6
34.5% of Indonesia citizens are youth
49.7%
of Indonesia citizens are female
33% of Indonesia citizens are connected to the internet
A generation of
TRENDSETTER to whom other generations are looking at
NOW 2010
LATER
Women: 49.7%
2030
75 +
75 +
70 - 74
70 - 74
65 - 69
65 - 69
60 - 64
60 - 64
55 - 59
55 - 59
50 - 54
50 - 54
45 - 49
Youth: 34.5%
40 - 44
40 - 44 35 - 39
30 - 34
30 - 34
25 - 29
25 - 29
20 - 24
20 - 24
15 - 19
15 - 19
10 - 14
10 - 14
05 - 09
05 - 09
00 - 04
00 - 04
Total: 237 mio
Female
Total: 296 mio
Male
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
8
28.5%
45 - 49
35 - 39
17.5%
Female
Male
233
236
239
242
252
256
260
263
267
142 122 105 91
43
52
63
8
14
24
2010
2011
2012
75
32 2013
78 43
2014
Indonesia Citizen
Internet Users (mio)
Expon. (Internet Users (mio))
Linear (Netizen (mio))
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
50
2015P
58
2016P Netizen (mio)
67
2017P
78
2018P
Source: http://www.techinasia.com/line-registered-users-indonesia-30-million/
Source: http://www.huffingtonpost.com/christine-henseler/a-bubble-generation-the-millenials_b_5691564.html
B2C Ecommerce Sales Growth Worldwide by Region and Country, 2011 - 2017 2011
2012
2013
2014
2015
2016
2017
Worldwide
23.30%
21.70%
17.10%
18.30%
14.50%
12.40%
11.00%
Asia Pacific
37.20%
32.80%
23.10%
29.00%
20.90%
16.70%
14.20%
Indonesia
104.50%
85%
71.30%
45.10%
37.20%
26%
22%
China
103.70%
94.10%
65%
51.20%
30.60%
22.60%
28.30%
India
47.20%
39.70%
34.60%
27.10%
23.70%
18.20%
16.60%
South Korea 17.60%
6%
6.90%
9.30%
8.30%
8.20%
7.30%
Australia
11.00%
10.50%
6.00%
5.70%
5.10%
5%
4.20%
Japan
27.10%
13.20%
-7.20%
7.10%
6.70%
5.60%
5%
Source: http://www.emarketer.com/Article/B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004
Youth: 12,652 Women: 9,823 Netizen: 3,642
17
Youth
Women
Values: Naïve and Idealist
Values: Multiple-roles
Desires: To be Established and Powerful
Desires: To be Fruitful and Loveable
Desires: To be Productive and Limitless
Anxieties: Being Unsuccessful
Anxieties: Being ‘Alone’
Anxieties: To be Left Behind
1. 2. 3.
To be Faster, Better and Easier To be more Androgynous To work Smarter than Harder
Netizen Values: Open-minded
They don’t like to be ordered, they would prefer to own a relaxed type of business
“I don’t like to be ordered around just to make some money.. When people are busy finding a job, i just make one of my own, I can be working on it in a more relaxed manner. Like right now, i have my own Bantam farm.” (Youth)
They wants better condition
“I really like traveling. On the internet, I can do internet banking and also book airline tickets online, so I don’t have to bother with calling a travel agent. It’s all just a matter of clicks, faster and way more practical..” (Netizen)
They wants everything runs so fast!
“I realized that many people have sacrificed in order for me to have my own business. That’s why I think we have to really take steps to make it better and better. I have worked in a conventional job once and i saw my supervisor who worked for 20 years and still stayed at the same position. I don’t want to be like that! I want to see real results in the next 15 years, I work really hard now for my life to get better” (Women)
“Actually my parents didn’t allow me to do my own business. That made me just a bit rebellious. But in the end, I am very proud of what I have achieved.” (Youth)
Multi-roles
“I stay connected with my workers via Facebook, Twitter or follow their BBM status.. You might think it is trivial but actually it is very effective. Most male and female nowadays want to get attention in the social media… ” (Netizen)
“So far, in caring and educating children, my husband and I have shared the responsibility. I can’t handle it myself, I don’t have that much patience with feeding, showering.. Sometimes my husband bathes my child himself.” (Women)
“If I can make a query via social media, why should I go to the bank?!” (Youth)
“I quit my job and built a rental house, I’m sure that this business will be profitable, no matter what. We just act as a foreman and monitor the business..” (Women)
“Internet sure is making my life easier. Say I don’t want to go to mall. What I need can all be found on the internet. Transfer the money and it’ll be at your doorstep the next day. Can be sooner as well if you asked.” (Netizen).
Why complicate things, when you can make them easier
Spending Allocation (%)
Spending Allocation – by Gender (%)
Base: All Youth Respondents (n=12,652)
Base: All Married Youth Respondents
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
Daily Needs Spending (%)
Lifestyle Spending (%)
Investment (%)
Base: All Youth Respondents (n=12,652) Base: All Youth Respondents (n=12,652) Base: All Youth Respondents (n=12,652)
Food & Beverages
65.0
Monthly Bill
41.5
Transportation
Communication Cost
33.1
28.1
Fashion
Social
Gadget
17.2
Sport
Health Cost
14.6
Hang Out
10.0
31.4
Recreation
Credit Card Bills
Internet Cost
52.6
Book
59.9
Savings
37.3
22.0
Insurance
20.1
Jewellery
0.5
Education
0.3
Land
0.2
Gold
0.1
17.3
14.1
1.1
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
23
None
6.3
How big is the portion of Indonesian Women who care about investment?
Only 1 out of 2 Indonesian Women care about investment
Spending Allocation (%)
Spending Habit – Marital Status (%)
Base: All Women Respondents (n=9,823)
Base: All Women Respondents
8.1
10.8
28.6
24.5
63.4
64.6
Single (n=3,553)
Married (n=6,270)
9.8
26.0 Daily needs 64.2
Lifestyle Investment
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
Spending Habit – Bandung (%) Base: All Respondents 6.7
34.0 26.9
14.0 10.6
36.8
14.4
15.4
14.6
12.5
10.7
6.4
1.7
9.5 5.9 12.3
66.4
Fashion
Gadget
Hang out
Recreation
Social
Sports
1.2
Others
BANDUNG (n=459)
Daily needs Investment
26
Lifestyle
Daily Food & Beverages Transportation Communication Cost Internet Cost Health Cost Monthly Bill Monthly Installment Others
Daily Needs (%)
Lifestyle (%)
Investment (%)
Base: All Women Respondents (n=9,823) Base: All Women Respondents (n=9,823)
Food & Beverages
65.9
Monthly Bill
45.4
Transportation
32.7
Communication Cost Monthly Investment
Health Cost
Internet Cost
27.7
18.9
15.3
8.2
Fashion
51.6
Social
38.8
Base: All Women Respondents (n=9,823)
None
55.4
Saving
41.1
Recreation
21.5
Insurance
Gadget
18.0
Jewellery
0.5
Education
0.3
Land
0.2
Gold
0.2
Sport
15.8
Hang Out
Book
12.3
1.2
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
27
7.7
Spending Allocation (%)
Spending Allocation – by Gender (%)
Base: All Netizen Respondents (n=3,642)
Base: All Respondents
9.8
10.1
27.2
27.4
63.0
62.5
Male (n=1,926)
Female (n=1,716)
9.9
27.3
Daily needs Lifestyle 62.8
Investment
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
Daily Needs (%)
Lifestyle (%)
Investment (%)
Base: All Netizen Respondents (n=3,642) Base: All Netizen Respondents (n=3,642)
Internet Cost
68.0
Food & Beverages
65.8
Monthly Bill
44.8
Transportation Communication Cost Monthly Installment
Health Cost
36.4
32.0
20.0
14.4
Fashion
51.6
Social
32.9
Recreation
Gadget
Sport
Books
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
29
46.5
Saving
39.1
Insurance
24.1
Jewellery
0.5
Land
0.4
Education
0.3
Gold
0.3
16.3
1.0
None
24.6
19.0
Hang Out
Base: All Netizen Respondents (n=3,642)
9.1
Youth (%)
Women (%)
Netizens (%)
Base: All Youth Respondents (n=12,652) Base: All Women Respondents (n=9,823)
Gold
33.6
Property
13.4
Savings
Unit Link
5.3
1.2
Gold
39.4
Property
14.8
Base: All Netizen Respondents (n=3,642)
Gold
Property
0.9
Business
0.3
16.5
Savings Savings
Unit Link Unit Link
Stock
2.6
1.5 1.1
0.8
Business Business
5.2
5.0
Stock Stock
34.3
0.2
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
0.4
Do You Manage Your Spouse’s Income ? (%)
Reason to Manage Spouse’s Income (%)
Base: All Women Respondents (n=9,823)
Base: All Women Respondents who Answer Yes (n=6,434)
My husband let me do it
13.5
To make it controlable
21.2
Yes No
12.9
To manage my family spending Don’t know the specific reason It's my responsibility as a wife To be allocated for my daily needs
10.1 8.1 7.8 7.5
To save some money
4.8
I understand household matters better
4.5
78.8
That's our agreement
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
2.7
I plan it better
2.0
I understand it better
2.0
Managing Spouse Income – by City (%) 12.2
17.7
Base: All Respondents 10.5 24.9
87.8
82.3
75.1
MEDAN (n=589)
PADANG (n=591)
36.4
63.6
ACEH (n=704)
PEKANBARU (n=664)
89.5
83.9
YOGYAKARTA (n=527)
13.4
77.1
84.5
BANDUNG (n=582)
24.4
18.2
75.6
81.8
SEMARANG (n=587)
SOLO (n=577)
No
30.2
24.5
25.0
28.7
69.8
75.5
75.0
71.3
DENPASAR (n=598)
PONTIANAK (n=581)
BANJARMASIN (n=752)
BALIKPAPAN (n=659)
86.6
SURABAYA (n=837)
15.5
PALEMBANG JABODETABEK (n=630) (n=1813)
Yes
16.1
22.9
14.5
85.5
MANADO (n=533)
22.1
77.9
MAKASSAR (n=639)
33.7
66.3
JAYAPURA (n=789)
Husband’s Decision Strong Influence from others
Husband
Husband’s Decision Spouse’s Influence Only
Insurance Vehicles Investment Electronic House Vacation Furniture Restaurant/Cafe School
Kids plaything Household Kitchenware
Wife
Wife’s Decision Spouse’s Influence Only
Savings Medicine Food & Beverages Kids outfit
Home cleaner Cosmetics Personal clothing
Self/Spouse Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
Wife’s Decision Strong Influence from others Families/relatives/friends
Participated Community (%)
Community Involvement (%)
Base: Youth in Community (n=2,385)
Base: All Youth (n=12,652)
Religious
26.8
Arisan
22.1
Hobby
17.7
Social
10.7
PKK
10.1
Online
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
34
7.2
Sport
4.3
Professionals
4.2
Participated Community (%)
Community Involvement (%)
Base: Women in Community (n=2,312)
Base: All Women (n=9,823)
Arisan
36.1
Religion
32.9
PKK
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
35
21.5
Hoby
8.1
Social
7.7
Professionals
3.4
Online
3.2
Participated Community (%)
Community Involvement (%)
Base: Netizen in Community (n=800)
Base: All Netizen (n=3,642)
Religion
26.1
Hobby
20.8
Arisan
20.8
Social
12
PKK Online
4.9
Professional
4.6
Sports College/University Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
36
8.6
4.1 4
#1
Celebrate Achievement, Share Results
#2
Empowerment, especially for Women
#3
Identify Leaders and Leverage Them
What is the most popular media among Youth?
Television, but soon will be replaced by Internet
Accessed Sources of Information (%) Base: All Youth Respondents (n=12,652)
87.9
TV
65.9 65.1
Internet
23.1 40.4
Newspaper
Radio
Magazine
Tabloid
8.9
accessed accessed the most
9.7 0.8
6.1 0.6 4.6 0.4
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
39
Accessed Sources of Information (%) – by Age (%) Base: All Youth Respondents (n=12,652)
TV
Internet
Newspaper
Radio
Tabloid
BBM 90.2
87.9
87.3
86.1
Magazine
76.8 69.9 60.0 54.5 45
44
39 32
11
10
6 4.9
0.2 15-19 y.o (n=2,447)
6 4.2
10
9
7 4.9
0.2
5 4.6
0.2
20-24 y.o (n=4,010)
25-29 y.o (n=3,200)
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
40
0.2 30-34 y.o (n=2,995)
Accessed Sources of Information (%) Base: All Women Respondents (n=9,823)
90.0
TV
74.0 54.1
Internet
16.6 36.8
Newspaper
7.1
accessed accessed the most
Radio
Magazine
Tabloid
10.4 0.8 7.7 0.8 6.4 0.5
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
41
Accessed Sources of Information – by Age (%) Base: All Respondents (n=3,642)
TV
Newspaper
Radio
Magazine
92.7
91.7
88.8
87.7
87.4
Internet
Tabloid 92.8
90.7
76.2 69.5 57.1 51.2 44.2 39 31
37
36
34
44 39 34.8 29.4
12
10 6.4
15-19 yo (n=1,330)
11
8
20-24 yo (n=1,862)
5.4
11 9
6.4
25-29 yo (n=1,630)
8 7 5.8 30-34 yo (n=1,544)
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
42
11
7 7.6
35-39 yo (n=1,408)
10
7 7.7
40-44 yo (n=1,162)
9 7 6.0
45-49 yo (n=887)
Accessed Sources of Information (%) Base: All Netizen Respondents (n=3,642)
100.0
Internet
49.7 89.6
TV
44.6 35.1
Newspaper
4.4 accessed
Radio
Magazine
Tabloid
accessed the most
9.3 0.5 7.3 0.4 5.2
0.2
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
43
Accessed Sources of Information – by Age (%) Base: All Netizen Respondents (n=3,642)
100.0
100.0
89.0
100.0
100.0
100.0 96.0
91.6
49
49
45
41
37
100.0
91.5
91.4
88.6
88.0
100.0
31 24 11
8
4.6
15-19 yo (n=800)
9 7
3.9
20-24 yo (n=948) Television
9 8 5.9 25-29 yo (n=615) Internet
9
6 4.5
30-34 yo (n=465) Newspaper
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
44
10
7 7.9
35-39 yo (n=366) Radio
Magazine
9 9 7.9
40-44 yo (n=214) Tabloid
10 8 5.6 45-49 yo (n=126)
Used Gadget for Internet Access (%) Base: All Netizen (n= 3,642)
82.8
82.6
83.0
All (n=3,642) Male (n=1,926) Female (n=1,716) 39.8
39.9
39.7
12.7
Smartphone
Laptop / Notebook
12.3
Tablet
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
45
13.1
12.9
14.7 10.9
Personal Computer
Activities in The Internet (%) Base: All Netizen (n= 3,642)
85.9 83.3
Male (n=1,926)
66.064.2 54.7 48.7
Female (n=1,716) 43.4 39.6
25.1 22.4
23.221.4 17.2 8.7
11.7 7.5 2.5 3.0
Social Media
Browsing
Check on News
Chatting
Read emails
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
46
Video's Buy Online Download / Upload
Online Games
Sell Online
Social Media Platform (%) Base: All Netizen Respondents (n= 3,642)
Total 15-19 y.o 20-24 y.o 25-29 y.o 30-34 y.o 35-39 y.o 40-44 y.o 45-49 y.o 50-55 y.o 55-59 y.o (n=3,642) (n=800) (n=948) (n=615) (n=465) (n=366) (n=214) (n=126) (n=66) (n=42)
Facebook
83.5
86.4
85.4
85.0
80.6
82.8
79.0
72.2
74.2
69.0
BBM Groups Twitter
50.3 26.0
44.3 36.6
53.8 32.7
55.3 23.6
50.5 17.6
48.1 12.6
52.8 19.6
47.6 13.5
47.0 9.1
31.0 11.9
Google+
25.3
27.1
26.7
22.3
23.4
25.1
27.1
23.0
22.7
28.6
Whatsapp
19.9
18.5
21.2
19.3
19.4
20.5
25.7
18.3
12.1
9.5
Line
9.6
13.0
12.2
8.3
8.6
3.3
6.1
8.7
4.5
2.4
Instagram
8.2
11.5
11.7
5.9
4.9
3.0
5.1
7.9
4.5
Kakao Path
5.5 4.9
7.3 8.0
6.4 7.0
4.2 4.1
5.4 2.4
3.6 1.6
3.7 2.3
7.1 1.6
3.0 1.5
What is the proportion of Netizen who shop online?
Only 1 out of 5 Indonesian Netizen shop online
Shopping Online or Not (%)
Online Purchases – by Product (%)
Base: All Respondents (n=3,642)
Base: All Respondents (n=752)
Cloth
57.2
Shoes
20%
31.9
Bag, Wallet
28.6
Watch Handphone/ Tablet Cinema Ticket
Yes
10.8 9.9 7.4
80%
Medicine
6.1
Airplane ticket
5.9
Cosmetic
5.2
Book
3.9
No
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
49
Cinema Tickets (%)
Handbags & Wallets (%)
Clothes (%)
Base: All buyers (n=125)
Base: All buyers (n=455)
Base: All buyers (n=998)
Interesting ads
24.8
Discount promotion Affordable price
20.0
Affordable price
22.0
Famous brands
19.8
Interesting ads
8.8
Avg. Expenditure : Rp. 47,561
16.7
Affordable price Famous brands
33.3
Interesting ads
88.9
Avg. Expenditure : Rp. 253,096
Avg. Expenditure : Rp. 343,084
Handphones/Tablets (%)
Watches (%)
Base: All buyers (n=174)
Base: All Buyers (n=168)
Affordable price Famous brands Discount
Affordable price
20.7 15.5
Avg. Expenditure : Rp. 2,063,817
22.0
Famous brands
18.5
Discount
18.5
13.2
Avg. Expenditure : Rp. 453,284
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
50
22.2
Footwear (%)
Book (%)
Cosmetics (%)
Base: All Respondents (n=532)
Base: All Respondents (n=65)
Base: All Respondents (n=78)
Famous brands
20.1
Recommendation
Affordable price
18.4
Famous brands
Discount
17.3
Discount
Avg. Expenditure : Rp. 279,582
Interesting ads
25.6
15.4
Affordable price
24.4
15.4
Discount
20.0
Avg. Expenditure : Rp. 455,147
Avg. Expenditure : Rp. 229,396
Medicine (%)
Plane Ticket (%)
Base: All Respondents (n=97)
Base: All Respondents (n=121)
Famous brands
2.1
Discount
27.3
Discount
2.1
Affordable price
25.6
Affordable price
2.1
Recommendation
Avg. Expenditure : Rp. 241,666
13.2
Avg. Expenditure : Rp. 1,279,096
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
51
19.2
Level of Trustworthiness (%)
Satisfaction Level (%)
Base: Respondents who shop at official website (n=274)
Base: Respondents who shop at website (n=274)
11.7
12.4
88.3
Trusted
87.6
Untrusted
Satisfied
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
52
Unsatisfied
Level of Trustworthiness (%)
Satisfaction Level (%)
Base: Respondents who shop at online store (n=417)
Base: Respondents who shop at online store (n=417)
14.6
14.1
85.4
Trusted
85.9
Satisfied
Untrusted
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
53
Unsatisfied
Level of Trustworthiness (%)
Satisfaction Level (%)
Base: Respondents who shop at online forum (n=274)
Base: Respondents who shop at online forum (n=274)
32.8 44.9 55.1 67.2
Trusted
Untrusted
Satisfied
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
54
Unsatisfied
Level of Trustworthiness (%)
Satisfaction Level (%)
Base: Respondents who shop at social media (n=234)
Base: Respondents who shop at social media(n=274)
15.4 27.8
72.2 84.6
Trusted
Untrusted
Satisfied
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
55
Unsatisfied
Level of Trustworthiness (%)
Satisfaction Level (%)
Base: Respondents who shop at
Base: Respondents who shop at blackberry messenger (n=404)
blackberry messenger (n=404)
12.6
34.9
65.1 87.4
Trusted
Untrusted
Satisfied
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
56
Unsatisfied
Level of Trustworthiness (%)
Satisfaction Level (%)
Base: Respondents who shop at blog (n=76)
Base: Respondents who shop at blog (n=76)
23.7
42.1
57.9 76.3
Trusted
Untrusted
Satisfied
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
57
Unsatisfied
Hobby – by Gender (%) Base: All Youth Respondents
Listening to music
Reading
Doing sports
Travelling
44.2 41.5 38.8
27.4 22.4 18.9
18.4 15.4 11.0
Total (n=12,652)
10.8
Male (n=6,286)
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
58
9.5
Female (n=6,366)
11.3
Hobby – by Marital Status (%) Base: All Youth Respondents
Listening Music
Reading
Cooking
Traveling
50.2
38.4 31.7 25.9
21.5 19.0 10.4
12.5
14.8
10.1
8.7 2.6
All (n=9,823)
Single (n=3,553)
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
59
Married (n=6,270)
Hobby – by Gender (%) Base: All Respondents
Listen to music
Reading
Doing sports
Travelling
48.0 44.5 41.4
29.9 25.9 20.6
20.2 14.1
15.8
14.2
14.0 9.4
All (n=3,642)
Male (n=1,926)
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
60
Female (n=1,716)
Top Ten Products Bought Within A Year (%) Base: All Youth Respondents (n=
1
Smartphone
22.7
6
Car
3.1
2
Headphone
21.3
7
Camera
2.8
3
Motorcycle
13.9
8
Sport Utility
1.1
4
Laptop
8.3
9
Cloth
0.7
5
Tablet
6.6
10 Shoes
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
61
0.4
INSTALLED PAY TV AT HOME? (%) Base: All Youth Respondents (n=12,652)
Reasons for Not Installing (%) Base: No Pay TV Subscribers (n=10,025)
High installment cost 20.8
21.9
Enough shows from current…
10.1
Not interested
9.6
Reasons for Installing (%) Base: All Pay TV Subscribers (n=2,627)
79.2
It is not important
Lots of channel
39.9
Clean
20.3
No
Yes
Lots of shows
12.6 3.8
Interesting shows
3.0
Foreign channel
Satisfy with current channel's shows
Source: MarkPlus Insight: Indonesia Consumer Survey 2014, 18 provinces, 21,283 respondents
65
6.0 4.3
Savings Accounts Youth Anxieties & Desires
Becoming rich and established
Needs & Expectations
•
Simple Requirements • High return • Customizable
Savings Accounts Women Anxieties & Desires
Becoming fruitful and productive in her multiple roles
Needs & Expectations
• • •
Multifunctional accounts No additional (admin) fees Creates compulsive savings
Savings Accounts
Netizen Anxieties & Desires
Get better, faster and easier Productive and limitless
Needs & Expectations
• •
Friendly Internet Banking Interface Additional features on internet banking (stocks transaction, etc) • Accessible Customer Care
