great lakes pgp babi brochure

PGP-BABI Post Graduate Program in Business Analytics & Business Intelligence Critical SUCCESS FACTOR for Business GAME ...

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PGP-BABI Post Graduate Program in Business Analytics & Business Intelligence

Critical SUCCESS FACTOR for Business GAME CHANGER for your Career

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BIG DATA.

BIGGER

OPPORTUNITY MARKETING ANALYTICS INDUSTRY (INDIA) To grow to $1.2 BN USD by 2020

RISK ANALYTICS INDUSTRY (India)

Indian Marketing Analytics Industry is projected to grow from 200 million USD to 1.2 billion USD in 2020 at a CAGR of 25%.

25% CAGR 2020

To grow by 300% Indian Risk Analytics Industry is expected to grow to $2.5 billion by 2020 up from $700 million in 2013 at a CAGR of 20%.

2013

2020

$2.5

$200

Billion

2013

$700

Million

$1.2

Billion

INDUSTRY WISE EMPLOYMENT OF ANALYTICS PROFESSIONALS IN INDIA

Million

49%

10%

IT/ITES

OTHERS

5x INCREASE IN JOBS Supply in 2013

1% BFSI

EMPLOYMENT TREND

50,000 Demand by 2015

2,50,000 Sources: NASSCOM, Mckinsey, Heidrick and Struggles

9%

15%

MARKETING

CONSULTING

DEAN’S MESSAGE

Padma Shri Dr. Bala V. Balachandran J L Kellogg Distinguished Professor (Emeritus in Service) of Accounting and Information Management, Northwestern University, Illinois, USA Founder & Dean, Great Lakes Institute of Management

Great Lakes Institute of Management is delighted to offer a one year Blended Program (Classroom and Online) for working executives to help them build managerial competencies in the emerging critical area of Business Analytics and Business Intelligence. This program blends Academic Elegance with Business Relevance and paves the way for decision making in the midst of “big data” that bewilders business managers by its sheer size and complexity. This program embraces a variety of techniques that can be used by companies to make effective strategic decisions apart from significantly improving performance in key dimensions. The art of modeling a business problem, then finding the solution using analytics, and finally successfully implementing the solution are the hallmarks of this program.

“It is becoming imperative for businesses to draw insights and tangible actions from data. Business Analytics and Business Intelligence are indispensable for today’s managers and business leaders.” The candidates pursuing this program can expect to gain an overview of business foundation and a comprehensive knowledge of analytical techniques, with an applied industry orientation designed for professionals interested in a career in analytics. Exhaustive coverage, Hands-on application, Multi-domain industry exposure are the features that make the Great Lakes’ Business Analytics program your gateway to a successful analytics career.

PROGRAM

BENEFITS India's No. 1 Analytics Program Great Lakes is one of the premier business schools in the country and has been ranked within the top ten in the country by Outlook, Business Today and Business India. This program has been ranked No.1 by Analytics India Magazine and No. 2 by Analytics Vidhya.

International Collaboration The program is internationally recognized and is a dual certificate program. The participants will get certification from Illinois Institute of Technology, Chicago (USA) and also Great Lakes Institute of Management.

Industry Relevant Curriculum The curriculum combines Academic Elegance and Business Relevance to facilitate the participants learn basics of management, followed by analytical techniques and weaves them with applications for data based decision making.

Innovative Pedagogy The program creates a blended learning environment that causes minimal disruption to work schedule. The classroom sessions are followed up by online learning that keep your learning continuous, self-paced and cumulative.

Hands On Exposure An integral part of the learning experience is the use of Analytics tools wherein the candidates get hands-on exposure to SAS, Tableau and R.

Corporate Partners The program is designed, delivered and endorsed by leading analytical, technology and consulting organizations. Our corporate partners are involved in curriculum design, facilitating projects, industry lectures and also suggesting pedagogical improvements.

PROGRAM

PEDAGOGY

Classroom Learning The program consists of 230 hours of classroom sessions delivered by Great Lakes faculty and industry professionals from the field of analytics. This ensures that the program imbibes Great Lakes’ academic elegance and Industry’s Business relevance, thereby providing the candidates with a remarkable learning experience.

Online - Learning Management System All candidates have access to the online LMS that hosts content (classroom recordings, discussion forums, assignments, reading material) and live webinars to enable the candidates continue their learning during off campus. The LMS provides an innovative learning environment that encourages collaborative approach between the candidates thus paving the way for maximizing learning effectiveness.

Experiential Learning This program is designed to transform candidates to business ready analytics professionals through hands on experiential learning on relevant tools. This is achieved through an experiential learning format wherein participants practise exercises and assignments on software packages such as SAS, R and Tableau.

Industry Perspective Lectures This is an important component of the program that complements and substantiates the learning with an applied orientation. The participants get the opportunity to listen to eminent speakers from leading analytics companies and assimilate the best practices discussed by them in their lectures.

Capstone Project All candidates would be pursuing an application oriented capstone project in the field of Business Analytics. The project shall be mentored and evaluated by faculty from Great Lakes or Industry. The project will be presented to the faculty board as part of the requirement for successful completion of the program.

Program Format This program has about 340 hours of learning comprising 240 hours of classroom learning and 100 hours of online/ off classroom. The calendar is designed such that most classes are conducted on weekends and public holidays, thereby causing minimal disruption to work schedule.

PROGRAM CURRICULUM

Business Finance Understanding and analyzing financial statements Ratio analysis as a tool to evaluate performance Profit planning and budgeting Cash and receivables management

Introduction to Analytics Introduction to Analytics Introduction to SAS Introduction to R

Advanced Statistics Basics of ANOVA, ANOVA with interaction effects Regression Analysis Factor analysis

Statistical Methods for Decision Making Data collection, presentation and visuals, measures of central tendency, dispersion and correlation Introduction to probability and distributions

Principal Component Analysis

Data Mining

Hypothesis testing and estimation

Clustering

Goodness of Fit, Test of independence

Decision Trees Random Forest Neural Networks

Marketing & CRM Market segmentation, targeting and positioning RFM Analysis Customer lifetime value Marketing metrics for CRM

*This is an indicative course list and may be revised from time to time.

Predictive Modeling 1 Linear Regression Logistic Regression Discriminant analysis

Predictive Modeling 2 Time Series Forecasting, Moving Averages, Smothing End to end problem solving

Finance & Risk Analytics Market Risk Credit risk Prediction and Prevention of Fraud

Optimization Techniques

Web & Social Media Analytics

Linear programming and applications

Google Analytics

Integer and mixed integer programming and applications

Campaign Analytics Text Mining and Sentiment Analysis

Goal programming Non-linear programming

Data Visualization Data visualization using Tableau

Supply Chain & Logistics Analytics Supply Chain Management Overview

Big Data Analytics

Procurement Analytics Logistics Analytics

Big Data Analytics

Marketing & Retail Analytics Pricing Analytics Market Basket Analysis Customer analytics and churn models

*This is an indicative course list and may be revised from time to time.

Capstone Project

Tools to be Covered SAS | Tableau | R Experiential Learning Capstone Project | Case Studies | Assignments

A distinguishing feature of the pedagogy is the invaluable insights and exposure that participants get from leading practitioners and senior industry executives. Organizations from which experts have contributed to our lectures, projects and case studies include:

CAPSTONE

PROJECTS

5 Social Media Analysis of Social Media Campaign by AamAadmi Party using RapidMiner

6

1

Policy Evaluation Evaluating the impact of ASHA program in delivering health services to women in rural areas

Financial & Social Media Micro Blog Sentiment Analysis in forecasting Stock Prices in NSE

2

7 Public Policy Analytics Developing Least Cost effective intervention in primary schools

Telecom Assess the revenue impact of a proposed change in pricing plan

3

8

RFM & Market Basket Analysis for female clientele for improving customer response rates on cross-sell or up-sell campaigns

Financial Risk Analytics Using company fundamentals + Market Valuation to determine the right investment strategy in the Indian Market

Financial Risk Analytics

9

Health Care Lead generation using text analytics on social data for a Healthcare insurance company

4 Energy Analytics Understand household consumption patterns for electricity and water in Qatar to estimate future energy needs of each household

10

Machine Learning Machine Data Analytics/ Analytics on Data Produce by Internet of things

*This is an indicative list and mentions only some of the projects pursued by PGP-BABI candidates. Please note that the list of the projects may vary from batch to batch.

FACULTY Dr. Bala V. Balachandran Program Co-Director Founder, Dean & Professor Great Lakes Ph.D, M.S (Carnegie Mellon)

Dr. Bappaditya Mukhopadhyay

Dr. P. K. Viswanathan

Co-Director, Chennai Professor – Analytics & Operations, Great Lakes Ph.D (Madras University), MBA (FMS Delhi)

Dr. Himadri Das

Co-Director, Gurgaon Professor – Analytics & Statistics, Great Lakes Ph.D (Indian Statistical Institute)

Professor – Business Intelligence, Great Lakes Ph.D (University of Virginia USA), MBA (IIT Delhi)

Dr. Umashankar Venkatesh

Dr. Ahindra Chakrabarti

Professor - Marketing, Great Lakes Ph.D (Vikram University), MBA (Banaras Hindu University)

Dr. R. L. Shankar

Professor - Finance, Great Lakes Ph.D ( EDHEC, Singapore), MS (Carnegie Mellon University, Pittsburg), B.Tech (IIT, Madras)

Prof. D. Sriram

Assistant Professor - Marketing, Great Lakes Pursuing FPM (XLRI, Jamshedpur), MMS (BITS, Pilani), M Sc (BITS, Pilani)

Professor - Finance & Accounting, Great Lakes Ph.D (University of Burdwan)

Dr. Sanjoy Sircar

Professor - Finance & Accounting, Great Lakes Ph.D (Temple University)

Dr. Vaidy Jayaraman Professor – Supply Chain management, Great Lakes Ph.D (Ohio State University, USA)

Dr. S. Bharadwaj

Professor - Marketing,Great Lakes Ph.D (University of Maryland,USA)

INDUSTRY

GUESTS Laxmi Narayan

Dr. V. Subramanian

Mayur Datar

Sonjoy Roy Choudhury

Manish Chandra

Jaytu Sen Chaudhury

Vineet Baid

Damanpreet Kaur

Vice Chairman Cognizant Technology Solutions

Principal Data Scientist Flipkart

Senior Director, Product & Operations Shopclues

Director, Operations & IT Jabong

Shirish Singh

Vice President Accenture

Vice President Evalueserve

Vice President American Express

Sr. Business Analyst Evalueserve

Marketing Planning & Analytics Founder & CEO, Frmr. Head Business, Century Link

Shailesh Ranjan

Kunal Jain

Titir Pal

Analytics & Intelligence Analytics Vidhya

Director, Research & Analytics Absolut Data

Suresh Krishna Swamy

Muthu Ramanujam

Director, Analytics Cognizant Technology Solutions

Head, Retail Bank Finance Analytics HSBC

Manu Chandra

Venkat Viswanathan

Co-Founder & Director FN MathLogic Consulting

Director Essex Lakes Group

Chairman & Co-founder Latent View

......................................................................................



The Structure of the PGP-BABI program is very interesting, in which learning happens both inside and outside the classroom. - Mr. Lakshmi Narayan Vice Chairman, Cognizant Technology Solutions

MEET THE

CLASS

The PGP-BABI class consists of professionals across various industries, with a wide range of experience across roles in technology, consulting, analytics and marketing.

Work Experience Distribution 36

Industry Diversity

35

6%

30

Others

6%

Energy, E-commerce, Retail & Hospitality

10%

BFSI, Consulting & Telecom

59%

29

25

(%) 20

Analytics, Automobile, Healthcare & Manufacturing

19%

35

15 10 5 0

2 -5

5 - 10

10+

(years)

IT & Technology

The PGP-BABI class comes from some of the leading organizations. Some of their current employees include:



STUDENTS’

SPEAK

“The choice of Great Learning program over several others was a simple decision as this program allowed a blend of practical industry exposure and real life capstone project interspersed with domain knowledge through eminent faculty members and industry guests alike. Moreover, assignment led assessment approach and a very robust LMS provided was thoroughly a rewarding experience.” - Amit Madan Country Manager, Trans Technology India

“Thoroughly impressed with the PGP-BABI faculty of Great Lakes. Their extensive domain knowledge, interpretation skills and eagerness to teach students with patience made the learning altogether more fruitful.” - Praveen Kumar V System Analyst, Cognizant

“I finally chose GL, being a blend of industry expertise and highly experienced teaching faculty. It’s a reputed brand in the management space with a focus on practical and tie-ups with many analytical firms. I did a compact yet quite powerful one-year course in Data Analytics. Of course, placement assistance during and after course completion helped many candidates.” - Vilas Wakale Independent Consultant Ministry of Home Affairs (Analytics Project)

“Capstone project during the program was a great learning experience and helped me immensely during my statistical modeling projects.” - Vishranth Senior Business Analyst, Fractal Analytics

Eligibility ADMISSION

Applicants should have Bachelor’s Degree in any discipline with a minimum of 50% aggregate marks in graduation or equivalent and a minimum of two years full-time post qualification work experience.

DETAILS

Preference will be given to candidates with Engineering, Mathematics, Statistics, and Economics background. For applicants with exceptional qualification and/or industry experience, a relaxation in the minimum eligibility criteria may be considered.

Program Fees Fee includes CHENNAI

`4,65,000 + Service Tax

Boarding + Lodging (Twin Sharing)

Learning Material

Tuition Fee

LMS Access

GURGAON

Learning Material

Lunch

Tuition Fee

LMS Access

BENGALURU

Learning Material

Lunch

Tuition Fee

LMS Access

HYDERABAD

Learning Material

Lunch

Tuition Fee

LMS Access

MUMBAI

Learning Material

Lunch

Tuition Fee

LMS Access

PUNE

Learning Material

Lunch

Tuition Fee

LMS Access

`3,95,000 + Service Tax

`3,95,000 + Service Tax

`3,95,000 + Service Tax

`3,95,000 + Service Tax

`3,95,000 + Service Tax

Process 1

The faculty panel will review all the applications and shortlist candidates based on their profiles.

2

The shortlisted candidates will then be going through an automated telephonic interview round which will then be reviewed by a faculty panel.

3

The admissions will be conducted on a rolling basis and the admission process shall be closed once the requisite number of candidates have taken admission into the program.

PROGRAM

PARTNERS Academic Partner

Great Lakes is one of India’s leading business schools with campuses in Chennai and Gurgaon. Led by exceptional faculty, steered by an outstanding advisory council, Great Lakes has been ranked within top 10 business schools by Outlook, Business Today and Business India.

As Chicago’s only business school within a technological university, the Illinois Institute of Technology Stuart School of Business offers bachelor’s, master’s, doctoral, and non-degree programs, as well as graduate certificate programs, dual-degree programs, and several interdisciplinary specializations.

Technology & Administration Partner Great Learning is a technology enabled learning services platform that offers a variety of online and blended learning programs in partnership with Great Lakes Institute of Management, one of India’s leading business schools. It undertakes all operations and technology related aspects of these programs and has developed technology solutions to ensure high quality learning outcomes to learners across India and abroad.

Bengaluru

Chennai

Mumbai

Gurgaon

Hyderabad Pune

big data bigger opportunity build a career in Analytics PGP-BABI Contact +91 87506 48238

[email protected]