DISCOVER
Know Your Military Market Demographics Facts and Stats How We Go to Market Experience: MCCS Video Library Retail Component Opportunities
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EXPLORE
Advertising Opportunities with MCCS
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PARTNER
Branding Corporate Experience Advertising Policies How to Advertise with MCCS Rates & Specs Events On-Site Activations Advertise with MCCS Okinawa
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How to Reach Your Business Development Team
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CONTACT
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DISCOVER 220,000,000(+) ANNUAL IMPRESSIONS Invest in partnership activities with Marine Corps Community Services (MCCS) Camp Pendleton.
• Reach over 70,000 Marines, Sailors, family members, retirees and civilian personnel
• Influence over 25,000 military family members residing aboard base
• Contribute to our nation’s 911 Forces
MCCS offers the largest range of military marketing services including: extensive media and advertising platforms, large scale events, promotions, customized strategic planning, test marketing and research, all in the effort to support successful business-to-business ROI.
Looking to engage the overseas military market? Advertising to U.S. Marine Corps installations on Okinawa, Japan will extend your reach of brand awareness to over 160 on-base locations and 40 off-base locations including:
• 55,000 Marine Corps, Navy, Army and Air Force active duty service members, their families,
retirees and civilian personnel • 12 U.S. Military Installations across all service branches
MCCS will support your business objectives and assist in the success of your brand strategies. When your business invests in sponsorship with Marine Corps Community Services (MCCS) Camp Pendleton, your message reaches our nation’s 911 Force. Reach Marines, Sailors, family members and retirees with 220,000,000 impressions annually generated aboard Camp Pendleton. Partnership programs supporting quality of life activities aboard Camp Pendleton will be recognized and remembered. Business/Brand Development program at Camp Pendleton is the solution to reaching your military market. 220,000,000 (+) ANNUAL IMPRESSIONS are waiting for you!
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DEMOGRAPHICS
Camp Pendleton
U.S. Military Okinawa
70,000
Average Daily Population
26,000
42,000
Marine Corps
17,500
Air Force
27,000
Retirees (The largest in the Country)
5,300
Navy
17,000
Base Housing Residents
2,445
Retirees
6,500
Civilians
2,200
Army
4,000
Navy
1,500
Civilians
Marine Corps
THE FACTS The United States Marine Corps offers business partners a proud tradition of excellence. Target your brand to America’s most desirable military consumer base of 140,000(+) at Marine Corps Base, Camp Pendleton and U.S. Military Installations on Okinawa, Japan. Military consumers are brand loyal with guaranteed employment and disposable income. Camp Pendleton is located within the largest military market in the nation. U.S. Military Installations on Okinawa are far-reaching with distribution outlets to over 200 on and off-base locations.
Camp Pendleton
U.S. Military Installations Okinawa, Japan
Largest military retiree population in the U.S.
Includes all Military Branch Bases
Geographically comprises of 200 square miles
Kadena Air Base (Air Force)
Equivalent to the size of the state of Rhode Island
Torii Station (Army)
White Beach Naval Facility (Navy)
Larger than its surrounding cities of Carlsbad, Del Mar, Encinitas, Escondido, Oceanside, San Marcos, Solana Beach and Vista combined
Marine Corps Bases: Camp Kinser Camp Foster Camp Lester Camp Courtney Camp Gonsalves Camp Schwab Camp Hansen Camp McTureous Marine Corps Air Station Futenma
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WHAT DOES 220,000,000(+) ANNUAL IMPRESSIONS LOOK LIKE?
7,200,000(+)
Marine Corps Exchange (MCX) Visitors
28 Retail Outlets
8 Gas Stations
8,400,000
Camp Pendleton Vehicles for all (5) Entry Gates
5,000,000
Fitness Center Visitors (13 Centers)
1,000,000
Del Mar Beach Resort Visitors
925,000
MCCS Website Visitors
500,000
San Onofre Beach Visitors
300,000
Bulldog Box Office Movie Theater Visitors
340,000
Lake O’Neill Visitors
235,000
Single Marine Program Centers Visitors (6 Centers)
100,000
Marine Memorial Golf Course Visitors
330,000
Leatherneck Lanes Bowling Center Visitors
55,000
U.S. Military Installations Population Okinawa, Japan
50,000
Pacific Views Event Center Visitors
50,000(+)
Lodging Facility Visitors (2 locations)
42,000(+)
Active Duty Military
38,000
Military Family Members
27,000
Retired Military
17,000
Camp Pendleton Housing Residents
HOW WE GO TO MARKET The process of doing business at MCCS is a mix of Collaboration, Communication, Research, Evaluation, Execution and back-end learning from best practices. Everything we do is qualified and quantified to ensure that the objectives for our Partners can be met in the most effective and successful manner.
Mee:ngs/Communica:on
Joint Planning/Execu:on
Strategy Setting
• Brand/Demographic Research • Compe:tor Analysis • Market Research • Opportunity Evalua:on
Partner Identification
• • • •
Proposal valua:on Agreement formula:on Objec:ve SeEng Internal/External communica:on
Nego:a:ons
Optimization
• Event Management • Ad Campaign Launch • Leveraging ac:vi:es
§ Adver:sing § Internal Marke:ng § Integra:on w/other Divisions
Evaluation
• Post-‐Event Research • Adver:sing/event evalua:ons • Evalua:on vs Objec:ves
Brand / Development Strategy 1
Your success is our success. 7
EXPERIENCE Get to know your Military Market through imagery. We welcome you to increase your awareness and view our Video Library. Visit the MCCSCP dedicated YouTube Channel: youtube.com/mccsCP. A list of some of our favorite videos include:
2015 Discover. Explore. Partner. Offering the largest range of military market business solutions, the Business & Brand Development Sales team work with you to support successful business objectives and brand strategies that engage YOUR military market.
2015 Camp Pendleton World Famous Mud Run® Commercial The one, the only, the original World Famous Mud Run®. Catch the excitement. Experience the fun!
Discover. Relax. Explore. Experience. Discover some of Camp Pendleton’s most desired destination locations. Beautiful beaches and amazing new facilities. Experience Camp Pendleton.
2014 Camp Pendleton World Famous Mud Run® Relive all the muddy-fun.
2014 July 4th Beach Bash tribute to Heroes Video MCCS and its event Sponsors tribute video thanks all of its Marines, Sailors and Family Members aboard Camp Pendleton.
RETAIL COMPONENT OPPORTUNITIES The Business and Brand Development Retail Template is designed to bring the promotional campaign full circle by driving traffic to point of sale. This market-based program was created to layer over the business and brand development strategies of our BBD partners with a retail component focused on driving foot traffic back to the point of sale. Other commercial sponsorships and advertising campaigns sometimes fail to fully connect the dots. The BBD Retail Template provides promotional connectivity to our existing retail vendors, who become BBD partners, to bring 360 degree purpose-driven campaigns for increased retail sales through business and brand development.
(BBD) Retail Template • • •
Drive increased foot traffic to retail locations aboard MCB Camp Pendleton Integrate framework of retail promotion in BBD programs where appropriate Participation limited to existing retail partners, vendors or wholesalers whose products are best fit with current retail and sponsorship programs.
In-store Opportunities • • •
End cap displays Aisle displays TV monitor commercial spots
Special Event Opportunities • • •
Storefront placement Parking lot placement – designated area at PV MCX and Mainside MCX Tie in with marquee events (Mud Run, Race Series, Beach Bash)
Promotional Opportunities • • • •
Retail register tape messaging Gas station marquees Pump toppers Digital space co-branding 9
MARINE CORPS EXCHANGE Connect your brand to 7,200,000(+) shoppers annually at the Marine Corps Exchange (MCX). The MCX offers a new state-of-the-art 154,000sq.ft. Pacific Views Shopping Center, a Mainside and San Onofre Shopping Complex, 16 Marine Marts (24/7 convenience stores) and 8 Gas Stations (54 pumps). Promote your brand where military personnel, family members and retirees shop everyday.
ANNUAL VISITORS: 7,200,000(+) Annual Sponsorship Opportunity: $330,000 • Branded wraps on shopping carts • Vehicle wraps
EXPLORE
• Signage and branding at gasoline pumps (54) • Homepage website advertising • Parking lot banners • Oversized electronic marquees (3 locations, visible from I-5 freeway) • In-store wall and/or counter top signage À La Carte Opportunities • Gasoline pumps: $64,000 • Shopping cart wraps: $60,000 • Wall wraps: Interior/Exterior (Pacific Views, Mainside, San Onofre): $35,000 • Website branding on facility homepage – 163,000 Annual Page Views: $10,000 • Product sampling opportunities: pricing available upon request
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FITNESS CENTERS Show off your branded message to nearly 5,000,000 visitors annually. Thirteen Fitness Centers aboard Camp Pendleton are dedicated to promoting fitness and healthy lifestyles to our nation’s most elite fighting force. Opportunities are available at one of the largest fitness centers in the Marine Corps, the Paige Fieldhouse.
ANNUAL VISITORS: 5,000,000(+) Annual Sponsorship Opportunity: $90,000 • Building wraps: Interior/Exterior • Product sampling/advertising displays: Interior/Exterior • Homepage website advertising • 11’ x 12’ billboard advertising
EXPLORE
• Oversized electronic marquees (3 locations, visible from I-5 freeway) • Countertop display/free-standing signage • On-site promotional opportunities during events • Floor mats • Gymnasium scoreboards • Athletic field branding À La Carte Opportunities • Building wraps at Paige Fieldhouse Exterior: $28,000 • Scoreboard branding: $18,000 • Gymnasium interior branding: $15,000 • Building wraps at Paige Fieldhouse Interior: $14,000 • Customer service counter wrap at Paige Fieldhouse: $14,000 • Sports-field fence branding at Paige Fieldhouse: $8,500 • Website branding on facility homepage – 60,000 Annual Page Views: $5,000 • Product sampling opportunities: pricing available upon request
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DEL MAR BEACH RESORT With over 1,000,000 visitors annually, Del Mar Beach Resort, located along the beautiful Southern California coastline, is the seaside playground for military personnel and families. The resort features accommodations ranging from beachfront villas to RV campgrounds and is one of the most desirable locations in Southern California. Resort customers will view your sponsorship-branded message as they experience a lifetime of memories.
ANNUAL VISITORS: 1,000,000(+) Annual Sponsorship Opportunity: $200,000 • 62 guest villas/117 RV park campsites • One mile of extraordinary beachfront branding • Building wraps: Interior/Exterior, including Guest Services
EXPLORE
• Oceanview branding • Homepage website advertising • Marketing materials • Oversized electronic marquees (3 locations, visible from I-5 freeway) • Product sampling/advertising displays: Interior/Exterior
À La Carte Opportunities • Building wraps: Interior/Exterior, including Guest Services: $50,000 • Website branding on facility homepage – 32,000 Annual Page Views: $8,000 • 62 guest villas/117 RV park campsites: $7,000 • Product sampling: pricing available upon request
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SAN ONOFRE BEACH With over 500,000 visitors annually, San Onofre Beach Resort offers premier surfing, a relaxed atmosphere and stunning views of the Pacific Ocean along the Southern California coastline. As presenting sponsor of San Onofre Beach Resort, your brand will leverage the backdrop of the Pacific Ocean and become part of the experience that is Southern California beach life at its best. San Onofre Beach is open to the general public offering increased sponsorship opportunities.
ANNUAL VISITORS: 500,000(+) Annual Sponsorship Opportunity: $95,000 • 38 guest cottages/118 RV park campsites/325 tent campsites • Muscle Beach wall wrap
EXPLORE
• Building wraps: Interior/Exterior • Homepage website advertising • Marketing materials • 11’ x 12’ billboard advertising • Oversized electronic marquees (3 locations, visible from I-5 freeway) • Product sampling/advertising displays: Interior/Exterior
À La Carte Opportunities • 38 guest cottages/118 RV park campsites/325 tent campsites: $10,000 • Building wraps: Interior/Exterior: $5,000 • Website branding on facility homepage – 91,000 Annual Page Views: $6,000 • Product sampling: pricing available upon request
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B U L L D O G B OX O F F I C E M OV I E T H E AT E R The Camp Pendleton movie theater is an ideal opportunity to connect your brand with the lifestyle of 300,000(+) military personnel and family members. The theater also serves both as a training and entertainment center. Promote with outdoor building graphics that display your brand identity to 1,700,000 vehicles annually.
ANNUAL VISITORS: 300,000(+) Annual Sponsorship Opportunity: $95,000 • Billboard exposure to 1.7 million vehicles • Building wraps: Interior/Exterior • On screen advertisement prior to movie screenings • Signage and window clings
EXPLORE
• Homepage website advertising • In-theater marketing materials • Oversized electronic marquees (3 locations, visible from I-5 freeway) • Countertop signage À La Carte Opportunities • Building exterior wall wraps: $60,000 • Front steps branded wrap: $17,000 • Entry way: $15,000 • On screen advertisement prior to movie screenings: $9,500 • Website branding on facility homepage – 149,000 Annual Page Views: $8,000 • Concession countertop signage: $6,000
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LAKE O’NEILL Lake O’Neill is a destination for 300,000 visitors annually and hosts 45,000 event attendees and participants at the World Famous Mud Run® annually. Nestled in a scenic valley, the lake and peninsula offer fishing, boating, recreating, RV and tent camping, fitness training, and unit gatherings for military personnel, families and retirees.
ANNUAL VISITORS: 300,000(+) Annual Sponsorship Opportunity: $45,000 • Building wrap: Exterior • Vehicle and pedestrian areas message opportunity • Signage opportunities
EXPLORE
• Homepage website advertising • Exposure to the World Famous Mud Run® market • Oversized electronic marquees (3 locations, visible from I-5 freeway) • Presence at military training events • Product sampling/advertising displays: Exterior
À La Carte Opportunities • Guest Services exterior building wrap: $12,500 • Facilities building wrap: $12,000 • Sportsfield fencing: $10,000 • Miniature Golf fence signage: $10,000 • Maintenance building wrap: $8,000 • Website branding on facility homepage – 33,000 Annual Page Views: $3,000 • Product sampling: pricing available upon request
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SINGLE MARINE PROGRAM Proudly serving 235,000(+) visitors annually, the Single Marine Program (SMP) encompasses seven centers at Camp Pendleton enhancing the quality of life for single military personnel by providing positive and rewarding outlets through recreation, community involvement and dynamic facilities. Reach this young targeted demographic through a presenting sponsorship.
ANNUAL VISITORS: 235,000(+) Annual Sponsorship Opportunity: $35,000 • High profile visibility of 18-25 year olds • Building wraps: Interior/Exterior • Signage or window clings
EXPLORE
• Homepage website advertising • Marketing materials at SMP • 11’ x 12’ billboard advertising • Oversized electronic marquees (3 locations, visible from I-5 freeway) • Onsite product displays and sampling at hosted events • Counter/table top branding displays
À La Carte Opportunities • Video and gaming monitor wraps: $18,000 • Marketing materials at SMP: $18,000 • Entrances: $12,000 • Building interior wall wrap: $12,000 • Website branding on program Homepage – 18,000 Annual Page Views: $2,000
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MARINE MEMORIAL GOLF COURSE Nestled in Windmill Canyon, one of the most scenic valleys aboard Camp Pendleton, the Marine Memorial Golf Course offers the opportunity to connect through branding and sampling with over 100,000 active duty and retired military, including senior staff, General Officers and guests. Open to the general public, the Golf Course hosts weddings, meetings, tournaments and other special events.
ANNUAL VISITORS: 100,000(+) Annual Sponsorship Opportunity: $90,000 • Building wraps: Interior/Exterior • Scorecard advertising • Homepage website advertising • T-Markers message opportunity
EXPLORE
• In-house monitor advertising • 11’ x 12’ billboard advertising • Table top/countertop display • Signage along two miles of scenic road leading to the golf course • On-site displays during golf events • In-cart product sampling • Golf cart wraps • Product sampling/advertising displays: Interior/Exterior
À La Carte Opportunities • Golf cart wraps: $18,000 • Scorecard and pencil advertising: $6,000 • Exterior building wall wrap: $5,000 • Tee box branding: $4,000 • Website branding on facility homepage – 40,000 Annual Page Views: $5,000 • In-cart product sampling: pricing available upon request
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PARTNER
BRANDING We understand that today businesses must utilize a variety of marketing mediums in order to be successful. Even the largest of companies must reach beyond the traditional mass communications like television or radio and implement targeted alternative mediums. Unique expertise and experience in the military market, MCCS offers exciting solutions in advertising, marketing, consumer promotions and branding strategies to help clients successfully reach and motivate a desired demographic through traditional media, online channels and – increasingly – in person.
Connect and educate the military market about your brand identity at Camp Pendleton. Packages are developed based on your needs to meet your business objectives. Ask us how.
CORPORATE EXPERIENCE As businesses become increasingly aware of the benefits of corporate leisure activities, MCCS offers a venue set in a military environment that is far removed from everyday office spaces and stuffy classrooms. Del Mar Beach Resort is the perfect location to host your team building activities. A luxury oceanfront resort spanning pristine beaches and spectacular ocean views, there are countless ways to design your team building experience. Our resort features 69 accommodations including villas, RV and tent campsites as well as surrounding activities like golf and bowling; to enhance your program. Del Mar Beach Resort offers a beautiful beachfront event center perfect for corporate events, meetings and special occasions. Reach the undivided attention of your attending participants through tailored programming that you create and that is specific to your objectives, schedule and budget. Improve workplace productivity and win the appreciation of staff and management through team building excursions with MCCS. Planning, communication, leadership, innovation and collaboration takes place in a motivating military environment. Plan your next corporate team building experience with us. Limitless opportunities await!
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ADVERTISING POLICIES 1. MCCS holds the right to review and approve all sponsorship advertising prior to activation 2. MCCS requires the following disclaimer statement to be printed on all promotional materials: “No Federal Endorsement Implied” 3. Submit any artwork to MCCS in any of the following file types: A.) Adobe Photoshop .psd B.) Adobe Illustrator, .eps and .ai C.) Adobe Acrobat .pdf D.) .jpeg 4. Artwork resolution requirements: A.) Actual Size: 225-300ppi 5. Large outdoor banners: A.) Images no smaller than 100ppi 6. Logos submitted to MCCS must be .eps vector art with outlined fonts 7. MCCS logo, will be provided, must appear on all large format graphics, placed in the lower right hand corner. Use of MCCS logos, by permission only, must be strictly adhered to, as follows:
White MCCS logo on any dark back ground
Indicia Brand Mark to be included on all large format graphics placed in the lower right corner.
Black MCCS logo on any light background.
POPULAR MCCS MEDIA OUTLETS 6,000,000(+)
MCCS YouTube videos viewed
1,300,000(+)
Annual mccsCP.com visitors
450,000(+)
Flickr Photos viewed
125,000(+)
YouTube Viewers
64,000(+)
Followers across 43 Facebook pages
-MCCS Camp Pendleton has one of the largest groups of followers in the military
-Facebook pages reflect a 750%(+) increase to mccsCP.com traffic in 2013
Twitter followers
1,500(+)
ADVERTISING WITH CAMP PENDLETON MCCS Camp Pendleton Phone Directory Publication: Annual Total Print Quantity: 15,000 Website Download: 25,000 Ad
Ad Placement
Ad Size
Rate
Full Page
Inside Front Cover
4”w x 7.5”h
$3,000
Full Page
Inside Back Cover
4”w x 7.5”h
$2,500
Full Page
Inside (6 available spaces)
4”w x 7.5”h
$2,000
Full Page
Back Cover
4”w x 7.5”h
$4,000
Bleed 1/8” Trim 1/8” Live Area 1/8”
Bleed 1/8” Trim 1/8” Live Area 1/8”
Inside Front Cover Spread 8”w x 4.75”h
Full Page 4”w x 7.5”h
Samples not to scale.
Acceptable File Types: 300dpi resolution suggested with minimum 150dpi. Add a 1/8” live area margin and a 1/8” bleed on all sides. Please send all ads as either JPEG, TIFF, EPS or PDF file. (Outlined fonts and embedded images)
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MCCS Camp Pendleton Event Calendar Publication: Annually Duration: 4-Months (Jan-Apr, May-Aug, Sep-Dec) Quantity: 12,000 Distribution Locations: Military Housing and MCCS Facilities Website Download: 2,500 Ad
Ad Placement
Ad Size
Rate
Full Page (5 available)
ROP (Run of Press)
5.5”w x 9”h
$2,500
1/2 Page (1 available)
Mailing Panel
4”w x 5.5”h
$3,000
Bleed 1/8”
Bleed 1/8” Trim 1/8” Live Area 1/8”
Trim 1/8” Live Area 1/8”
Bleed 1/8” Trim 1/8” Live Area 1/8”
Half Page 5.25”w x 2”h
Address Label 3.75”w x 5.5”h
Bleed 1/8” Trim 1/8” Live Area 1/8”
Full Page 5.5”w x 9”h Live Area 5.125”w x 8.75”h
Samples not to scale.
Half Page 2.5”w x 2”h
Acceptable File Types: 300dpi resolution suggested with minimum 150dpi. Add a 1/8” live area margin and a 1/8” bleed on all sides. Please send all ads as either JPEG, TIFF, EPS or PDF file. (Outlined fonts and embedded images)
BANNER DISPLAYS Grandstand Banner Display
YOUR AD HERE
Rotation: Quarterly Location: Paige Fieldhouse Grandstands Advertiser Provides Banner Duration
Banner Size
3-Months
15’w x 3’h
3-Months
5’w x 3’h
YOUR AD HERE
Rate $1,200 $800
Sports Banner Display Rotation: Quarterly Location: Softball Field Advertiser Provides Banner
YOUR AD HERE
Duration
Banner Size
3-Months
15’w x 3’h
$1,000
6-Months
15’w x 3’h
$1,800
YOUR AD HERE
Rate
5’w x 3’h Banner Specs
15’w x3’h Banner Specs
5’ 2” w/bleed 5’
15’ 2” w/bleed 15’
3’ 3’ 2”
3’ 3’ 2”
w/bleed
w/bleed
Art Size 5’W X 3’H with grommets on corners and every 24”.
Art Size 15’W X 3’H with grommets on corners and every 24”.
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Samples not to scale.
MCCS Billboards Rotation: Weekly Advertiser Provided Banner Banner Locations: Pacific Views Main Gate (Base entrance), San Luis Rey Gate, Fallbrook Gate and San Onofre Gate Duration
Medium
Size
Rate
1-Week
Single Banner Location
12’w x 11’h (one-sided)
$700
1-Month
Single Banner Location
12’w x 11’h (one-sided)
$2,000
1-Week
Single Banner Location
12’w x 11’h (double-sided)
$1,000
1 -Month
Single Banner Location
12’w x 11’h (double-sided)
$3,000
Banners provided to MCCS, per MCCS specifications.
12’ 2” w/bleed 12’
11’
11’ 2”
YOUR AD HERE
w/bleed Art Size 11’w x 12’h with Grommets on corners and every 24”.
Acceptable File Types: jpeg, pdf, EPS, (Outlined fonts and embedded images) InDesign (packaged). File can be built at half size but ensure minimum resolution is 144 dpi at half the size. Include: 1” bleed with crop marks. Grommets on corner and every 24”.
POSTER DISPLAYS Distribution: Quarterly Advertiser Provides Poster Distribution Locations: Fitness Centers and Single Marine Centers Duration
Locations
Medium
Ad Size
3-Months
3
Free Standing Poster Frame
22”w x 28”h
$1,200
3-Months
6
A-Frame
2’w x 3’h
$1,200
3-Months
13
Wall mounted
18”w x 24”h
$1,200
18”w x 24”h Poster
Rate
22”w x 28”h Poster
18.5” w/bleed 18”
24”w x 36”h A-Frame Poster
22.5” w/bleed
22.5” w/bleed
22”
24”
24” 24.5”
29”
36”
Samples not to scale.
Acceptable File Types: jpeg, pdf, EPS, (Outlined fonts and embedded images) InDesign (packaged). Minimum resolution is 225 dpi.
29”
w/bleed
w/bleed
w/bleed
28”
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Basewide Literature Displays Distribution: Monthly Quantity: 300 Per Month Advertiser Provides Literature Distribution Locations: Barber Shops, Fitness Centers, Single Marine Centers and Youth Centers 20 Total guaranteed placement locations Duration
Ad Size
Rate
1-Month
8.5”w x 11”h
$500
3-Month
8.5”w x 11”h
$1,200
DIGITAL ADVERTISING Theater Advertising Rotation: Monthly and Quarterly (Quarterly Advertising requires one asset per month) Duration
Size
Static
HD Video
1-Month
2048px x 858px
$300
$400
3-Month
2048px x 858px
$800
$900
1280px
YOUR AD HERE
1280px w x 720px h @ 72dpi. Video Dimensions 1080p x 720p
720px
mccsCP.com Homepage Rotation: Weekly Annual Unique Visitors: 757,000 Annual Visits: 1,296,725 Annual Page Views: 3,194,924 Duration
Medium
Resolution & Size
Rate
1-Week
Web Tile
475px w x 150px h @ 72dpi
$375
1-Week
Website Banner
2560px w x 400px h @ 72dpi
$600
Website Banner 2560px (including bleed)
bleed background image
YOUR AD HERE
bleed background image
YOUR AD HERE
400px
Web Tile 475px X 150px
2560px w x 400px h @ 72dpi saved as png. Keep files under 150k whenever possible. PSD is preferred, but JPG, PNG and GIF files are acceptable.
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MONTHLY eNEWSLETTER Distribution: Monthly to 9,500 Opt-In Website Subscribers Open Rate: 27% Duration
Size
Rate
1-Month
345px w x 149px h
$500
345px
149px
YOUR AD HERE
330px w x 149px h @ 72dpi
LEATHERNECK LANES VIDEO MONITORS Rotation: Weekly Duration: 30sec Annual Visits: 330,000 Duration
Size
Resolution
1-Week
Digital Video Monitors
640px w X 480px h
640px
YOUR AD HERE
480px
Duration: 30 seconds Medium Resolution & Size: gif, jpeg or png 256 colors
Rate $270
3. 6. 12. BRANDING PACKAGES • Alternative Advertising Mediums including Large format graphic signage • Sizing and specs based on location • Signage production/installation not included in pricing OPPORTUNITY
3 MONTH
6 MONTH
12 MONTH
MARINE CORPS EXCHANGE (MCX) ANNUAL SPONSORSHIP
$330,000
GASOLINE PUMP BRANDING
$21,000
$38,400
$64,000
SHOPPING CART WRAPS
$20,000
$36,000
$60,000
WALL WRAPS: INTERIOR AND EXTERIOR (3 LOCATIONS): PACIFIC VIEWS, MAINSIDE, AND/OR SAN ONOFRE
$11,500
$21,000
$35,000
WEBSITE BRANDING ON HOMEPAGE
$3,300
$6,000
$10,000
FITNESS CENTERS ANNUAL PROGRAM SPONSORSHIP PAIGE FIELDHOUSE EXTERIOR WRAP
$90,000 $9,200
$16,800
$28,000
SCOREBOARD BRANDING
$6,000
$10,800
$18,000
GYMNASIUM INTERIOR WALL WRAP
$5,000
$9,000
$15,000
CUSTOMER SERVICE COUNTER BRANDING
$4,600
$8,400
$14,000
SPORTSFIELD FENCE BRANDING
$2,800
$5,100
$8,500
WEBSITE BRANDING ON HOMEPAGE
$1,700
$3,000
$5,000
DEL MAR BEACH RESORT ANNUAL SPONSORSHIP
$66,000
$120,000
$200,000
BUILDING WRAP
$165,000
$30,000
$50,000
WEBSITE BRANDING ON HOMEPAGE
$2,600
$4,800
$8,000
VILLAS & RV AREA CAMPSITE BRANDING
$2,300
$4,200
$7,000
SAN ONOFRE BEACH RESORT ANNUAL SPONSORSHIP
$31,400
$57,000
$95,000
GUEST COTTAGES/RV & TENT AREA CAMPSITE BRANDING
$3,300
$6,000
$10,000
BUILDING WRAPS: INTERIOR/EXTERIOR
$1,700
$3,000
$5,000
WEBSITE BRANDING ON HOMEPAGE
$2,000
$3,600
$6,000 37
3. 6. 12. DISPLAY PACKAGES OPPORTUNITY
3 MONTH
6 MONTH
12 MONTH
BULLDOG BOX OFFICE MOVIE THEATER ANNUAL SPONSORSHIP
$95,000
EXTERIOR WALL WRAP
$20,000
$36,000
$60,000
FRONT STEPS BRANDING
$5,600
$10,200
$17,000
ENTRANCE BRANDING
$5,000
$9,000
$15,000
ON SCREEN ADVERTISEMENT PRIOR TO SCREENINGS
$3,100
$5,700
$9,500
WEBSITE BRANDING ON HOMEPAGE
$2,600
$4,800
$8,000
CONCESSIONS COUNTER BRANDING/ SIGNAGE
$2,000
$3,600
$6,000
LAKE O’NEILL ANNUAL SPONSORSHIP
$45,000
GUEST SERVICES EXTERIOR BUILDING WRAP
$4,100
$7,500
$12,500
BUILDING WRAP
$3,900
$7,200
$12,000
SPORTSFIELD FENCING WRAP
$3,300
$6,000
$10,000
MINIATURE GOLF FENCING WRAP
$3,300
$6,000
$10,000
MAINTENANCE BUILDING WRAP
$2,600
$4,800
$8,000
WEBSITE BRANDING ON HOMEPAGE
$1,000
$1,800
$3,000
SINGLE MARINE PROGRAM ANNUAL SPONSORSHIP
$35,000
VIDEO/GAMING MONITOR BRANDING
$6,000
$10,800
$18,000
ON-SITE MARKETING MATERIALS AND/OR COLLATERAL
$6,000
$10,800
$18,000
ENTRANCE WRAPS
$4,000
$7,200
$12,000
INTERIOR WALL WRAP
$4,000
$7,200
$12,000
WEBSITE BRANDING ON HOMEPAGE
$700
$1,200
$2,000
MARINE MEMORIAL GOLF COURSE ANNUAL SPONSORSHIP
$90,000
GOLF CART WRAP
$6,000
$10,800
$18,000
SCORECARD AND PENCIL BRANDING
$2,000
$3,600
$6,000
EXTERIOR WALL WRAP
$1,700
$3,000
$5,000
TEE BOX BRANDING
$1,300
$2,400
$4,000
WEBSITE BRANDING ON HOMEPAGE
$1,700
$3,000
$5,000
VENDING FLEET: “ROLLING BILLBOARDS”
• • • • •
Branding agreements available in 3 month increments: $25,000/3months Fleet: 5 Display Space (one side): 4’x8’ Fleet covers 20,000 miles per month Signage production/installation not included in pricing VENDING FLEET SIDE PANEL ADVERTISING BASE POPULATION IMPRESSIONS BY AREA BASE AREA LOCATIONS
POPULATION COUNTS
11, 13, 15-18
5,350
12, 14, O’NEILL HEIGHTS
5,296
20-21
3,412
22
1,896
23-24
4,677
25
540
27
233
31A
406
31B
206
32
755
33
585
41
1,854
43
4,314
51-52
2,925
53
3,375
62-63
6,256
64
79
SUBTOTAL
42,159
DAILY VEHICLE TRAFFIC
30,000
TOTAL EXPOSURE
72,159 39
ADVERTISE WITH MCC S OKINAWA Sponsorship with Marine Corps Community Services (MCCS), Okinawa is an excellent opportunity to develop long-standing relationships and brand recognition with the over 50,000 military service members and their families currently residing on Okinawa. With a goal to “Make Okinawa Home,” MCCS continuously strives to bring services and products to our Marines and Sailors that remind them of life at home while still celebrating the diversity of Okinawan culture. One of the ways we accomplish this goal is by our corporate sponsorship program. Not only beneficial to our service members, such sponsorship opportunities are a business success for corporations as often military members serving in Okinawa continue their brand loyalty once their tour of duty is completed. This is a “win-win” situation for all parties involved.
A LITTLE HISTORY Beginning in 1988, Morale, Welfare and Recreation (MWR) programs have been seeking sponsorship to enhance their events and give more to our dedicated military community. Since its inception, sponsorship programs have continued to grow, bringing much needed revenue, goods and services to the MWR programs and ultimately to the service members and their families.
BENEFITS The opportunities for ROI are numerous when sponsoring an MCCS Okinawa program. In addition to signage and logo coverage, event ads with sponsor mention are placed on TV and radio, our website, fliers and lobbies, live interviews, TV/talk shows, direct access/booth space and much more. Direct access/ booth space provides immediate interaction with potential customers while actively participating in events that strike an emotional chord with your clientele. You may also use this access to engage in sampling and couponing opportunities, as well as surveying the military marker—benefiting from market research data derived from direct interaction and gaining
feedback on how to improve products and services aimed at this robust and growing demographic. In closing, MCCS Corporate Sponsorship provides unique opportunities to actively support the military community serving on Okinawa while increasing the visibility for you company’s name and, consequently, your bottom line. With the ability to customize events to fit the need of the sponsor and the program, MCCS Okinawa is your link to achieving desired fiscal results and name recognition while simultaneously providing you an avenue to show the military community how much companies back home support their efforts, further strengthening their customer loyalty. Sponsoring an MCCS Okinawa program is the ultimate win-win.
ADVERTISE IN U. S . MILITARY PUBLICATIONS Here is why:
• A combined annual circulation of 491,000 copies distributed island-wide.
• Coverage of 12 military bases (Marine, Air Force, Army, and Navy). • Access to a customer base exceeding 55,000 personnel.
Okinawa Living Weekly 5,000 FREE copies every Thursday, counterpart to the multiple-award-winning Okinawa Living Magazine It features stories about local lifestyle, seasonal celebrations and events as well as available tours on and off-island. This weekly publication also offers up-to-date info on happenings and activities on Marine Corps camps ranging from monthly self-enrichment classes, activities for kids to sports tournaments and entertainment for single service members.
41
Okinawa Living 18,000 FREE copies every month. An award-winning magazine covering a wide spectrum of topics including life on Okinawa, local culture, things to do, exotic travel destinations and more.
Okinawa Guide 25,000 FREE copies filled with information any newcomer may need to know about life in Japan and on Okinawa, the Okinawa Guide is distributed to all newcomers attending the mandatory newcomers welcome briefs.
Additionally
• We offer mobile billboard advertising so you can be seen 24/7 • Affordable TV advertising on MCCS TV • Banner space, sampling, direct access and numerous sponsorship opportunities. mccsokinawa.com/webpubs
F O R M O R E I N F O R M AT I O N C O N TAC T MCCS MARKETING BRANCH OKINAWA MCB CAMP S.D. BUTLER UNIT 35023 FPO AP 96373-5023 TEL: 098-970-2245/7897 Intl. Tel: 81-98-970-2245/7897 Fax: 098-970-0975 Email:
[email protected]
ANNUAL MARQUEE EVENTS
The World Famous Mud Run® aboard Camp Pendleton inspired an entire industry to set the standard by which all mud runs are measured
ONS I S S E R P M I N O I 3.1 MILL U WORLDFAMOUSM
DRUN.COM
Sponsorship Opportunities
Presenting Sponsor | Stage Sponsor | Mud Pit Sponsor | Combat Town Sponsor Tunnel Crawl Sponsor | Cargo Net Sponsor | Force Protection Combat Barrier Sponsor | Shoe Sponsor | Hydration Sponsor 1K Kids Mud Run | Automotive Sponsor | 5K Title Sponsor | Supporting Sponsor | Pavilion Exhibitor
Marketing Experience
Publicity/Media
Engagement
Radio
Product Testing
Social Media
Sampling & Signage
Web Interaction
Mobile Marketing
Event Promotions
Build Consumer Relationships, Loyalty and Business
Pre-event Publicity
Print Media
45
DEMOGRAPHICS TOTAL IMPRESSIONS
3,100,000
MEDIA 1,600,000 WEBSITE 130,000 ON-SITE 910,000 PRINT 460,000
MUD RUN DEMOGRAPHICS
GENDER
AVERAGE AGE
MARRIED
INCOME $75K+
COLLEGE GRADUATE
45% MALE
30
54%
74%
80%
55% FEMALE
28
62%
62%
78%
ADVERTISING & PUBLICITY Event Naming Rights “Presented By”
SOR N O P S TING N E S E PR
Website Branding Media Advertising Print Inclusion Email Blast Branding on Event Collateral Branding on Entry Forms Social Media Inclusion
ON-SITE ACTIVATION Race Bib Branding Display Space: 10’x10’ Tent, Tables and Chairs Public Address Mentions: 12 daily Signage On-site: Three 3’x12’ Sponsor Provided Banners Event Map Branding
HOSPITALITY Preferred Parking: 28 Total
$47,000
Valued at $68,000
3.1 MILLION IMPRESSIONS 47
ADVERTISING & PUBLICITY
OR S N O P S STAGE
Website Branding Media Advertising Print Inclusion Email Blast Branding on Event Collateral Social Media Inclusion
ON-SITE ACTIVATION Stage Branding Display Space: 10’x10’ Tent, Tables and Chairs Public Address Mentions: 9 daily Signage On-site: Three Sponsor Provided 3’x12’ Banners Event Map Branding
HOSPITALITY Preferred Parking: 16 Total
$38,000
Valued at $56,000
3 MILLION IMPRESSIONS
R O S N O SP T I P D MU
ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Email Blast Branding on Event Collateral Social Media Inclusion
ON-SITE ACTIVATION On-Stage Branding Display Space: Customized Product Placement and Signage at Mud Pit, Tables, Chairs Public Address Mentions: 9 daily Signage On-site: Three Sponsor Provided 3’x12’ Banners Event Map Branding
HOSPITALITY Preferred Parking: 16 Total
$32,000
Valued at $45,400
2.9 MILLION IMPRESSIONS 49
ADVERTISING & PUBLICITY Website Exposure Media Advertising
OR S N O P ES V I T O AUTOM
Print Inclusion Email Blast Branding on Collateral Materials Social Media Inclusion
VEHICLE VENUE DISPLAY OPPORTUNITIES Lake O’Neill Entrance Shuttle Drop off Area Mud Run Course Mun Run Vendor Village
ON-SITE ACTIVATION Public Address Mentions: 9 daily Signage On-site: Three Sponsor Provided 3’x12’ Banners Event Map Branding
HOSPITALITY Preferred Parking: 12 Total
$30,000
Valued at $44,000
2.9 MILLION IMPRESSIONS
ADVERTISING & PUBLICITY Event Naming Rights Event Website Branding
OR S N O P ES L T I T 5K
Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Social Media Inclusion
ON-SITE ACTIVATION Display Space: 10’X10’ Tent, Tables and Chairs Public Address Mentions: 6 daily On-site Signage: Three Sponsor Provided 3’x12’ Banners Event Map Branding On-Site Signage
HOSPITALITY Preferred Parking: 12 Total
$30,000
Valued at $44,400
2.9 MILLION IMPRESSIONS 51
ADVERTISING & PUBLICITY
OR S N O P NS W O T T COMBA
Website Branding Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Social Media Inclusion
ON-SITE ACTIVATION Display Space: Customized Product Placement and Signage at Combat Town Public Address Mentions: 9 daily Signage On-site: Three Sponsor Provided 3’x12’ Banners Event Map Branding
HOSPITALITY Preferred Parking: 12 Total
$30,000
Valued at $44,400
2.9 MILLION IMPRESSIONS
ADVERTISING & PUBLICITY
SOR N O P S L W A R C L TUNNE
Website Branding Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Social Media Inclusion
ON-SITE ACTIVATION Display Space: Customized Product Placement and Signage at Tunnel Crawls Public Address Mentions: 9 daily Signage On-site: Three Sponsor Provided 3’x12’ Banners Event Map Branding
HOSPITALITY Preferred Parking: 12 Total
$27,000
Valued at $44,400
2.9 MILLION IMPRESSIONS 53
ADVERTISING & PUBLICITY
OR S N O P TS E N O G CA R
Website Branding Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Social Media Inclusion
ON-SITE ACTIVATION Display Space: Customized Product Placement and Signage at Cargo Nets Public Address Mentions: 9 daily Signage On-site: Three Sponsor Provided 3’x12’ Banners Event Map Branding
HOSPITALITY Preferred Parking: 12 Total
$27,000
Valued at $44,400
2.9 MILLION IMPRESSIONS
ADVERTISING & PUBLICITY
N O I T C E OT R P E SOR C N O P FOR S ER I R R A TB A B M O C
Website Branding Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Social Media Inclusion
ON-SITE ACTIVATION Display Space: Customized Product Placement and Signage at Combat Barriers Public Address Mentions: 9 daily Signage On-site: Three Sponsor Provided 3’x12’ Banners Event Map Branding
HOSPITALITY Preferred Parking: 12 Total
$27,000
Valued at $44,400
2.9 MILLION IMPRESSIONS
55
OR S N O P SHOE S
ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Social Media Inclusion
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Mentions: 6 daily Signage On-site: Three Sponsor Provided 3’x12’ Banners Event Map Branding
HOSPITALITY Preferred Parking: 15 Total
$17,000
Valued at $40,400
2.8 MILLION IMPRESSIONS
ADVERTISING & PUBLICITY
OR S N O P S N O I T A HYDR
Website Branding Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Social Media Inclusion
ON-SITE ACTIVATION Display Space: 10’x10’ Public Address Mentions: 6 daily Signage On-site: Three Sponsor Provided 3’x12’ Banners Event Map Branding Product Sampling
HOSPITALITY Preferred Parking: 15 Total
$17,000
Valued at $40,400
2.8 MILLION IMPRESSIONS 57
S 1K K ID
SOR N O P S N U R D U M
ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Email Blast Branding on Collateral Materials Social Media Inclusion
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Mentions: 6 daily Signage On-site: Three Sponsor Provided 3’x12’ Banners Event Map Branding
HOSPITALITY Preferred Parking: 15 Total
$17,000
Valued at $40,000
2.8 MILLION IMPRESSIONS
OR S N O P GS N I T R SUPPO
ADVERTISING & PUBLICITY Website Branding Media Advertising Print Inclusion Email Blast Branding on Collateral Materials
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Mentions: 6 daily Signage On-site: Three Sponsor Provided 3’x12’ Banners Event Map Branding
HOSPITALITY Preferred Parking: 15 Total
$13,000
Valued at $36,400
2.8 MILLION IMPRESSIONS
59
R O T I B I EXH N O I L PAVI
EXHIBITOR BENEFITS Interaction with Event Attendees Mobile Marketing Product Sampling Lead Generation Key Location Display Space
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Two Tables Two Chairs
HOSPITALITY Preferred Parking: 2 Total
$4,000 4 EVENT DAYS
TARGET 56,000 CONSUMERS
CONTACT US TODAY CREATE YOUR CUSTOMIZED PROGRAMMING WITH US MANY SPONSORSHIP OPPORTUNITIES AVAILABLE
KAREN MEEKS
DINO RICHARDSON
TAMMY DIAZ
ACCOUNTS EXECUTIVE
GENERAL SALES MANAGER
PROGRAM COORDINATOR
(760) 763-7994
(760) 763-0680
(760) 725-3633
[email protected]
[email protected]
[email protected]
YOUR SPONSORSHIP SUPPORTS THE QUALITY OF LIFE FOR THE MARINES, SAILORS AND THEIR FAMILIES Be World Famous - Join us at the World Famous Mud Run®
Learn more about our programs. Visit: M i l i t a r y R O I . c om
MARINE CORPS COMMUNITY SERVICES MARKETING DIVISION BLDG 1100, CAMP PENDLETON, CA 92055
61
The Marine Corps Base Camp Pendleton Hard Corps Race Series 2015, home of the World Famous Mud Run®, offers a variety of world class events including the traditional Heartbreak Ridge Half Marathon with a 10K, 5K and 1K Kids Run, Semper Triathlon and Devil Dog Duathlon. Plus newly added events: Hell Fire Fat Tire Mountain Bike Race, Water Warrior “Wai Kekoa” Beach Festival and Tour de Camp Pendleton Cycle Race. Be a memorable part of the biggest and best Military Race Series in Southern California by connecting your on-site activation with race participants.
1 . 8 M i l l i o n Im p r e ss i o n s 66,000 (+) Participants and Attendees
S p o n so r s h i p Opportunities
Marketing Experience
Publicity Media
Title Sponsor | Start/Finish Sponsor | Shoe Sponsor| Apparel Sponsor | Hydration Sponsor | Supporting Sponsor
Build consumer relationships, loyalty and business engagement Product Testing, Sampling & Signage | Mobile Marketing | Print Media Market Research
Pre-Event Publicity | Social Media | Web Interaction | Event Promotional Exposure
63
n so sr o p S T i t l iellion Impression 1.8 M
Advertising & Publicity Event name branded with sponsor Website Branding Media Advertising Print Inclusion Direct Email Branding on Electronic Mediums
On-Site Activation Branding On Race Bib Public Address Mentions: 10 Per Event Signage On-Site: Six 12’X3’ Banners Event Map Branding
Hos p i t a l i t y Preferred Parking Passes
$25,0
00
5,000
at $3 Valued
o n so p S h i n i s essions F / t r r Sta on Imp .7 Milli
r
1
Advertising & Publicity Advertising & Publicity Website Branding Media Advertising Print Inclusion Direct Email Branding on Digital Mediums
On-Site Activation Branding At Start/Finish Lines Display Space: 10’X10’ Tent Public Address Mentions: 7 Daily Signage On-Site: Six 12’X3’ Banners Event Map Branding
Hos p i t a l i t y Preferred Parking Passes
00 $ 1 5 t, $023,000
a Valued
65
o n so p S n a t i o pressions r d y H Im Million
r
1.7
Advertising & Publicity Website Branding Media Advertising Print Inclusion Direct Email Branding on Digital Mediums
On-Site Activation Multiple Hydration Stations Display Space: 10’X10’ Tent Public Address Mentions: 4 Daily Signage On-Site: Three 12’X3’ Banners Event Map Branding
Hos p i t a l i t y Preferred Parking Passes
00 0 , 0 1 $ 20,260 t$
a Valued
n so r o p S S h o e n Impressions lio
1.7 Mil
Advertising & Publicity Website Branding Media Advertising Print Inclusion Direct Email Branding on Digital Mediums
On-Site Activation Display Space: 10’X10’ Tent Public Address Mentions: 4 Daily Signage On-Site: Three 12’X3’ Banners Event Map Branding
Hos p i t a l i t y Preferred Parking Passes
00 $ 1 0 ,t0$20,400
a Valued
67
n so o p S rel A p p a illion Impressions
r
1.7 M
Advertising & Publicity Website Branding Media Advertising Print Inclusion Direct Email Branding on Digital Mediums
On-Site Activation Display Space: 10’X10’ Tent Public Address Mentions: 4 Daily Signage On-Site: Three 12’X3’ Banners Event Map Branding
Hos p i t a l i t y Preferred Parking Passes
00 $ 1 0 ,t0$20,400
a Valued
on p S g rtin essions o r p p m p I S u 1.7 Million
so r
Advertising & Publicity Website Branding Media Advertising Print Inclusion Direct Email Branding on Digital Mediums
On-Site Activation Display Space: 10’X10’ Tent Public Address Mentions: 4 Daily Signage On-Site: Three 12’X3’ Banners Event Map Branding
Hos p i t a l i t y Preferred Parking Passes
00 $ 1 0 ,t0$19,000
a Valued
69
hs t Boo
Exhi
n d ons A s r si bito Impres lion
1.7 Mil
Exhibitor Benefits Interaction with Race Series Attendees Mobile Marketing Product Sampling Lead Gathering Key Placement at Each Race
On-Site Activation Display space: 10’x10’ Tent Parking Passes
rs t om e
l C u3s00 a t To h Race: $ 9,500 Eac $1,100 vents: ace E
All 5 R
ic
ed Part
in *Comb
nce
ttenda
tator A
/Spec ipation
*
Race Series Individual E v e n t S p o n so r s h i p O p p o r t u n i t i e s Hell Fire Fat Tire Mountain Bike Race Title Sponsor - $5,000
Water Warrior “Wai Kekoa” Beach Festival Title Sponsor - $5,000 • Amphibious Assault Stand Up Paddleboard Title Sponsor - $2,000
Heartbreak Ridge Off-Road Running Race Title Sponsor - $5,000
• Elite Open Stand Up Paddleboard Title Sponsor - $2,000
• Half Marathon Title Sponsor - $2,000
• Distance Race Title Sponsor - $1,500
• 10k Title Sponsor - $2,000
• Surf Expression Title Sponsor - $1,000
• 5k Title Sponsor - $1,500
• Open Swim Title Sponsor - $1,000
• 1k Kid’s Run Title Sponsor - $1,000
• Beach Run Title Sponsor - $1,000
Semper Triathlon & Devil Dog Duathlon Title Sponsor - $5,000
• Relay Race Title Sponsor - $1,000
• 500 Meter Swim Title Sponsor - $2,000
Tour de Camp Pendleton Cycling Race Title Sponsor - $5,000
• 30 Kilometer Bike Title Sponsor - $2,000
• Toujours Fidèle 100 Mile Title Sponsor - $2,500
• 5k Run Title Sponsor - $ 1,500
• Toujours Fidèle 75 Mile Title Sponsor - $1,500
• 1k Beach Run Title Sponsor - $1,000
• Toujours Fidèle 50 Mile Title Sponsor - $1,500 • Toujours Fidèle 25 Mile Title Sponsor - $1,000 • Toujours Fidèle 5.5 Mile Family Fun Ride Title Sponsor - $1,000 • Mateo Mountain Challenge Title Sponsor - $1,200
71
ire T t a e F r i ce F a R l l e He ik B n i ta ions M o u n1.6 Million Impress Advertising & Publicity Website Branding Media Advertising Print Inclusion Email Blast
On-Site Activation Display Space: 10’x10’ Tent Public Address: 4 Daily Signage On-site Three 12’x3’ Banners Event Map Branding
Hos p i t a l i t y Preferred Parking Passes
so r n o p S Title 000 $5, 00 t $19,0
a Valued
Heartbreak Ridge
Half Marathon Title Sponsor $2,000
10k Title Sponsor $2,000
5k Title Sponsor - $1,500
Kid’s Run Title Sponsor $1,000
ADVERTISING & PUBLICITY Event Naming Rights Website Branding Print Inclusion Email Blast
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address: 3 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address: 3 Daily Signage On-site: Two 12’x3’ Banners, Event Map Branding
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address: 2 Daily Signage On-site: Two 12’x3’ Banners, Event Map Branding
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address: 2 Daily Signage On-site: Two 12’x3’ Banners, Event Map Branding
HOSPITALITY Parking Passes
HOSPITALITY Parking Passes
HOSPITALITY Parking Passes
HOSPITALITY Parking Passes
570,000 Impressions $2,000
570,000 Impressions $2,000
570,000 Impressions $1,500
570,000 Impressions $1,000
Valued at $8,000
Valued at $7,000
Valued at $7,000
Valued at $7,000
73
S e m p e r T r i a t h l o n & D e v i l Do g D u a t h l o n Semper Triathlon & Devil Dog Duathlon Title Sponsor $5,000 ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast Branding on Collateral Materials
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 4 Daily Signage On-site: Three 12’x3’ Banners, Event Map Branding
HOSPITALITY Parking Passes
1,670,000 Impressions $5,000 Valued at $15,000
500 Meter Swim Title Sponsor $2,000
30 Kilometer Bike Title Sponsor $2,000
5k Run Title Sponsor $1,500
2K Beach Run Title Sponsor $1,000
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast Branding on Collateral Materials
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 3 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 3 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 2 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 2 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding
HOSPITALITY Parking Passes
HOSPITALITY Parking Passes
HOSPITALITY Parking Passes
HOSPITALITY Parking Passes
570,000 Impressions $2,000
570,000 Impressions $2,000
570,000 Impressions $1,500
570,000 Impressions $1,000
Valued at $8,000
Valued at $8,000
Valued at $7,000
Valued at $7,000
Water Warrior “Wai Kekoa” Beach Festival Water Warrior “Wai Kekoa” Beach Festival Title Sponsor $5,000 ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast Branding on Collateral Materials
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 4 Daily Signage On-site: Three 12’x3’ Banners Event Map Branding
HOSPITALITY Parking Passes
1,670,000 Impressions $5,000 Valued at $15,000
Amphibious Assault Stand Up Paddleboard Title Sponsor $2,000
Elite Open Stand Up Paddleboard Title Sponsor $2,000
Distance Race Title Sponsor $1,500
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 3 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding
ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 3 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding
ON-SITE ACTIVATION Display Space: 10’x10’ tent Public Address Message: 2 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding
HOSPITALITY Parking Passes
HOSPITALITY Parking Passes
HOSPITALITY Parking Passes
570,000 Impressions $2,000
570,000 Impressions $2,000
570,000 Impressions $1,500
Valued at $8,000
Valued at $8,000
Valued at $7,000
75
To u r d e C a m p P e n d l e t o n Toujours Fidèle 100 Mile Title Sponsor $2,500
Toujours Fidèle 50 Mile Title Sponsor $1,500
Toujours Fidèle 5.5 Mile Family Fun Ride Title Sponsor $1,000
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 3 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding HOSPITALITY Parking Passes
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 2 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding HOSPITALITY Parking Passes
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast ON-SITE ACTIVATION Display Space: 10’x10’ Tent, Public Address: 2 Daily Signage On-site: Two 12’x3’ Banners Branding on Event Map HOSPITALITY Parking Passes
570,000 Impressions
570,000 Impressions
570,000 Impressions
$2,000 Valued at $8,000
$1,500 Valued at $7,000
$1,000 Valued at $7,000
Toujours Fidèle 75 Mile Title Sponsor $1,500
Toujours Fidèle 25 Mile Title Sponsor $1,000
Mateo Mountain Challenge Title Sponsor $1,200
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 2 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding HOSPITALITY Parking Passes
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 2 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding HOSPITALITY Parking Passes
570,000 Impressions
570,000 Impressions
ADVERTISING & PUBLICITY Event Naming Rights Website Exposure Print Inclusion Email Blast ON-SITE ACTIVATION Display Space: 10’x10’ Tent Public Address Message: 2 Daily Signage On-site: Two 12’x3’ Banners Event Map Branding HOSPITALITY Parking Passes
$1,500 Valued at $7,000
$1,000 Valued at $7,000
570,000 Impressions $1,500 Valued at $7,000
Limited Opportunities Available
Leverage the power of the Hard Corps Race Series® Contact Us Today! Don’t wait. Opportunities won’t last
Karen Meeks D i n o R i c h a r d so n T a mm y D i a z
Accounts Executive (760) 763-7994 |
[email protected]
General Sales Manager (760) 763-0680 |
[email protected]
Program Coordinator (760) 725-3633 |
[email protected]
Inquire about W orld Famous Mud Run® and other Advertising and Sponsorship Opportunities. Visit: MilitaryROI.com
Marine Corps Community Services (MCCS) Marketing Division Bldg 1100, Marine Corps Base, Camp Pendleton, CA 92055
77
NS O I S S E R P M I 00 0 , 8 7 1 , 1 R O S 00 N 0 , O 5 P 5 S 0 , E 1 L T I T 20,000 R O S N O P S 1,0 STAGE R O S N O P S T N E 00 M 0 N , I 0 A 8 T 9 R E T N E R O S N O P S 00 S 0 K , 5 R 8 O 9 W E R I F R O S N O P 00 S 0 , E 0 R 5 A 9 C N U S s e R e O d S n N e t O t P A S G 00 N 0 I , T 0 R 4 O P P U S R O T I B I H X E BEACH 79
Reach 40k+ Marines & Family Members
1,178,000 Impressions
Military Appreciation Event
Advertisement Reach
Social Media
Marketing Experience
Web Interaction
Event Promotions
BUILD BUSINESS, RELATIONSHIPS & LOYALTY | CONSUMER ENGAGEMENT | PRODUCT TESTING SAMPLING & SIGNAGE | MOBILE MARKETING | PRINT MEDIA | B2C MARKET RESEARCH
Title Sponsor
1,178,000 Impressions Advertising & Publicity
Event Name Branded with Sponsor Identity Website Branding with Link Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials Social Media Inclusion
On-Site Activation
Display Space 20’x20’ Footprint Tables and Chairs Public Address Mentions: 10 Daily Signage On-site: Up to 8 (3’x12’) Sponsor Provided Banners Sponsorship Inclusion in Branded Event Banners Product Category Exclusivity
Hospitality
Preferred Parking: 20 Vehicles
Investment: $52,000 {Value: $77,984}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
81
Stage Sponsor 1,055,000 Impressions
Advertising & Publicity
Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials Social Media Inclusion
On-Site Activation
Stage Branding Display Space 10’x10’ Tent Tables and Chairs Public Address Mentions: 5 Daily Signage On-site: Up to 5 (3’x12’) Sponsor Provided Banners Event Map Branding
Hospitality
Preferred Parking: 5 Vehicles
Investment: $47,000 {Value: $69,569}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
Fireworks Sponsor 985,000 Impressions
Advertising & Publicity
Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials Social Media Inclusion
On-Site Activation
Branding Association with Fireworks Display Display Space 10’x10’ Tent Tables and Chairs Public Address Mentions: 5 Daily Signage On-site: Up to 5 (3’x12’) Sponsor Provided Banners Event Map Branding
Hospitality
Preferred Parking: 5 Vehicles
Investment: $29,000 {Value: $43,844}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
83
Sun Care Sponsor 985,000 Impressions
Advertising & Publicity
Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials Social Media Inclusion
On-Site Activation
Display Space: Customized Product Placement and Signage Public Address Mentions: 5 Daily Signage On-site: Up to 5 (3’x12’) Sponsor Provided Banners Event Map Branding
Hospitality
Preferred Parking: 5 Vehicles
Investment: $29,000 {Value: $42,619}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
Entertainment Sponsor 1,015,000 Impressions
Advertising & Publicity
Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials Social Media Inclusion
On-Site Activation
Display Space 10’x10’ Tent Tables and Chairs Public Address Mentions: 5 Daily Signage On-site: Up to 5 (3’x12’) Sponsor Provided Banners Event Map Branding Branding Association with Entertainment Features
Hospitality
Preferred Parking: 5 Vehicles
Investment: $27,000 {Value: $40,939}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
85
Supporting Sponsor 950,000 Impressions
Advertising & Publicity
Website Exposure Media Advertising Print Inclusion Direct Mail Branding on Collateral Materials
On-Site Activation
Display Space 10’x10’ Tent Tables and Chairs Public Address Mentions: 5 Daily Signage On-site: Up to 10 (3’x12’) Sponsor Provided Banners
Hospitality
Preferred Parking: 5 Vehicles
Investment: $23,000 {Value: $35,819}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
Beach Exhibitor 40,000+ Attendees
Exhibitor Benefits
Interaction with Event Attendees Mobile Marketing Product Sampling Lead Generation Key Location Display Space
On-Site Activation
Display Space: 1 (10’x10’) Tent Two Tables Two Chairs
Investment: $3,000 {Value: $5,200}
Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
87
Show Your Patriotism Military Appreciation Event 1,178,000 Impressions
Military members and their families enjoy an explosive fireworks show, live bands, a video tribute, sun, surf, patriotism, Esprit de Corps and sponsor interaction all in one day at the 4th of July Beach Bash! Your engagement in Military Marketing programming Don’t wait, Sponsorship Opportunities are Selling Fast! Marine Corps Community Services Karen Meeks
Accounts Executive (760) 763-7994 |
[email protected]
Dino Richardson
General Sales Manager (760) 763-0680 |
[email protected]
Tammy Diaz
Program Coordinator (760) 725-3633 |
[email protected]
mccsCP.com/beachbash.com
Marketing Division | Bldg. 1100, Camp Pendleton, CA 92055 | MilitaryROI.com Your Sponsorship Supports the Quality of Life for Your Marines, Sailors and Their Families. Thank you.
2nd Annual
MARINE CORPS COMMUNITY SERVICES
2nd Annual Holiday Tree Lighting Celebration Hos t e d b y : M CC S C a m p P e n d l e t o n M a r i n e Co r p s E x c h a n g e
An all around great experience for friends and family to kick-off the Winter Holiday Season 50 Foot Tree Lighting
(Facebook promotion : A lucky Military child is selected to bring the holiday tree to life)
Over 5,000 lights and 300 ornaments Military Family Appreciation Day Vendor Village Prize Giveaways and Product Sampling Holiday Tree Lighting Show! Holiday Carolers! And…Santa!
Wintery FUN and EXCITEMENT for the whole family Be part of the experience
r 22, 2014 Saturday, Novembe 5:00pm - 8:00pm Pacific Views MCX alifornia Camp Pendleton C ce: 5,000 Estimated Attendan mily Members arines and their Fa
M
Promotional Campaign Begins November 1
DEMOGRAPHICS
arines Reach over 5,000 M and their Family Members pressions
Nearly 2,000,000 Im
Advertisement Reach Social Media
Web Interaction
Event Promotions
Marketing Experience Build Business Relationships & Brand Loyalty | Consumer Engagement | Product Testing | Sampling | Branded Signage | Mobile Marketing | Print Media | B2C Marketing Research 91
PRESENTING SPONSOR BENEFITS 2,000,000 Impressions ADVERTISING & PUBLICITY Website exposure in event promotions as Presenting Sponsor Logo inclusion in large electronic marquee promotions as Presenting Sponsor Sales and events webpage listing Presenting Sponsor branding opportunity in MCCS Calendar advertisement
ON-SITE ACTIVATION
Presenting Sponsor branding on exterior wall of Pacific Views MCX One 10’x20’ display space with tent, table and chairs Ten public address mentions during event as Presenting Sponsor Branding on two 6’x6’ banners as Presenting Sponsor Presenting Sponsor branding on event map
Presenting Sponsor branding opportunity in Monthly MCCS Newsletter advertisement Holiday webpage listing as Presenting Sponsor Branding on event fliers as Presenting Sponsor Presenting Sponsor inclusion in three event related 6’ h x 3’ w standees Branding on three 3’ h x 12’ w banners as Presenting Sponsor Presenting Sponsor inclusion in theater on-screen advertising event promotional campaign Presenting Sponsor branding on 150 promotional posters Logo inclusion in pre-event publicity as Presenting Sponsor Opportunity for in-store promotional presence at multiple locations Three-week promotional window prior to event Social Media Inclusion
PRESENTING SPONSOR INVESTMENT $20,000
SUPPORTING SPONSOR BENEFITS 1,000,000 impressions ADVERTISING & PUBLICITY
ON-SITE ACTIVATION
Website exposure in event promotions
One 10’x10’ display space with tent, table and chairs
Sales and event webpage listing
Five public address mentions during event
Branding opportunity in MCCS Calendar advertisement Holiday webpage inclusion
Branding on two 6’x6’ banners Branding on event map
Branding on event fliers Logo inclusion in three event related 6’ h x 3’ w standees Branding on three 3’ h x 12’ w banners Logo inclusion in theater on-screen advertising event promotional campaign Branding on 150 promotional posters Branding inclusion in pre-event publicity
SUPPORTING SPONSOR INVESTMENT $10,000 93
ON-SITE ACTIVATION One 10’x10’ display space with tent, table and chairs One public address mention during event
EXHIBITOR INVESTMENT $1,000 CASH INVESTMENT OR $1,500 VALUE IN-KIND FOOD SAMPLING
Kick-Off the Holiday Season with Marine Corps Community Services Marine Corps Base, Camp Pendleton.
ENGAGE YOUR MILITARY MARKET Contact Us Today! Over 2,000,000 Impressions are waiting for you!
Karen Meeks, Accounts Executive
[email protected] (760) 763-7994 Dino Richardson, General Sales Manager
[email protected] (760) 763-0680 Tammy Diaz, Program Coordinator
[email protected] (760) 576-9827
MilitaryROI.com 95
Camp Pendleton is located within the largest military market in the nation Target America’s most desirable and elite consumer base A Brand loyal demographic with higher than average rates of disposable income Invest in your brand identity through advertising and special events Tap into high frequency, highly trafficked on base facilities to customize and brand your awareness programs. You’re opportunities are endless.
220 MILLION IMPRESSIONS ARE WAITING FOR YOU! ENGAGE YOUR MILITARY MARKET C O N TAC T U S TO DAY
CONTACT
KAREN MEEKS, ACCOUNTS EXECUTIVE
[email protected] (760) 763-7944 DINO RICHARDSON, GENERAL SALES MANAGER
[email protected] (760) 763-0680 TAMMY DIAZ, PROGRAM COORDINATOR
[email protected] (760) 725-3633
MARINE CORPS COMMUNITY SERVICES MARINE CORPS BASE, CAMP PENDLETON
MILITARYROI.COM
