1|SEO Fundamental – www.excelptp.com
SEO Fundamental iTP: Corporate SEO / SME Course Contents HTML Overview
Overview of HTML / CSS
SEO / SME overview
Introduction:
What is SEO (Search Engine Optimization)?
What is SEM (Search Engine Marketing)?
Search engine (Google, Yahoo, Bing, Alta Vista)
How search engine spider works.
Understanding Google Page Rank
Research:
Keywords research
Brainstorming
Keyword search volume
Analyse competition
What keywords to target
Importance of keywords on pages
Competitor keywords research
Planning:
Creating a SEO campaign
Steps required
Measuring the results
Search Engine Optimization Tools:
Google Analytics
2|SEO Fundamental – www.excelptp.com
Google Webmaster tools
Search Engine Optimization Problems:
Dynamic & database-driven sites
Flash, Images, Frames, iframes, JavaScript, & AJAX
On-site Search Engine Optimization:
What is on-site SEO?
Title tags
Meta keywords
Meta description
Other meta tags
HTML tags and their importance
Page contents
Image Alt tags
Image file names
Internal links
Anchor text
Sitemaps
Domain names
URLs
Copy-writing for web
Google guidelines
Site navigation
XML sitemap
HTML sitemap
Search Robots and Robots.txt
Off-site Search Engine Optimization:
Getting listed
Link building
External anchor text
Effect of link popularity on Google PR
Link building techniques
Google Base and product search
Getting listed on Maps
Google Places
Yahoo Local
What are web directories?
Best techniques to get listed on directories
3|SEO Fundamental – www.excelptp.com
Search engine submission
Importance of blogs
Social media site
News site
Networking sites
Conversion rate
Social Media Strategies
Case Study:
Take a website and implement all techniques from the SEO course to see the results.
Live project Work with Developer
Expert Guidelines:
Tips for SEO / SME
New Tricks and other Discussion over SEO
Revise all points and certification
**** Excel PTP, Megha Complex, 2nd Floor, Nr. BOB Bank, Nr. Sardar Patel Bawala Cross Road, Naranpura, Ahmedabad – 380013, PH: 079-26400298, Email:
[email protected], www.excelptp.com
