
Sep 13
300
Open Military/Civilian
Retiree Expo (PPD)
Sep 14
5,000
Active Duty / Retirees
Toujours Fidele Tour de Camp Pendleton (HCRS)
Oct 4
300
Open Military/Civilian
MCX Holiday Tree Lighting
Nov 23
TBD
Active Duty & Family Members
Trees for Troops (BusOps)
Dec 5
1,500
Active Duty & Family Members
Monarchs for Marines Santa Lunch (Fitness)
TBD
200
Active Duty & Family Members
MARQUEE EVENTS FACTS/SPONSORSHIP ACTIVATION
World Famous Mud Run® http://worldfamousmudrun.com FACTS Demographics •
Military and general public attendees • 97%: Civilian • FEMALE: 55% Married: 62% Income 75K+: 62% • MALE: 45% Married: 54% Income 75K+: 74%
•
Registration regions: • 96%: California • 1.7%: Arizona • 0.7%: Nevada • 0.2%: Worldwide (Great Britain, Mexico, Canada)
•
28,500 adult runners, plus spectators
•
1,200 kid’s run participants
Impressions •
3,100,000 Total Event Impressions • 1,600,000: Media • 910,000: On-Site • 460,000: Print • 130,000: Web
•
900,000(+) Total Social Media Impressions • Live Stream: 40,000 Viewers • Facebook • 800,000(+) Viewers reached • 12,000 Fans reached • 110 Posts
•
Flickr: 30,000(+) Photos viewed
World Famous Mud Run® continued
Opportunities/Sponsorship Activation •
n-site event activation: driving foot traffic to on-site exhibitor booth O • Scratch-off Promotion • Leverage partnerships in celebration of the 21st Mud Run (2014) • Finish line giveaways • Commemorative brand specific promotional materials
•
Presence at the Active Duty only Mud Run one day event – exposure to over 1,000(+) Active Duty Marines • A pre-mud run event!
•
Mud Run course activation (To name a few ideas. New course activities will be added for 2014) • 5K Naming Rights • Combat Town • Chosin Reservoir Crawl • Slippery Hill • Mud Pits
•
Integrated Mud Run apparel store w/displays
•
Special Edition event t-shirt or other brand specific promotional item(s)
•
Venue Display(s)
•
Camp Pendleton base theater commercial
101
4th of July Beach Bash http://mccscp.com/beachbash
FACTS Demographics •
Military only event
•
45,000(+) Marines, Sailors & Family Members
•
MALE: 50%. Single: 60%. Average age: 23
•
FEMALE: 30%. Single: 55%. Average age: 26
Impressions •
1,173,000 Total Event Impressions • 560,000: On-Site • 356,000: Print • 118,000: Electronic • 92,000: Web • 47,000 Total Social Media Impressions
Opportunities/Sponsorship Activation •
On-site event activation: driving foot traffic to exhibitor booth • All World Famous Mud Run® ideas applicable to 4th of July Beach Bash promotions • Brand specific promotional item(s) • Visibility at VIP Reception • Scratch-off promotion • Lead generation • Raffles • Commercial with Tribute to Heroes video • Camp Pendleton base theater commercial
Single Marine Program (SMP) http://mccscp.com/smp
FACTS Demographics • Single Marines • Age: 18-24 • 90% Male overall Marine Corps (including Single Marine Program) • Heavy concentration in North Camps aboard Camp Pendleton where “First Fighting Force” (first on-the-ground) Marines who answer the call of duty, can be found • Most reside in barracks on base Impressions • 235,000 Annual Visitors • 8 total centers aboard Camp Pendleton Opportunities/Sponsorship Activation •
101 Days of Summer (an MCCS Event) • Timing: Memorial Day through Labor Day • Event Summary: Recognized by the Department of Defense and the Marine Corps as one the most hazardous times of the year. This program focuses on keeping service member’s safe and combat ready while hosting a variety of competitions, giveaways, entertainment and educational opportunities. Average annual participants: 15,000
• Camp Pendleton base theater commercial
103
MCCS Video Library 2013 Discover. Explore. Sponsor. http://www.youtube.com/watch?v=Ahk7Zqwu9UM 2013 Discover Relax Explore Experience http://www.youtube.com/watch?v=5ddfQG4rh80 2013 Camp Pendleton World Famous Mud Run Promo http://www.youtube.com/watch?v=ZFB-6nFcQHg 2013 Tribute to Heroes – 4th of July Beach Bash http://www.youtube.com/watch?v=kUB6BquJXpU 2012 World Famous World Famous Mud Run Promo http://www.youtube.com/watch?v=41xDaoCP-Uw 2012 Tribute to Heroes – 4th of July Beach Bash http://www.youtube.com/watch?v=_xTq55Ma_k0 2012 Del Mar Beach Resort Promo http://www.youtube.com/watch?v=PaZV0-sY2S8 2012 Destination Experiences Promo http://www.youtube.com/watch?v=jKVAL0yYHqU 2012 Semper Life Promo http://www.youtube.com/watch?v=wIPFwXiXejE
Target America’s most desirable and elite consumer base with your Brand Identity. Brand loyalty with fulltime employment and disposable income Camp Pendleton is located within the largest military market in the nation
Invest your brand identity during special events, highly trafficked on base facilities or as a customized brand awareness program. Your opportunities are endless.
CONTACT
ENGAGE YOUR MILITARY MARKET CO N TAC T U S TO DAY 22 MILLION IMPRESSIONS ARE WAITING FOR YOU! KAREN MEEKS, ACCOUNTS EXECUTIVE
[email protected] (760) 763-7944 DINO RICHARDSON, GENERAL SALES MANAGER
[email protected] (760) 763-0680
MARINE CORPS COMMUNITY SERVICES MARINE CORPS BASE, CAMP PENDLETON 105
DISCOVER. EXPLORE. PARTNER. mccsCP.com/sponsorship
