Mohamed Mustafa El-Gohary Social media account Executive Cellular: 050 627 1409 Email:
[email protected] Marital status: Single Nationality: Egyptian
Summary: I am a certified CIM (charter institute of marketing. I am a person who is passionate about what I do and I enjoy brainstorming with my team and bouncing ideas off each other. I have invested a lot in selfdevelopment courses and gained from working in teams and market research. I enjoy interpersonal qualities; creativity, proactively and leadership. My computer and language skills are keys in my success. Education: Professional Certificate in marketing Jan 2013 – Sep 2014 1. The chartered Institute of Marketing/AUC UK (CIM) This qualification is for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career. Achievement: I passed all subjects. CIM consist of four subjects: Marketing Essentials: This subject talks about the essentials of marketing aspects, the seven Ps and how they adapt to your company to satisfy your customers. The revolution of marketing orientation and how to use the segment, target and position to target your customers Assessing Marketing Environment: The objective of this subject is to be able to assess the surrounding environment of the firm and how to create the SWOT and PESTLE analysis. Marketing Research: This subject was an assignment. I did the full assignment about NOKIA and how the communication on the move can affect customers and competitors. The research has been built with full methodologies Primary and secondary research and by using the suitable methods related to the sub-objective Stakeholders: This subject has an objective that is about how to relate with anyone who can affect or be affected by an organization Reference: My membership number: 14698981 http://www.cim.co.uk/
2. Bachelor degree Major: Business Administration Alum: 2011 Mansoura University
Professional Experience: 1.
Market Research analyst at Light Link
Aug, 2014 to Jan, 2015
Achievements: 1. 2. 3. 4. 5.
The primary research was done using the most effective methodologies which is the in-depth method. A comprehensive list of competitors form Light Link was compiled. This has helped in reaching definitive results and exceeded the expectations of the client’s decision makers. A phone survey was done with a group of questions designed to analyze the companies based on their market share, size and strength. Mystery shopping was also utilized to verify date collected as the advertising industry enjoys fierce competition. A market research was conducted to study the reaction of the competitors’ clients towards the new product.
Responsibilities: This project was to identify the possibilities of entering the Egyptian market and the probability of sales and whether or not the product appeals to the Egyptian customers. Designed the market qualitative survey based on the project’s objective. Constant research on the ASIA property market Compiled a list of all the companies in this industry by using secondary data. Recognising trends and new developments in the Billboard market Initiated contact with prospects.
2. Social media account Executive At Business development firm Jan 2012 to Aug, 2014
Achievement:
We were able to reach the max number possible in short time especially with the beginning of the social media trend. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. Customer retention and satisfaction peaked upon using the service which enforced a sense of value and speed at which target customers receive the intended message. Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics. Responsible for developing content across owned and earned social channels. This could include blog posts, tweets, status updates, photos and videos. Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives Strategic planning and processes for brand management and creative development, including research tools and evaluation of results. Create, curate, and manage all published content (images, video and written).
Responsibility:
Create daily content for multiple social media platforms across different industry verticals Measure and optimize content based on analytics Develop social media program initiatives to improve community size and engagement Communicate on a daily basis with clients to maintain awareness of updates and offerings Find and implement new social strategies, tools and tactics as they develop Design, create and manage promotions and Social ad campaigns. Monitor trends in Social Media tools, applications, channels, design and strategy. Knowledge of Digital Marketing current best practices and understanding of Digital production processes Knowledge of social media legal guidelines, including, but not limited to WOMMA and “pay-per-post”
1. Language: General English American University in Cairo Arabic: Native language
Level: Accomplished Learner
3. Soft skills: Subjects: The following courses at HARVEST Training and Educational Center
Marketing analysis & competitor assessment. Negotiation skills. Marketing and Sales Creative Thinking. Advanced presentation skills. Interpersonal Communication skills. Team building skills. Dealing difficult people. Problem solving and decision making. Office management.
4. Computer skills: International Computer Driving License (ICDL) UNESCO This course consist of seven subjects Computer Essentials Microsoft Office Word Microsoft Office Power point Microsoft Office access Microsoft Office Excel Microsoft Office Outlook Information and Technology Achievement: I have got this course with grade 95% **All recommendations are available for request
