Unit ID: Domain Title: Level: 3
1334
FARM PRODUCE MARKETING Sell farm produce Credits: 2
Purpose This unit standard specifies the competencies required to: • • • •
Determine quality of farm produce for markets Understand marketing regulations, procedures and markets Determine selling pricing for produce Prepare the produce for the market and sell.
This unit standard is intended for people working in agriculture and other occupations involved in marketing of agricultural produce. Special Notes 1.
Entry information: Prerequisites: • • •
Unit 1153 - Apply basic numeracy skills in a workplace environment Unit 1327 - Demonstrate an understanding of basic economic principles of farming Unit 1331 - Work effectively in the agricultural industry
2.
This unit standard is to be delivered and assessed in the context of agricultural operations and can be assessed in conjunction with other relevant technical unit standards.
3.
The evidence required to demonstrate competency in this unit must be relevant to workplace operations.
4.
Assessment evidence may be collected from a real workplace or an appropriate simulated environment in which agricultural operations are carried out.
5.
Assessment of the application to sell farm produce is demonstrated on at least one product obtained from a livestock farm enterprise and one product obtained from a crop or horticulture enterprise.
6.
All inspection, operation and maintenance procedures associated with the use of tools and equipment shall comply with manufacturers’ guidelines and instructions.
7.
Glossary of terms • •
8.
‘Quality criteria’ include but are not limited to size, weight, colour, bruising, freshness, taste, level of infestation, grades, health and ethical standards. ‘Agricultural intelligence’ includes but is not limited to market trends, weather (historical and predicted) foreign exchange fluctuations, business intelligence (including trading, health, legal, nutritional, personnel and cost related information) from a variety of sources.
Regulations and legislation relevant to this unit standard include the following:
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• • • • • • • • • • • • • • •
Labour Act No. 11, 2007 Regulations relating to the Health and Safety of employees at work, 1997 National Agricultural Policy, 1995 Animal Health Act 2011 Animal Protection Act of 1962 Prevention of Undesirable Residue in Meat Act, 1991 FANMeat standards for producers 2010 Fertilisers, farm feeds and agriculture and stock remedies Act No. 46, 1998 Animal disease and parasite act No. 10 2005 Biosafety Act No. 7 of 2006 Competition Act, No. 2 of 2003 Financial Intelligence Act 3 of 2007 Namibia Financial Institutions Supervisory Authority Act, No. 3 of 2001 Transformation on Economic Social Empowerment Framework (draft Broadbased Black Economic Empowerment policy April 2008) Standards Act, 2005 and Standards Regulations
and all subsequent amendments to any of the above •
All current sets of Good Agricultural Practices to which Namibia subscribes and that regulate agricultural products entering a country to which Namibian producers may export.
Quality Assurance Requirements This unit standard and others within this subfield may be awarded by institutions which meet the accreditation requirements set by the Namibia Qualifications Authority and the Namibia Training Authority and which comply with the national assessment and moderation requirements. Details of specific accreditation requirements and the national assessment arrangements are available from the Namibia Qualifications Authority on www.namqa.org.na and the Namibia Training Authority on www.nta.com.na.
Elements and Performance Criteria Element 1.
Determine quality of farm produce for markets
Range Grading includes but is not limited to sorting according to product specification, consumer preferences and destination. Performance Criteria 1.1
Information on quality criteria for specific agricultural produce is understood.
1.2
Produce is graded according to quality criteria and type of product and work place procedures.
1.3
Markets for various grades are identified.
Element 2.
Understand marketing regulations, procedures and markets
Performance Criteria ©Namibia Qualifications Authority
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2.1
Marketing regulations for specific agricultural products are understood.
2.2
Buyer’s location, preferences, absorption capacities and market access are determined.
2.3
Produce is prepared for the market according to workplace procedures and buyer preferences.
Element 3.
Determine selling pricing for produce
Range Competitive environment includes but is not limited to the price and quality of the product compared to a similar product in the same location. Performance Criteria 3.1
Agricultural intelligence is used to determine produce price.
3.2
Prices are aligned to competitive environment.
3.3
Prices are aligned to cover production costs.
3.4
Prices are aligned to minimise production losses under adverse market conditions.
Element 4.
Prepare the produce for the market and sell
Range Prepare produce includes but is not limited to packaging, labelling, bottling and cutting produce into marketable size for anticipated sale. Performance Criteria 4.1
Select produce according to marketable criteria.
4.2
Prepare the produce according to consumer preferences.
4.3
Store produce according to quality requirements and workplace procedures.
4.4
Sell produce.
Registration Data Subfield:
Farm Management
Date first registered: Date this version registered: Anticipated review:
25 November 2015 25 November 2015 2020
Body responsible for review:
Namibia Training Authority
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