Marketing Management

MARKETING MANAGEMENT MARKETING MANAGEMENT ID EN Menjawab Masalah Apa Problems To Be Addressed Dinamika pasar saat i...

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MARKETING MANAGEMENT

MARKETING MANAGEMENT ID

EN

Menjawab Masalah Apa

Problems To Be Addressed

Dinamika pasar saat ini baik di level B2B maupun B2C telah berkembang sedemikian rupa sehingga dibutuhkan strategi pemasaran yang jitu serta teknik bauran pemasaran yang tepat agar dapat menyentuh kebutuhan dan keinginan pelanggan. Peta persaingan yang kian ketat juga mempengaruhi strategi dan taktik pemasaran untuk dapat mengenali dan memenuhi kebutuhan pelanggan, agar perusahaan lebih unggul dari pesaing.

The dynamics of the market these days, either in B2B or B2C level, had developed so high that it calls for an accurate marketing strategy as well as applied marketing mix techniques, to fulfill customer’s needs and demand. The growing tight competition scenario also contributes to the formulating of marketing strategies and tactics in order to recognize customers’ needs and to perform better than competitors.

Manfaat Apa yang Anda Peroleh Setelah selesai mengikuti program ini, peserta diharapkan mampu: • Memahami berbagai istilah, definisi, prinsip dan isu strategis dalam konsep pemasaran • Memahami langkah – langkah dalam merencanakan dan menjalankan strategi pemasaran • Memahami langkah – langkah pokok dalam mengembangkan kebijakan bauran pemasaran (marketing mix)

Apa Saja yang Dibahas • • • • • • •

Pengertian isu – isu dalam pemasaran Skenario produk – pasar dan bauran pemasaran Strategi produk Strategi harga Strategi distribusi Strategi komunikasi Simulasi penerapan konsep pemasaran

Siapa yang Perlu Ikut • • • • • • • • •

Manajer pemasaran Manajer produk Manajer merk / brand Manajer wilayah atau cabang Manajer penjualan Supervisor penjualan Staf pemasaran & penjualan Staf perusahaan yang terlibat dalam kegiatan pemasaran. Manajer dan staf dengan rencana rotasi / promosi / penugasan ke departemen pemasaran / penjualan

Metode Pelatihan • • •

Having attended this program, the participants are expected to be able to: • Understand different terms, definitions, principles and strategic issues in marketing concept • Understand the fundamental steps in planning and executing marketing strategy • Understand the fundamental steps in developing marketing mix policies

Subjects Covered • • • • • • •

Overview and comprehension of issues in marketing management Product-Market Scenario and Marketing Mix Product Strategy Pricing Strategy Distribution Strategy Communication Strategy Marketing Simulation / Game

Who Should Attend • • • • • • • • •

Marketing Manager Product Manager / Supervisor Brand Manager / Supervisor Branch Manager Business Development Manager Sales Supervisors Marketing & Sales Staffs All Staffs responsible for marketing activities Managers and staffs with future placement into marketing designations

Delivery Method • • •

Lecturing Case Discussion Marketing Game

Lecturing Diskusi kasus Marketing Games

IDR 5.300.000

93

Objectives

Marketing Management

Executive Development Program

12-14 Mar

09-11 Jul

10-12 Sep

26-28 Nov

DECISION SCIENCE

Program

Jan

01. Strategic Decision Making

Feb

Mar

27-28

02. Minaut Indonesia - Problem Solving and Decision Making 03. Practical Problem Solving

28 Jan - 01 Feb

11-15

22-26

07-08

05-06

10-11

04. Creative Thinking Technique

May

01-02

20-21

05. HR for Non HR Managers 28 Jan - 01 Feb

11-15

07. Comprehensive Job Analysis

Jul

Aug

Sep

24-25 15-16

17-18

21-22

21-22

19-23

Participants Spv Mgr Sr Mgr

Price

04-05

16

2

5.800.000

16-20

40

5

8.400.000

18-19

16-17

13-14

11-12

16

2

4.800.000

03-04

27-28

16

2

4.900.000

16

2

4.500.000

40

5

7.000.000

24

3

5.200.000

20

2.5

5.800.000

16

2

5.200.000

06-07 16-20

14-18

11-15

09-13

25-27 01-03

01-02

Hours Days Staff

18-22

07-08

08-12

Dec

21-25

07-08

08-12

Nov

23-27

12-14

09. Evaluating Training Program 10. Measuring Return On Training Investment - ROTI

Oct

09-10

01-05 26-30 29 Jul - 02 Aug

24-26

08. Designing Training Program

24-25

23-24

10-11

30-31

10-12

16

2

5.200.000

11. Remuneration Management

27-29

31 Jul - 02 Aug

27-29

24

3

5.400.000

12. Industrial Relations Conflict Resolution

05-06

28-29

20-21

16

2

4.800.000

16

2

5.200.000

20

2.5

5.500.000

27-28

16

2

5.500.000

20-22

24

3

5.200.000

16

2

5.200.000

32

4

7.900.000

24

3

5.700.000

24

3

5.700.000

17-19

24

3

5.700.000

09-13

40

5

10.000.000

24

3

5.500.000

20

2.5

5.100.000

16

2

5.000.000

07-08

13. Designing Competency Model

29-30

14. Competency Based Recruitment & Selection

20-22

15. Practical Behavior Based Interview

27-28

16. Designing Learning Program

28-29 15-16

04-05

20-22

17. Talent Management

17-18 08-10

14-16

13-14

08-09

11-12

03-04

18. Human Capital Management Certification (HCMC)

22.000.000

- Modul 1 : Aligning HCM Strategy and Corporate Strategy

12-15

- Modul 2 : Acquisition and Develop the Right Employee

17-20 10-12

- Modul 3 : Retain the Best Employee

16-18 21-23

- Modul 4 : Increase Employee Engagement 19. Assessment Center Assessor Certification

20. Design Thinking For Innovation

STRATEGIC MANAGEMENT

Jun

24-25

06. Human Resources Management

HUMAN RESOURCE MANAGEMENT

Apr

17-19 25 Feb - 01 Mar 28 Jan - 01 Feb 25-29

07-11

13-15

06-08 20-22

14-16

08-09 13-15

28. Integrated Risk Management

09-11

29. Innovation Strategy

25-27

10-12

13-14

27. Feasibility Study

11-12 21-23

25. Business Model Canvas

04-08

16-18

29-30 27-28

31. Managing Innovation For Growth

09-13

27-29

24. Managing Organizational Change

30. Product Innovation Management

05-09

07-09

22. Pricing Strategy

26. Business Process Mapping

01-05

NEW

21. Business Acumen 23. Company Strategic Planning

13-15

05-06 26-28

20

2.5

7.000.000

16

2

5.500.000

23-25

20

2.5

5.500.000

04-05

04-05

16

2

5.000.000

18-20

11-13

20

2.5

6.500.000

17-19

20

2.5

6.500.000

16

2

6.500.000

20-22

24

3

5.800.000

06-08

24

3

5.800.000

17-19

09-11

24-25

16-17 07-09

24-26

30 Oct - 01 Nov 02-03

PERSONAL EFFECTIVENESS

Program

Jan

Feb

32. Enhancing Your Personal Effectiveness

Mar

19-21

07-09

34. Report Writing 06-08 30-31

13-14 27-28

39. Strengthening Your Leadership Talent

22-23

2.5

4.800.000

20

2.5

5.000.000

19-21

20

2.5

5.000.000

27-28

16

2

5.000.000

16

2

4.500.000

13-14

16

2

5.000.000

19-21

24

3

5.000.000

16

2

4.500.000

20

2.5

4.800.000

24

3

4.500.000

48

5

7.500.000

24

3

6.200.000

13-15

20

2.5

5.100.000

26-28

24

3

5.300.000

16

2

5.500.000

20

2.5

5.500.000

16

2

5.000.000

16-18

20

2.5

5.500.000

23-25

20

2.5

5.200.000

16

2

4.500.000

20

2.5

5.500.000

20

2.5

5.200.000

20

2.5

4.400.000

20

2.5

6.500.000

16

2

5.300.000

29-30

07-08

09-10

21-23

30-31 18-20 04-06

04-06

29 Jul - 02 Aug

28 Oct - 01 Nov

16-18

02-04

03-05 09-11

10-12

29-30

48. Customer Satisfaction Management 20-21

28-30

20-22

22-23

50. Marketing Channel Strategy

09-10

10-12

51. Sales Management

15-17

27 Feb - 01 Mar 01-02

21-22 07-09

30 Jan - 01 Feb

54. Applied Marketing Research

30 Jul - 01 Aug

03-05

01-03

03-05

57. Finnon : Profit Planning & Capital Budgeting

10-12

21-23

16-18

27-28

58. Working Capital Management

05-06

60. Budgeting

27-28

07-08

61. Financial Statement Analysis

07-08

14-15

23-25

01-02 12-15

08-10

05-07 26-28

22-24

06-07 24-25

15-16 25-26

17-18

17-19

12-13

31 Jul - 02 Aug

05-06 02-03

09-12 10-12

20-21

10-12 04-05

19-21

64. Forensic Accounting & Fraud Investigation

03-05

13-15 14-16 28-29

59. Effective Cost Management

62. Financial Projection & Valuation

05-07 13-15

55. Finnon : for Public Sector 12-14

11-12

26-27

27-29

29-31

17-19

25-26

24-26

49. Customer Service Orientation Enhancement

52. Salesmanship

FINANCIAL MANAGEMENT

20

09-11

12-14

Price

18-20

16-17

45. Building Brand Equity and positioning

Participants Spv Mgr Sr Mgr

10-12 23-25 02-03

20-22

Hours Days Staff

5.000.000

10-12

15-17

47. Building Service Culture

Dec

2

14-15

43. Upgrowth Program for Manager Marketing and Supervisor

46. Marketing Management

Nov

16

31 Jul - 01 Aug

13-15

44. Advance Competitive Marketing Strategy

Oct

24-26

27-29

42. Developing Digital & Social Media Strategies for Business

65. Financial Aspects on Feasibility Study

23-25

22-23

41. Designing an Exceptional Customer Experience

63. Internal Audit

Sep

30-31

16-18 01-02

38. Interpersonal Softskills

Aug

14-16

19-21

37. Stress Management

56. Finnon : Understanding Financial Statement

Jul

10-12

35. Powerful Business Presentation

53. Negotiation Skill for Business

Jun

10-11

40. Direct & Database Marketing

MARKETING MANAGEMENT

May

05-06

33. Effective Business Communication

36. Time Management

Apr

04-05

16

2

5.200.000

18-20

20

2.5

5.200.000

10-11

16

2

5.500.000

04-05

16

2

6.200.000

16

2

5.400.000

29 Oct - 01 Nov

32

4

5.800.000

21-23

27-29

24

3

5.800.000

31 Jul - 01 Aug

20-21

16

2

5.000.000

GENERAL MANAGEMENT

Program

Jan

Feb

Mar

Apr

May

- Online Program

Aug

Sep

01 Jul - 02 Aug

Oct

Nov

Dec

12-14

26-28

68. Key Performance Indicators

05-06

69. Office Management

20-22

09-11 07-08

15-16 17-19 01-02

70. Filing Management 71. Designing Standard Operating Procedure (SOP)

20-21

29-30

72. Management for Professional Secretary

13-15

24-26

03-04

04-05

76. Starting a Project Management Office / PMO

08-09

4.500.000

3

5.000.000

06-07

16

2

4.700.000

04-05

16

2

4.500.000

11-13

24

3

4.700.000

16

2

4.700.000

16

2

4.700.000

09-10

16

2

4.500.000

30-31

16

2

4.500.000

16

2

4.500.000

16

2

4.500.000

24

3

6.000.000

16

2

4.800.000

24

3

6.500.000

24

3

6.000.000

17-19

24

2.5

6.000.000

11-13

20

2.5

6.000.000

13-15

20

2.5

6.000.000

19-20

16

2

5.500.000

16

2

5.000.000

24

3

7.000.000

20

2.5

4.800.000

20-21

16

2

5.000.000

12-14

24

3

4.800.000

23-24

16

2

4.800.000

08-10

24

3

5.950.000

20

2.5

6.000.000

16

2

6.500.000

16

2

5.200.000

16-17

10-12

14-16

83. Inventory Management

27 Feb - 01 Mar

15-17

84. Purchasing Management

13-15

07-09

85. Warehouse Management

20-22

18-20

24-26

86. Maintenance Management 87. Logistic Management

05-06

17-18 21-23

23-25

10-12

90. Project Procurement and Risk Management

NEW 29-31

26-28

26-28

04-05

07-09

06-07

96. Leader as A Coach

20-21

05-06

09-11

06-08

24-26 09-10 29-30

15-16

10-12 04-06

03-04 28-29 31 Jul - 01 Aug

14-15

17-19

23-25

14-16

20-22

95. Effective Leadership

05-07

24-26

01-02

94. Managing People

All Program Will Be Presented in Bahasa Indonesia

27-29

01-02

91. Excellent Manufacture Operation

06-08

09-10 07-09

20-22

93. Effective Supervisory Management

11-13 21-23

30-31

26-28

30 Oct - 01 Nov

10-12

12-13 29-31

03-05

15-17

17-19

89. Owner's Estimate / Harga Perkiraan Sendiri

27-29 23-24

82. Production/Operation Planning & Control

88. Project Management

6.200.000

2

04-06 24-25

19-21

3

01-02

20-22

81. Supply Chain Management

6

24

25-26

78. Effective Performance Dashboard 80. Quality Management System

50

17-19

04-05

05-06

79. Production/Operation Management

02-07

27-28

01-02

77. Designing Work Instruction

25

24

10-11 03-04

12.500.000

31

16

28-30

07-08

Price

20-22

03-04

75. Running Your Microsoft Project

Participants Spv Mgr Sr Mgr

25

30-31 11-13

21-22

NEW

92. Leading With Emotional Intelligence

01-03

Hours Days Staff 75

28 Oct - 29 Nov

05-10

- Inclass Program 67. Training for Trainers

74. Engineering (Fixed) Asset Management

OPERATION MANAGEMENT

Jul

66. Business Essentials for Managers (Hybird Learning Program)

73. Managing Service Operation

MANAGING OTHERS

Jun

05-07

03-05

13-15 01-02 29-30

20-21

17-18

Program

Jan

01. Pengadaan Barang/Jasa Pemerintah 02. Certified Risk Management Officer (CRMO)

Feb

SERTIFIKASI NASIONAL INDONESIA Mar

25 Feb - 01 Mar 12-15

03. Certified Risk Management Professional (CRMP) 04. Manajer SDM

Apr

May

Jun

22-26

15-19

23-26

23-26

Aug

Oct

Dec

Hours

Days

Price (IDR)

02-06

40

5

5.875.000

16-19

26

4

7.000.000

40

6

11.000.000

40

5

10.500.000

18-21

28

4

9.500.000

02-07

45

6

10.000.000

30 Oct - 01, 16 Nov

24

3

9.500.000

06-08,23

24

3

9.500.000

24

3

9.500.000

20

2.5

8.000.000

2-3

1

2.500.000

15-18 21-26

22-26 Jul, 03 Aug 22-27

27-29 Mar, 13 Apr

16-20,28

14-16,31

08. Warehouse Manager

04-08,16

31 Jul - 02, 24 Aug

09. Logistic Manager

13-15,30

10. Logistic Supervisor

Nov

23-27

20-23 20-23

06. Corporate Forensic Auditor 07. Supply Chain Manager

Sep

11-16 18-22,30

05. New Product Development Manager

Jul

11-13,28 21-23 Aug, 07 Sep

10-12,27 Ujian LSP

Program

01. Practical Problem Solving PERSONAL EFFECTIVENESS

02. Creative Thinking Technique 03. Effective Business Communication

Jan

Feb

ONLINE TRAINING Mar

18 Feb - 15 Mar 04 - 29 04 Feb - 01 Mar

04. Business Presentation Skills HUMAN RESOURCES MANAGEMENT STRATEGIC MANAGEMENT

05. Manajemen SDM 06. Menyusun Struktur & Skala Gaji

04 Feb - 01 Mar 04 Feb - 01 Mar

08. Company Strategic Planning

04 - 29

FINANCIAL MANAGEMENT

OPERATION MANAGEMENT

13. Finon 2 : Profit Planning & Capital Budgeting

04 Feb - 01 Mar 04 - 29 04 Feb - 01 Mar 04 Feb - 01 Mar

MARKETING MANAGEMENT

20. Negotiation Skill for Business

05 - 30

Sep

24 Jun - 19 Jul

01 - 26 29 Apr - 24 May

01 - 26 29 Apr - 24 May

16 Sep - 11 Oct

18 Mar - 12 Apr 01 - 26 08 Apr - 03 May

23. Leader as A Coach

18 Feb - 15 Mar

08 Apr - 03 May

24. Meningkatkan Efektivitas Fungsi Supervisor

18 Feb - 15 Mar

08 Apr - 03 May 01 - 26

24 Jun - 19 Jul

24 Jun - 19 Jul

1.200.000 1.800.000

14 Oct - 08 Nov

04 - 29

05 - 30

02 - 27

05 - 30

18 Nov - 13 Dec

1.500.000 1.200.000 1.500.000 1.800.000

14 Oct - 08 Nov

1.800.000

14 Oct - 08 Nov

1.800.000

18 Nov - 13 Dec

14 Oct - 08 Nov

30 Sep - 25 Oct

19 Aug - 13 Sep

1.600.000

14 Oct - 08 Nov

19 Aug - 13 Sep 02 - 27

1.800.000

18 Nov - 13 Dec

04 - 29

16 Sep - 11 Oct

1.800.000 1.600.000

04 - 29

16 Sep - 11 Oct

02 - 27

15 Jul - 09 Aug 17 Jun - 12 Jul 01 - 26

04 - 29

2.000.000

15 Jul - 09 Aug

24 Jun - 19 Jul

2.100.000

18 Nov - 13 Dec

15 Jul - 09 Aug 16 Sep - 11 Oct 17 Jun - 12 Jul 19 Aug - 13 Sep 17 Jun - 12 Jul

2.200.000

04 - 29

30 Sep - 25 Oct

01 - 26

1.200.000

16 Sep - 11 Oct

02 - 27

29 Apr - 24 May

1.500.000

18 Nov - 13 Dec

19 Aug - 13 Sep

24 Jun - 19 Jul 29 Apr - 24 May

2.100.000

30 Sep - 25 Oct 02 - 27

01 - 26

1.800.000

18 Nov - 13 Dec

14 Oct - 08 Nov

02 - 27

05 - 30

01 - 26

2.100.000

18 Nov - 13 Dec 04 - 29

19 Aug - 13 Sep 17 Jun - 12 Jul

1.500.000

14 Oct - 08 Nov

05 - 30

Price (IDR)

1.500.000

16 Sep - 11 Oct

02 - 27 30 Sep - 25 Oct 19 Aug - 13 Sep 16 Sep - 11 Oct

15 Jul - 09 Aug

Dec

30 Sep - 25 Oct

05 - 30

15 Jul - 09 Aug

Nov

14 Oct - 08 Nov

19 Aug - 13 Sep

05 - 30

Oct

30 Sep - 25 Oct

15 Jul - 09 Aug 24 Jun - 19 Jul

17 Jun - 12 Jul 01 - 26

08 Apr - 03 May 18 Feb - 15 Mar

21. Sales Management

25. High Performance Leadership

17 Jun - 12 Jul

Aug

15 Jul - 09 Aug

18 Mar - 12 Apr

22. Service Excellence MANAGING OTHERS

Jul

04 - 29

18. Gemba Kaizen + Sikap Kerja 5S 19. Salesmanship

01 - 26

08 Apr - 03 May

15. Manajemen Proyek 17. Praktis Menyusun SOP

08 Apr - 03 May

Jun

18 Mar - 12 Apr

14. Manajemen Pergudangan 16. Manajemen Sediaan

29 Apr - 24 May

18 Mar - 12 Apr

11. Risk Management 12. Finon 1 : Memahami Laporan Keuangan

01 - 26

18 Mar - 12 Apr

04 - 29

10. Business Model Canvas

May

01 - 26

07. Menyusun Uraian Pekerjaan 09. Value Chain Analysis

Apr

16 Sep - 11 Oct

04 - 29 18 Nov - 13 Dec

1.800.000 1.500.000 1.800.000

Formulir Pendaftaran Program Pengembangan Eksekutif 2019 PPM Manajemen | www.PelatihanManajemen.Com Nama Pelatihan Tanggal Biaya

Pukul

:

Nama Perusahaan Alamat Surat No. Telp. Persh Contact Person Email Bidang Usaha

Fax Persh : Telp / HP Jabatan

Nama Peserta

No.

Bagian

Jabatan

Email

HP

L/P

1 2 3 4 5

INFORMASI PENDAFTARAN Bagian Pelayanan Pelanggan: Telp Fax Mobile E-mail Website

PEMBAYARAN

: (021) 8798-4777 : (021) 8799-1059 : 0815 5995 6195 : [email protected] : www.pelatihanmanajemen.com

(Mohon bukti transfer di email sebelum pelatihan)

[email protected]

Pembayaran dilakukan secara transfer ke: BANK MANDIRI Cabang Thamrin

No. Rek. : 1 0 3 - 0 0 8 5 2 8 8 5 8 - 3 a/n: Yayasan Pendidikan & Pembinaan Manajemen

Tunai / Transfer *)Pilih salah satu

BANK CENTRAL ASIA Cabang Kwitang

No. Rek. : 6 8 6 0 1 3 8 5 5 5 a/n: Yayasan Pendidikan & Pembinaan Manajemen

TEMPAT PENYELENGGARAAN PPM Manajemen - Gedung Bina Manajemen, Jl. Menteng Raya No. 9 Jakarta Pusat 10340

PERHATIAN - KETENTUAN PEMBATALAN ! • Denda sebesar Rp 500.000,- (lima ratus ribu rupiah) untuk pembatalan yang dilakukan 2 (dua) hari kerja sebelum tanggal penyelenggaraan. • Denda sebesar 50% dari biaya program untuk pembatalan yang dilakukan 1 (satu) hari kerja sebelum tanggal penyelenggaraan. • Denda sebesar 100% dari biaya program untuk pembatalan yang dilakukan pada tanggal penyelenggaraan. • Seluruh biaya yang telah diterima akan dikembalikan apabila pembatalan dilakukan oleh PPM Manajemen Bersama ini kami konfirmasikan pendaftaran nama tersebut diatas dan kami menyetujui semua ketentuan yang berlaku. Pembayaran akan kami lakukan : Tanggal Pembayaran :…………………………………….. Transfer melalui Bank : ……………………………………

Pendaftar,

………………………………..

Nama/Jabatan

Konfirmasi,

'………………………………

Bag. Pelayanan Pelanggan PPM

Apabila terdapat informasi yang kurang jelas dapat menghubungi kami di (021) 8798 4777 atau kunjungi http://www.pelatihanmanajemen.com

Forum Kajian Manajemen (FKM) PPM/2010