MEDIA KIT
RATE CARD
2017
Michal Cerveny
PEDAL MAGAZINE SKITRAX MAGAZINE BIKE TRADE CANADA CRACKERJACK ENTERPRISES
pedalmag.com rates/info inside
260 Spadina Ave., Ste. 200 Toronto, Ontario, Canada, M5T 2E4 416.977.2100 fx. 416.977.9200
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2
Michal Cerveny
HEAD OFFICE
PEDAL MAGAZINE T.O. BICYCLE SHOW BIKE TRADE CANADA USA IRONMAN SERIES CANADIAN IRONMAN SERIES
OST DA’S M CANA L ENTIA INFLU ZINE A G A GM N I L C ! CY 1989 SINCE
SPRING 2016
TRIBUTE TO
STEVE SMITH
A CANADIAN LEGEND
NATIONAL PARTNERSHIP Pedal’s exciting new national partnership with Cycling Canada and all Provincial Cycling Associations is gaining momentum and our goal in 2017 is to hit 10,000 members. With access to UCI-licenced riders (12,000) and non-UCI-licenced riders (30,000) across the country this innovative new alliance brings key stake holders together to create a stronger business foundation for the sport across Canada.
PART 2
Track Worlds Sandra Walter Leandre Bouchard Dropper Seatposts Show Me the Mon ey
BUYERS GUIDE
2016 Mount ain and BM X Bikes
Taking on the
MYTHICAL GASP w w w. p e d a
ÉSIE
Fashion 2016
HOT
lmag.com
RIDES Kona, Cu be, Specialize d
Registration Number Agreement Number 9874 Printed in Canada 40064311
RAPS
Tuft, Gagne , Veal, Singleton and Stieda
AIR CANADA & VIA RAIL Pedal is also entering its sixth year as a partner with Air Canada and their 17 Maple Leaf Lounges, 14 across Canada and 3 International, along with VIA Rail Panorama Lounges reaching a preferred demographic group.
FASHION HOT LOOKS
FOR COOL
CYCLING
Women in Cycling rview Heath Cockburn Inteounced Rio 2016 Teams Annembered Jocelyn Lovell Rem New Rage Bikepacking is the $4.95
w w w. p e d a
HOT RIDES
t Bianchi, Fel
RAPS
lmag.com
l, Tuft, Pendrett rne Stieda, Ha Fall 2016 9874 Registration Number40064311 Agreement Number Printed in Canada
RIO
OLYMPICS
■ 6,000 WEB VISITORS DAILY
DOUBLE BRO NZE FOR CANADA
TOUR DE FRAN
Froome Triu mphs
BC BIKE RACE
Epic Single trac
k
SPROCKIDS
Path of Suc cess $4.95 w w w. p e d a
lmag.com
Registration Number Agreement Number 9874 Printed in Canada 40064311
ADDED VALUE PARTNERSHIPS Many of Canada’s top cycling events and grassroots initiatives have chosen Pedal as their media partner. This added-value provides extensive exposure at major races and local recreational rides including road, mountain biking, track and BMX events across the country.
■ 150,000+ READERS PER ISSUE
CE Fatbiking CX Preview MTB Worlds BC Superweek Junior Track Wor Road & MTB Nati lds onals HOT
RIDES Trek Boone 7 Dis TCR Advanc c, Giant ed Pro 0 Pendrel, Tuft RAPS , Stieda, HarVeal, nett
■ 15,000+ APPS DOWNLOADED ■ 6,500 TWITTER FOLLOWERS ■ 2,500 FACEBOOK FOLLOWERS ■ U.S. IRONMAN SERIES OFFICIAL PROGRAM ■ CANADIAN IRONMAN SERIES OFFICIAL PROGRAM ■ FLIP PAGE AVAILABLE FOR ALL PUBLICATIONS ■ ISSUU, PRESS READER AND MORE OUTLETS COMING
Guy Swarbrick
$5.95
QUEBEC FEDERATION NEWSLETTER We’re excited once again to present our Official Newsletter in French for the Fédération Québécoise des Sports Cyclistes (FQSC) targeted to the province’s 5,000 UCI-licenced members.
ANNUAL 2016
Part 1
BUYERS GUIDE
NAL NATIO IP ERSH rs PARTN be I-mem rs C U 0 embe 12,00
CANADA’S LEADING CYCLING MAGAZINE SINCE 1989
2016 Road and Urban Bikes
TOP 5 URBAN
Cycling Iss ues
CI-m non-U 30,000
QUEBEC TOUR
ING
Love Affair with Cycling
GOLDEN 24 PR
All Night Lon g
Helmets CX Worlds Mike Woods Rio 2016 Games Allison Beveridge
EVIEW
$5.95 w w w. p e d a
lmag.com
Registration Number Agreement Number 9874 Printed in Canada 40064311
CIRCULATION
Male 70% - Female 30% University educated Age 26-50 (median age 38) Professional career Has a household income of $130,000+ Married, children Majority paid $2,500+ for most recent bike Plan to purchase other cycling products Make purchases at a bike shop specialist Owns a car and four (4) or more bikes Rides an average of four times per week Owns a computer with Internet access Participation in other sports: • 39% Hiking • 38% Running • 43% Camping • 39% Nordic skiing ➤ A majority of readers reported they get their information from cycling media ➤ A majority of readers make buying decisions based on reviews in cycling media and said they buy products advertised in Pedal ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤ ➤
RAPS
Pendrel, Su llivan, Tuft, Stieda , Bauer
Pedal offers the most direct and best market penetration to reach avid cyclists across Canada from racers to commuters, to weekend warriors and fondo riders. We reach cyclists in all disciplines including Road, Mountain Bike, Track, BMX, Downhill plus Urban, Receation and many other riders. Pedal averages 35,000 copies per issue reaching a diverse mix of avid cyclists for all disciplines across Canada.
35,000 COPIES
Each year our subscription base continues to grow fueled by programs like Pedal’s exclusive Provincial Cycling Association Package.
17,500 SUBSCRIBERS
Over 100+ bicycle retail shops (IBDs) and sports stores across Canada carry Pedal Magazine for their customers
OVER 100 CYCLING/SPORT STORES
National distribution across Canada via newsstands – Chapters, Indigo, Shopper’s Drug Mart, Airports, etc.
NEWSSTANDS
Pedal is beginning its fifth year with Air Canada for all of their Maple Leaf Lounges (17) and VIA Rail’s Panorama Lounges (3) reaching an exclusive and preferred target audience.
AIR CANADA / VIA RAIL
Pedal reaches 1,000s of cycling enthusiasts across Canada through many sponsorships and partnerships for superb added value (see below).
ADDED VALUE SPONSORSHIPS
An average of 4 people read each issue of Pedal.
READERS PER COPY
Pedal APPs are available for both iPad/iPhone and Android platforms - over 15,000 have been downloaded. Flip Page versions for all publications are available for subscribers, readers and associated web sites.
APPS / FLIP PAGE
SPONSORSHIPS / PARTNERSHIPS ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
MS Bike Tours Tour of Alberta Paris to Ancaster Centurion Cycling Pulse Racing Events Toronto Bicycle Show Superfly Racing Series U.S. IRONMAN Series Canadian IRONMAN Series Grand Prix Cycliste QC and MTL Mont Ste-Anne World Cup/Velirium
■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
Bike Train Lap the Gats Chico Racing Ontario by Bike BC Bike Race Niagara Classic GranFondo Ottawa University MTB Cup 24 Hours of Adrenalin Pedal 100 for Heart & Stroke Grey County RR UWCT Qualifier
Brian Hodes
READER PROFILE
HOT
Cervelo, De RIDES Rosa, Norco, Scapi n, MEC
RATES FOUR-COLOUR Size
6X
3X
1X
Full
$2,420
$2,690
$2,950
2/3
$2,010
$2,260
$2,500
1/2
$1,600
$1,800
$2,010
1/3
$1,400
$1,580
$1,740
1/4
$1,050
$1,220
$1,390
DPS
$3,840
$4,340
$4,820
HPS
$2,420
$2,800
$3,200
Centre Spread
$4,020
$4,520
$5,000
TOP-RATED EDITORIAL BY ACCLAIMED WRITERS AND PHOTOGRAPHERS
ix torial Mides i d E T BES uyers Gu e BEST Bace Coverag BEST R
PUBLISHING
SCHEDULE ANNUAL
FASHION
FALL
SPACE CLOSE: January 20/17 MATERIAL DUE: January 27/17 RELEASE DATE: February 20/17
SPACE CLOSE: April 14/17 MATERIAL DUE: April 21/17 RELEASE DATE: May 15/17
SPACE CLOSE: July 21/17 MATERIAL DUE: July 28/17 RELEASE DATE: August 21/17
■ Buyers Guide Part 1: Road/Urban 100+ bikes
■ Cycling Fashion Guide
■ Cyclocross Season Preview
■ E-Bikes: Power to the People
■ Women in Cycling
■ Top Cyclocross Bikes
■ Canada’s 150th – Great Canadian Rides Part 1
■ Tour de France Preview
■ Training in the Sun – Top Venues
■ Latest Electronic Cycling Tech
■ Fondos: Top 10 in Canada
■ Epic Rides for Your Bucket List
■ Gear: Bike Boxes, Helmets, Saddles, Shoes
■ Gear: Sunglasses, Hydration Packs
■ Gear: Energy Bars, Gels, Drinks
SPRING
SUMMER
WINTER
SPACE CLOSE: March 10/17 MATERIAL DUE: March 17/17 RELEASE DATE: April 10/17
SPACE CLOSE: June 2/17 MATERIAL DUE: June 9/17 RELEASE DATE: July 3/17
SPACE CLOSE: October 6/17 MATERIAL DUE: October 13/17 RELEASE DATE: November 3/17
■ Buyers Guide Part 2: MTB/BMX 75+ bikes
■ Canada’s Top Junior Riders
■ Winter Riding Tips
■ City Cycling Report – Canada’s Top 6
■ Public Bike Share Systems
■ Holiday Gift Guide
■ Canada’s Road and MTB Teams
■ Endurance Rides – Best Rides
■ Fat Bikes to Die For
■ Canada’s 150th – Great Canadian Rides Part 2
■ Family Touring: What You Need to Know
■ Training Tips from Top Coaches
■ Gear: Gravel, Plus, Road Tires and Wheels
■ Gear: Lighting Systems, 2018 Sneak Peak
■ Gear: Trainers, 2018 New Product Scoop
Position
6X
3X
1X
Outside Back
$2,950
$3,350
$3,750
Inside Front
$2,680
$3,050
$3,400
Inside Back
$2,550
$2,880
$3,200
TRAVEL ADVENTURE SECTION DISCOUNTS 2-3 insertions-10% off 4-5 insertions-15% off 6 insertions-20% off
For pricing see Marketplace Display Ad section below
THE PEDAL MARKETPLACE BUSINESS DISPLAY ADS are available at $150 for the first column-inch and $75 for each additional columninch. Column inch: 2-1/4". For deadlines, see publishing schedule. Ad assembly available at competitive rates. BUSINESS CLASSIFIED ADS are $75 for the first 25 words and $0.50 for each additional word. Please submit your payment with ad copy. All Marketplace business ads must be prepaid. We accept Visa and MasterCard.
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RATES AND INFO
SOME OF THE BEST NAMES IN THE BUSINESS WRITE FOR PEDAL
Peter Kraiker
Editorial calendar subject to change without notice.
Matthew Murnaghan/Canadian Paralympic Committee
COVER POSITIONS (ALL FOUR-COLOUR)
■ ■ ■ ■ ■
Svein Tuft Catharine Pendrel Raphaël Gagné Steve Bauer Alex Stieda
2016 SPRING
2016 PUBLISHING S Y TOUR FACTOR
TAIWAN
ART OF THE STATE
THE BEST SOURCE FOR CYCLING TRADE NEWS IN CANADA
CIRCULATION
NDS T EXPA I A1 SPOR ST IN PE EN’S BE MACQUE REPORT E SHOW CL RAIN CY DRIVET TAIPEI UPPO XT DI2 W NZA GR NE O’S W POTE SHIMAN VEILS NE NOLO UN AG CIBRA MP CA SUMM IT CAT5GE AR ON THE M CYCLE OVE NÉRON’ S FAM SPROCK ILY AF IDS RI FAIR DES PA SHOW TH OF ME TH SUCCES E MON S EY: CY CLING TOURIS M
SUM MER
4,000 COPIES Launch the 2017 season — reach all IBDs and top decision makers across Canada and abroad with your products and services.
SUMMER 2017 4,000 COPIES Promote your company to all key industry players in the lead up to the fall Trade Shows to drive sales.
FALL 2017 4,000 COPIES The best way to launch 2018 is with our blockbuster Fall edition featuring extensive new products, news and trends, one-of-akind Cycling Directory, and much more.
SCHEDULE Three (3) issues per season: Spring, Summer, and Fall. The Fall issue is a special edition for the launch of the 2017 season.
DETRO BIKEIST
1
CANA D “MOTOIAN TURNS WN” BIKE CINTO ITY
REACH ALL KEY DECISION MAKERS! EACH ISSUE IS MAILED DIRECTLY TO:
SPRING 2017
2016
➤ All Canadian independent bicycle dealers
(IBD), including mass merchants.
2
➤ Cycling and related media, agencies, and
associations across North America and abroad.
SUMMER 2017 SPACE CLOSE: May 5/17 MATERIAL DUE: May 12/17 ISSUED: June 2017
Taiwan, and Asia.
➤ Show/Event producers.
SPRING 2017 SPACE CLOSE: Feb. 10/17 MATERIAL DUE: Feb. 17/17 ISSUED: March 2017
➤ Bicycle companies in Canada, USA, Europe,
3
FALL 2017
➤
SPACE CLOSE: Aug. 4/17 MATERIAL DUE: Aug. 11/17 ISSUED: September 2017
READER PROFILE
Reach top level players at all industry levels in Canada and abroad: ➤ all Canadian IBDs ➤ manufacturers ➤ distributors
➤ wholesalers
➤ mass merchants
➤ show/event producers
➤ industry executives in Canada and
the U.S., and key decision-makers in Europe, Taiwan, and Asia.
BIKE TRADE CANADA — THE BEST WAY TO REACH THE CYCLING INDUSTRY ACROSS CANADA, EUROPE, ASIA AND AROUND THE WORLD. Associate Member of CIBRA Canadian Independent Bicycle Retailers Association
RATES
Cycling Logo inory $100 Direct
IN EVERY ISSUE... ➤ Industry news: Canadian &
International ➤ Interviews and profiles of
companies, CEOs, IBDs, Sales Reps ➤ Buying trends, projections, and specialty markets ➤ Information that every retailer should know ➤ Hot new products! ➤ Merchandising ideas,
statistics, tips, trends
FOUR COLOUR 3X
2X
1X
Full
$1,600
$1,820
$2,050
2/3
$1,260
$1,440
$1,580
1/2
$1,040
$1,170
$1,310
1/3
$810
$970
$1,080
1/4
$720
$860
$950
DPS
$2,700
$2,970
$3,240
HPS
$1,800
$1,940
$2,070
Centre Spread
$2,950
$3,150
$3,400
Size
COVER POSITIONS (ALL FOUR-COLOUR)
Position
3X
2X
Outside Back
$2,600
$2,900
1X
$3,150
Inside Front
$2,430
$2,700
$2,950
Inside Back
$2,250
$2,520
$2,750
BIKE TRADE CANADA MARKETPLACE Business Display Ads are available at $100 for the first column-inch and $50 for each additional column-inch. Column inch: 2-1/4". For copy deadlines, see publishing schedule. Ad assembly at competitive rates. Business Classified Ads are $50 for the first 25 words and $0.50 for each additional word. Please submit your payment with ad copy. All Marketplace business ads must be prepaid. We accept Visa and MasterCard.
SOME OF THE BEST NAMES IN THE BUSINESS WRITE FOR BIKE TRADE CANADA ■ ■ ■ ■ ■ ■ ■
John Symon Paul Newitt Eric Anderson Peter Kraiker Chris Keam Mike Sarnecki Chris Redden
SPECIAL
TORONTO
TBS
BICYCLE SHOW OFFICIAL PROGRAM RATES SIZE
LAUNCH OF THE 2017 CYCLING SEASON
FOUR COLOUR
Full Page
$1,800
2/3 Page
$1,580
1/2 Page
$1,350
1/3 Page
$1,130
1/4 Page
$900
1/6 Page
$450
1/8 Page
$360
➤ Fabulous Bike Tours
1/12 Page
$320
➤ TO Bike Show Highlights
DPS
$3,150
HPS
$2,250
Centre Spread
$3,380
➤ What’s NEW in Toronto ➤ Milton Velodrome Initiatives ➤ 6-Pak of Best Rides in Ontario ➤ MTB, Road, Track, BMX ➤ 2017 Charity Rides
Race Organizers
COVER POSITIONS (ALL FOUR-COLOUR)
SAVE 15%
Outside Back Cover:
$2,550
Inside Front Cover:
$2,250
SPECIAL OFFER
Inside Back Cover:
$2,150
All race/event organizers receive an automatic 15% discount off any ad.
SPOT COLOUR Add 15% for each spot colour. PMS colour matches and special colour pricing on request.
MARCH 3 - 5, 2017
10,000 COPIES 9,000
TORON TO IN
BICYC TERNATIONAL LE SH OW
FREE at Entrance to Show
FREE
1,000
FREE at bicycle shops across Southern Ontario
DEADLINES
Eric Favot
4-
PROGRA
M
6, 2016 BETTER LIVING CENTRE , CNE, TO RONTO
➤ RESERVATION SPACE CLOSE: February 3, 2017 MATERIAL DUE: February 10, 2017
OFFIC IAL
MARCH
PRODUC ED BY
SPECIAL
ATHLETE SECTIONS
TRI
RATES SIZE
FOUR COLOUR
Full Page
$1,500
2/3 Page
$1,200
1/2 Page
$1,000
1/3 Page
$900
1/4 Page
$600
RACE SCHEDULE
5% SAVE 1UYING THE
B WHEN NS EDITIO S -U N CA
CANADIAN IRONMAN SERIES OFFICIAL PROGRAM
Each full IRONMAN event in Canada receives a total of 10,000 copies that includes exposure of a digital version:
1,000
6,000
BEST EVENTS IN CANADA These popular triathlon races are the best in Canada with superb venues at Mont-Tremblant, Que., Muskoka, Guelph, Niagara, Milton in Ont., Victoria and Whistler, B.C. reaching a highly active market. TARGET AUDIENCE Our blanket distribution delivers your message to affluent and committed triathletes who purchase new gear each year. This is a great advertising opportunity to reach your target audience in hotbeds across the country.
WHISTLER, BC MONT-TREMBLANT, QC
IRONMAN 70.3 JUNE 4 VICTORIA, BC JUN 25 MONT-TREMBLANT, QC JULY 9 MUSKOKA, ON JULY 30 WHISTLER, BC SUBARU TRI SERIES JUNE 4 MILTON, ON JUNE 16-17 GUELPH I, ON JULY 23 NIAGARA, ON AUGUST 20 ORILLIA, ON SEPTEMBER 2 GUELPH II, ON
10,000 COPIES
3,000
CANADIAN IRONMAN SERIES The 2017 Canadian Subaru IRONMAN Official Program offers a unique opportunity to reach the most serious and dedicated triathletes at the biggest and best events across Canada with season-long exposure.
photos: Ironman.com
IRONMAN JULY 30 AUGUST 20
at selected triathlon & running outlets
in race kits for all full IRONMAN athletes on site at each full IRONMAN event
➤ RESERVATION DEADLINES
WHISTLER, BC SPACE CLOSE: June 23/17 MATERIAL DUE: June 30/17 MONT-TREMBLANT, QC SPACE CLOSE: July 14/17 MATERIAL DUE: July 21/17
.
.
.
SPECIAL
TRI
RATES 5% SAVE 1UYING THE
B WHEN NS EDITIO N A US-C
SIZE
FOUR COLOUR
Full Page
$6,000
2/3 Page
$5,500
1/2 Page
$4,000
1/3 Page
$3,250
1/4 Page
$2,500
DPS
$9,900
HPS
$6,400
Centre Spread
photos: Ironman.com
COVER POSITIONS (ALL FOUR-COLOUR)
OFFICIAL PROGRAM
100,000 COPIES
3,000
16
$7,000
Inside Back Cover:
$6,800
RACE SCHEDULE APRIL 22 JUNE 11 JULY 23 JULY 29 AUGUST 27 SEPTEMBER 10 SEPTEMBER 24 OCTOBER 7 OCTOBER 15 NOVEMBER 7 NOVEMBER 19
THE WOODLANDS, TEXAS BOULDER, COLORADO LAKE PLACID, NEW YORK SANTA ROSA, CALIFORNIA (VINEMAN) COEUR D’ALENE, IDAHO MADISON, WISCONSIN CHATTANOOGA, TENNESSEE CAMBRIDGE, MARYLAND LOUISVILLE, KENTUCKY PANAMA CITY BEACH, FLORIDA TEMPE, ARIZONA
Each full IRONMAN event in the USA receives a total of 10,000 copies that includes exposure of a digital version:
1,000
at selected triathlon & running outlets
in race kits for all full IRONMAN athletes
UNIQUE OPPORTUNITY The 2017 IRONMAN U.S. Series Official Program offers a rare and incredible opportunity to reach the most serious and dedicated triathletes directly via each race kit at eleven full IRONMAN events across the USA.
6,000
MOST AFFLUENT AUDIENCE These affluent triathletes are committed to the sport and spend the most money on new triathlon gear each year. This is a unique opportunity and truly the best advertising investment you can make this season to reach this target audience.
➤ RESERVATION
ADDITIONAL EXPOSURE Additional on site-circulation at all eleven full IRONMAN U.S. Series events gets directly into the hands of a very lucrative audience including athletes and fans who are passionate about the sport of triathlon and are new potential customers.
$7,500
Inside Front Cover:
on site at each full IRONMAN event
DEADLINES
SPACE CLOSE: March 31, 2017 MATERIAL DUE: April 7, 2017
2016
IRONMAN U.S. SERIES
Outside Back Cover:
iro nm an
.co m/ bo
ul de r
RACE PR
#I Mb ou
OGRAM
ld er
8.7.16
OFFICIAL PROGRAM RATES
0% SAVE 2YING BOTH
BU WORLD WHEN ND 70.3 IONS A N A IRONM NSHIP EDIT IO CHAMP
SIZE
FOUR COLOUR
2/3 Page
$1,650
1/3 Page
$1,100
Full Page
$2,000
1/2 Page
$1,300
1/4 Page
$950
DPS
$3,400
Centre Spread
$3,600
HPS
$2,200
COVER POSITIONS (ALL FOUR-COLOUR) Outside Back Cover:
$2,800
Inside Back Cover:
$2,500
Inside Front Cover:
$2,650
10,000 COPIES
The Official Program for the IRONMAN World Championship in Kona features blanket coverage for maximum exposure.
IRONMAN WORLD CHAMPIONSHIP OCTOBER 14, 2017 - KAILUA-KONA, HAWAI`I
TRIATHLON’S MOST ICONIC EVENT BRINGS ATHLETES TOGETHER ON THE WORLD STAGE UNIQUE OPPORTUNITY The IRONMAN World Championship in Kona, Hawai`i is the most famous race in triathlon. Each October, the eyes of the world shift to the tropical shores and bleak and black lava fields of the Kona Coast where the very best IRONMAN athletes from around the globe compete for glory at the 2017 IRONMAN World Championship!
3
WORLD-CLASS AUDIENCE This event features the best of the best endurance athletes from Europe, Asia, North America and other parts of the world along with thousands of fans, many of whom are triathletes themselves, who gather for the iconic race of the season, the IRONMAN World Championship in Kona. This is a once-a year opportunity to reach the most affluent, passionate and successful triathletes worldwide. On October 14, over 2,200 athletes will embark on a 140.6-mile journey that presents the ultimate test of body, mind and spirit to earn the title of IRONMAN.
2,200+ 5,300
at Expo, VIP, hotels, select triathlon & running outlets
in race kits for all IRONMAN World Championship athletes on site for spectators
➤ RESERVATION DEADLINES
SPACE CLOSE: August 18, 2017 MATERIAL DUE: August 25, 2017
TO RESERVE SPACE CONTACT Steve Fleck
[email protected] (416) 888-7324 - mobile
Benjamin Sadavoy
[email protected] (416) 977-2100 - office (416) 835-1334 - mobile
photos: Ironman.com
FinisherPix.com
2,500
OFFICIAL PROGRAM RATES
0% SAVEBU2YING BOTH
WORLD WHEN ND 70.3 IONS A N A IRONM NSHIP EDIT IO CHAMP
SIZE
FOUR COLOUR
2/3 Page
$1,250
Full Page
$1,500
1/2 Page
$1,000
1/3 Page
$850
1/4 Page
$750
DPS
$2,500
Centre Spread
$2,700
HPS
$1,700
COVER POSITIONS (ALL FOUR-COLOUR) Outside Back Cover:
$2,150
Inside Back Cover:
$1,850
Inside Front Cover:
$2,000
7,500 COPIES
The Official Program for the IRONMAN 70.3 World Championship in Chattanooga offers blanket coverage for maximum exposure.
IRONMAN 70.3 WORLD CHAMPIONSHIP SEPTEMBER 9-10, 2017 - CHATTANOOGA, TN, USA
INCREDIBLE OPPORTUNITY The 2017 IRONMAN 70.3 World Championship will take place in Chattanooga, Tennessee presenting an incredible opportunity to reach a worldwide audience in North America’s backyard. The world’s best will be front and centre on U.S. soil at this two-day championship event with the professional and age-group women racing on Saturday, September 9, and the professional and age-group men racing on Sunday, September 10.
3
TARGETED AUDIENCE More than 4,000 athletes from over 70 countries ranging in age from 18 to 75-plus, who qualified at another IRONMAN 70.3 event, will compete at this prestigious world championship race. This target audience features top triathletes from around the globe pitting long-course and short-course specialists against each other. Plus thousands of spectators, many of whom are active triathletes and endurance athletes themselves, will be on site to watch. Don’t miss this once-a-year opportunity to reach such a core IRONMAN audience directly.
at Expo, VIP, hotels, select triathlon & running outlets
4,000+ in race kits for all IRONMAN 70.3 2,500
World Championship athletes on site for spectators
➤ RESERVATION DEADLINES
SPACE CLOSE: August 11, 2017 MATERIAL DUE: August 18, 2017
TO RESERVE SPACE CONTACT Steve Fleck
[email protected] (416) 888-7324 - mobile
Benjamin Sadavoy
[email protected] (416) 977-2100 - office (416) 835-1334 - mobile
photos: IRONMAN.com
FinisherPix.com
1,000
SPECIAL
FQSC
RATES SIZE
FOUR COLOUR
Full Page
$1,000
2/3 Page
$800
1/2 Page
$650
1/3 Page
$500
1/4 Page
$350
DPS
$1,650
HPS
$1,050
Centre Spread COVER POSITIONS (ALL FOUR-COLOUR) Outside Back Cover:
$1,250
Inside Front Cover:
$1,150
Inside Back Cover:
$1,100
5,000 COPIES
The official FQSC Newsletter is published in French for the Quebec Cycling Federation and is included in all issues of Pedal (6) and targeted to 5,000 UCI-licenced members in the province.
➤ RESERVATION
Ivan Rupes
DEADLINES FQSC #1
SPACE CLOSE: January 20/17 MATERIAL DUE: January 27/17
FQSC #4
SPACE CLOSE: March 10/17 MATERIAL DUE: March 17/17
FQSC #2
FQSC #5
SPACE CLOSE: April 14/17 MATERIAL DUE: April 21/17
FQSC #6
FQSC #3
SPACE CLOSE: June 2/17 MATERIAL DUE: June 9/17 SPACE CLOSE: July 21/17 MATERIAL DUE: July 28/17 SPACE CLOSE: October 6/17 MATERIAL DUE: October 13/17
PEDALMAG.COM Increase Your Market Share...
RATES NGED UNCHA17 FOR 20 New Products Breaking News Rider Interviews Fantasy Contests City Cycling Videos Great Canadian Rides
CONTENT
Pedalmag.com covers it all and continues to be the portal of choice for avid cyclists and the cycling industry across Canada for the most timely and reliable news with the best mix including Road, MTB, Track, Cyclocross, Downhill, Paracycling, BMX, Freeriding, Urban, Recreational and more. Our Fantasy Contests, City Cycling Videos and other features have been a big success and will continue to roll out through 2017. Plans ahead include a weekly e-Newsletter, more fantasy contests and expanded Pedal e-Store.
■ ■ ■ ■ ■ ■
■ Bike Tests ■ Annual Awards ■ Race Coverage ■ Gear Sneak Peeks ■ Rider BLOGS ■ Trade News
■ Photo Galleries ■ Video Galleries ■ Event Calendars ■ Women in Cycling ■ Adventure Cycling ■ Newsletter
Our social media platforms continue to grow and expand with engagement levels increasing as well as many users regularly share Pedal content. As cycling continues to grow the synergy with our other digital portals including Twitter and FB along with our APP amplifies exposure to avid readers.
READERSHIP
Pasquale Staltari
BEST COVERAGE Pedalmag.com delivers the best mix of breaking news, race reports, new products, bike tests, the best places to ride across Canada, annual awards and much more.
RESPONSIVE A new and improved interactive responsive theme will be launched shortly to provide a better interface and more options for readers using mobile devices.
NEWSLETTER A new weekly newsletter will offer selected news and breaking stories to 5,000 web subscribers adding more impact and opportunities to this targeted audience.
DEMOGRAPHICS 18-24 - 28% 25-34 - 34% 35-44 - 15% 45-54 - 13% 55-65 - 10%
GENDER Female - 46% Male - 54%
Number of Visits: 150,500 Unique Visitors: 85,250 Page Views: 428,900
Twitter: 7,000 Facebook: 2,500 Instagram: coming soon
Desktop - 56% Mobile - 32% Tablet - 12%
MONTHLY TRAFFIC
SOCIAL MEDIA
DEVICES
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WEB BUTTON
ut our Ask abo ND
ALTERNATIVE WEB AD SIZES ARE AVAILABLE AND WILL BE PRICED ACCORDINGLY
WEB SKYSCRAPER
A SKINS BANNERS R E SUP
RATES BUTTON
BOX 1
160 x 60
160 x 120
SKYSCRAPER BOX 2 160 x 468
300 x 250
BANNERS 468 x 60
Big Box
SIZE: 160 x 60 PIXELS, 40K MAX
WEB BOX
SIZE: 160 x 120 PIXELS, 40K MAX
BIG BOX
FASTER IS COOLER
SIZE: 300 x 250 PIXELS, 40K MAX
WEB BANNERS
SIZE: 468 X 60 PIXELS, 40K MAX
Cor Vos
PEDALMAG.COM 468 x 60
468 x 60
728 x 90
Premium 2
Premium 1
Leaderboard
1 Month
$200
$250
$400
$675
$350
$500
$600
$700
2 Months
$350
$450
$650
$1,250
$650
$900
$1,100
$1,300
3 Months
$450
$600
$850
$1,750
$900
$1,250
$1,550
$1,800
4 Months
$500
$700
$1,000
$2,150
$1,100
$1,525
$1,900
$2,200
5 Months
$550
$800
$1,150
$2,350
$1,200
$1,700
$2,200
$2,500
6 Months
$600
$900
$1,250
$2,550
$1,300
$1,850
$2,400
$2,700
7 Months
$650
$975
$1,325
$2,800
$1,375
$1,975
$2,550
$2,950
8 Months
$700
$1,050
$1,400
$3,000
$1,450
$2,100
$2,700
$3,200
9 Months
$750
$1,125
$1,475
$3,150
$1,525
$2,200
$2,850
$3,350
10 Months
$800
$1,200
$1,550
$3,250
$1,600
$2,300
$3,000
$3,500
11 Months
$850
$1,275
$1,625
$3,350
$1,675
$2,375
$3,150
$3,650
12 Months
$900
$1,325
$1,700
$3,500
$1,750
$2,450
$3,250
$3,750
BANNERS: Leaderboards appear at the top or upper editorial banner section in random rotation with every new page view. Premium 1 banner displays above the top three news items; Premium 2 banner appears below the top three news items.
SIZE: 160 x 468 PIXELS, 40K MAX
IMPRESSIONS: All ads are displayed in random rotation with every new page view and receive 20-30,000 impressions per month. CPM: Cost per 1,000 will vary depending on the package – available on request. SKINS: Left and right panels for skins are 300 x 1200. Weekly and monthly pricing upon request
SIZE: 728 x 90 PIXELS, 40K MAX
SUPER BANNERS: Sizing begins at 970 x 90. Pricing and alternative sizes plus web ad statistics available on request.
SPECIFICATIONS
TECHNICAL INFORMATION Full Page
MEASUREMENTS (IN INCHES)
SIZE
WIDTH
1/8 page
2-1/4"
DEPTH
2-1/4"
2-1/4"
3-3/8"
4-7/8"
1/12 page 1/6 page
v
h
4-3/4"
2-1/8"
sq
3-9/16"
4-7/8"
sq
1/4 page
h
1/3 page
v
7-1/4"
2-1/4"
4-3/4"
v
3-9/16"
sq
h
2/3 page
3-9/16"
sq
h
1/2 page
2-1/4"
Full page Live Area
7-1/4"
2-7/8"
2-1/8"
10"
10"
7-1/4"
10"
4-7/8"
8-1/8"
10-3/4”
DPS Live Area
15-3/8"
10" F
DPS Trim
8-3/8"
16-1/4"
DPS Bleed
16-1/2"
HPS Trim
16-1/4"
HPS Live Area
HPS Bleed
15-3/8"
16-1/2"
Electronic Submission of Ads
2/3
1/3
vert.
vert.
11"
10-3/4"
1/6
1/3
vert.
square
6-3/8"
Full page Trim
Full page Bleed
Complete ad creation, design and assembly at competitive prices.
3-1/8"
4-3/4"
7-1/4"
Ad Assembly / Production Charges
Bleed
10"
7-3/8"
7-1/4"
Trim
4-7/8"
4-3/4"
1/2
horiz.
Magazine: 3-column page Column Width: 2-1/4" Live Area: 7-1/4" x 10" Trim: 8-1/8" x 10-3/4" Bleed: 8-3/8" x 11"
1/4
Box
horiz.
5-1/4"
horiz.
5-3/8"
be binding. • The publisher’s liability will not exceed the value of the space for any errors. • Cancellations are not accepted after the Space Close date. • Advertising materials that require adjustments to meet our specifications are at advertisers’ expense. • Advertiser and/or its advertising agency shall be jointly responsible to the publisher for all charges due and assume all liability for the content of such advertising submitted and published, and indemnify the publisher against any and all claims, expenses or loss suffered arising therefrom, including but not limited to reasonable legal fees. • “Publisher” refers to Pedal Magazine, CrackerJack Enterprises (producer of Bike Trade Canada and all special editions), and SkiTrax Magazine, divisions of #1198189 Ontario Inc. FTP for all publications: • ftp client/program required • address pedalmag.com • password not required • individual files can be dropped in the Pedal_incoming Folder • folders must be zipped and then dropped • please contact us if you have any concerns
Frequency Discounts
Frequency discounts can be earned retroactively. Decreases in commitments will result in short-rating. Discounts only apply to current publishing year. Frequency discounts may be earned with bookings in all Special issues.
1/4
1/3
Terms & Conditions
ALTERNATIVELY SIZED ADS WILL BE PRICED ACCORDINGLY
PEDALMAG.COM SKITRAX.COM
We prefer digital ads in Mac format—please include ALL fonts & linked graphic files. • PDF - High Resolution PDFs are preferred • Crop marks should be offset .25" • Quark 8 • InDesign CS6 • Illustrator CS6 • Photoshop CS6 • CMYK — not RGB • 300 dpi - for all images and graphic files • Please avoid using Quark clipping paths • Indicate software program used • Please provide colour or b/w proofs • Email - hi-res PDF, jpeg or eps format • FTP available - see next panel • Compression programs preferred—sit, sea • Conversion and/or adjustment fees may apply.
Mechanical Page Measurements
11"
4-7/8"
Inserts and Stitch-ins
Samples or reasonable facsimilies must be provided before an accurate quote can be given.
Live area
1/2
vert.
1/4
square
ADVERTISING WORKS!
horiz.
416-977-2100 FAX 416-977-9200
[email protected]
square
1/6
1/2
1/8 1/12
• Prepayment required unless credit is approved. • Terms are 30 days with approved credit. Production charges are not discountable. Service charges of 1% per month (12% per annum) apply on overdue accounts along with collection charges and appropriate legal fees. • All prices NET in Canadian dollars. U.S. and international clients will be invoiced in NET U.S. dollars according to the exchange rate. • Add 10% for guaranteed positioning in any issue (excluding cover positions). • Contracts must be completed within the calendar year. • All race event ads receive maximum discount regardless of number of insertions. • Publisher reserves the right to refuse any advertisement deemed unsuitable. • Conditions appearing on order, copy or contract that conflict with the publisher’s policies will not
HEAD OFFICE 260 Spadina Ave., Ste. 200 Toronto, Ontario Canada M5T 2E4 416.977.2100 fx. 416.977.9200
[email protected] pedalmag.com
