INSTITUTIONAL LOGICS IN A CANADIAN CREDIT UNION: SENIOR LEADER PERCEPTIONS AND RESPONSES
Kathy Johnson, Masters Student Johnson Shoyama Graduate School of Public Policy
Institutional Logics in Credit Unions
CANADIAN CREDIT UNION TRENDS Average # Members 2012
Number of Credit Unions
13,947
Number of Locations 2002
7,281 1992
3,680 1,947
1,806
1,733
632
368
1904
Institutional Logics in Credit Unions
CREDIT UNION PRESSURES
Financial
Community
Institutional Logics in Credit Unions
RESEARCH QUESTION
How do credit union decision makers perceive and respond to these very different mindsets?
Institutional Logics in Credit Unions
INSTITUTIONAL LOGICS
Institutional logics are “socially constructed, historical patterns of material practices, assumptions, values, beliefs and rules” that shape behaviour. (Thornton & Ocasio, 1999: 804)
Institutional Logics in Credit Unions
HYBRID ORGANIZATIONS
“Organizations that are able to integrate competing logics in unprecedented ways.” (Scott 2001)
Institutional Logics in Credit Unions
METHODOLOGY • 13 Interviews • Entire Senior management team • 5 Board of Directors representatives • Semi-structured • Grounded Theory • 1 Hour
Institutional Logics in Credit Unions
POSSIBILITIES • 2 Logics – no conflict • Disconnected (functional or means-ends decoupling) • Complimentary • 2 Logics – conflict exists • One dominant logic • Constructive tensions • 1 Logic • Merging of logics (compromise) • New logic
Institutional Logics in Credit Unions
IMPLICATIONS • Government Policy • Impact of regulatory direction • Credit Union Strategic Decision Making and Governance • Ensuring member’s preferred state of balance • Differentiation Strategy
THANK YOU!
I welcome all your questions and sincerely appreciate any feedback.
