peking gsm electronic commerce

Course Syllabus Electronic Commerce (IMBA 02818271) Instructor: QIU, Lingyun Semester: 1st Semester, 2013-2014 Credit Ho...

0 downloads 170 Views 66KB Size
Course Syllabus Electronic Commerce (IMBA 02818271) Instructor: QIU, Lingyun Semester: 1st Semester, 2013-2014 Credit Hour:3 per week, 10 weeks Prerequisite:None

Program:IMBA Time: 19:00-21:50, Wednesday (starting from September 11, 2013) Credits:2 Location: Guanghua Old Builing 201

Contact Information: Qiu, Lingyun (Office: GH#2-357; Phone: 6275-7557; Email: [email protected]) Office Hours: By Appointment



Brief Course Description

This course is designed to familiarize students with current and emerging electronic commerce strategies and technologies. We will focus on the managerial topics, such as business strategies for e-commerce, typical e-commerce business models, online marketing tactics, and e-commerce project management. Meanwhile, we will also cover a few technical topics, including the network infrastructure of e-commerce, website interface design, and online security. In addition, we will survey leading e-commerce companies in China and analyze their competitive strategies. •

Course Objectives

Upon the completion of this course, students will acquire knowledge on: • Strategic implications of Internet on business management • Various e-commerce business models • Technological infrastructures of electronic commerce • Case analysis of leading e-commerce companies in China • Detailed course plan (Outline of Units) September11th: Introduction to Electronic Commerce September 18th: Internet and Strategy 1

September 25th: October 9th: October 16th: October 23th: October 30th: November 6st: November 13st: November 20th: November 27th:

B2C E-Commerce (1) National Day Holiday B2C E-Commerce (2) B2C E-Commerce (3) B2B E-Commerce Guest Speaker (TBD) Online Marketing (1) Online Marketing (2) Term Project Presentation

• Teaching Methods Lectures, case study, group project and discussion • Suggested Textbook “Electronic Business”, 9th Edition, Gary Schneider, China Machine Press, 2011. • References and readings Various consulting reports and magazine/journal articles. • 1. 2. 3. 4.

Rules students must follow Attend classes on time Active class participation Active involvement in group and term projects Submit assignments on time

• 1. 2. 3. 4.

Course Assessment Class participation: 20% Individual assignment: 20% Group presentation: 20% Term report: 40%

2