Product Box What product do your customers, users and stakeholders want? ● Use “Product Box” to fnd out from them what are the most important features and benefts of your product. Design Elements
(adapted from “Innovation Games” by Luke Hohmann p.71) ● ● ● ● ● ● ● ● ● ●
Name of manufacturer/vendor Name of product Data sheet with facts and numbers Colourful characters or symbols Slogans or “hooks” Special offers to up-sell Free stuff Related products Feature comparisons Legal restrictions / notices
Transforming People, Process and Culture
