Freaks & Frights Brand Guidelines Freaks and Frights is a brand belonging to Avalon International. Freaks & Frights is protected by intellectual property and copyright laws. All Freaks & Frights products must meet brand guidelines. Items that do not meet these standards will be rejected. A separate Instructions file in AI format should be downloaded from Brand Guidelines on the www.avalonint.co.nz/suppliers page and understood. It has the necessary components to allow you easily duplicate Avalon’s artwork.
Colour:
All packaging MUST match to Avalon Standard Sample. Any packaging that does not match this standard will be rejected.
Blister Cards:
Do not cover logo with blister packing.
Your hard work in providing a high standard of quality and presentation is much appreciated.
Quality Control Guidelines Pre-production Samples:
Must be received by Avalon within 2 weeks of Purchase Order being placed. DO NOT begin mass production until sample is approved.
Bulk shipment may be rejected if sent without pre- production sample approval.
Pre-production samples are required for:
First time order of this product Packaging size changes (must be sent in mock up packaging) If requested by Avalon
Artwork: To speed up process, please help to create artwork when requested. Artwork must be approved by Avalon BEFORE mass production begins. Please send .jpeg or .ai file for approval with dimensions listed. Header card and Blister card sizes must be as stated in PO. To give range consistent look we choose header cards which suit range. If you are concerned that header card will not work for product, please let us know. To help explain please send mock up image of product and correct size header card so we can see. We can work on solution together. All header cards must include this info:
WARNING: NOT SUITABLE FOR UNDER THREE YEARS.
On reverse of card or back of header card. In white Calibri font. Same size as shown in instructions AI file.
3+
On front of card at top right corner in blood splatter. Font: Calibri Font colour: White Font size and proportion: As shown in instructions AI file.
©Copyright Avalon International
Must be in white in Freaks and Frights Font: Bohemian Typewriter. Font size: As shown in instructions AI file.
Descriptor Must be:
In Freaks and Frights Font: Bohemian Typewriter. Written in CAPS. Example “STICKERS” not “Stickers” As stated in PO. In white text with black drop shadow ( see instructions) To be in same size and proportion to the Logo (see instructions)
Barcode: Print Barcode on back of header card Barcode must meet EAN specifications) Magnification 80-200% X-Dimension 0.264mm - .066 Minimum Barcode Height 21.07mm
SOME header cards will require extra info:
Size of item (This will be stated in PO if required) Number of pcs in pack. (This will be stated in PO if required) Sales notes about what the product does (This will be stated in PO if required. Be sure to include this info when requested Info must be: White text in Calibri font. Black drop shadow In blood splatter. Be sure text is big enough to read easily when printed.
To access files: 1.
Click this link below and follow the onscreen prompts.
https://www.dropbox.com/sh/bayvzrhv2wdpd2d/AACiQFB5o4RfOvilhc8TWp-fa?dl=0 If you do not already have a dropbox account, you will need to create one. Dropbox is free for up to 2GB of storage and a very handy way of sharing files. 2. 3. 4.
You will find the images displayed in alphabetical order. Click on the file you require and press the download button at top right of screen. You can choose to select where to save your image on your computer.
Frequently Asked Questions: Do I have to join dropbox to access these files?
If you are having problems, please email
[email protected] Where can I get font Bohemian Typewriter? You can download from our dropbox file. Please note this font has been purchased by Avalon for use in our branded products. It is not for use in any other customer’s artwork.
Z:\Branding\Brand Guidelines\Freaks and Frights Brand and Quality Guidelines.docx
