EA12 Demand Recurring Costs and Profitability Howarth

Demand, Recurring Costs, And Profitability Doug Howarth, CEO, MEE Inc. www.meevaluators.com (661) 713-7531 “So it is sa...

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Demand, Recurring Costs, And Profitability Doug Howarth, CEO, MEE Inc. www.meevaluators.com (661) 713-7531

“So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss. If you only know yourself, but not your opponent, you may win or may lose. If you know neither yourself nor your enemy, you will always endanger yourself.” Presented at the 2018 ICEAA Professional Development & Training Workshop - www.iceaaonline.com The Art of War by Sun Tzu

1

Outline •

Fuzzy demand



Market limits •

Demand Frontier



Market Aggregate Demand



Price responsiveness & limit enforcement



Working with the Demand Frontier

Presented at the 2018 ICEAA Professional Development & Training Workshop - www.iceaaonline.com Copyright 2018 MEE Inc.

2

In This Section

Fuzzy Demand

Presented at the 2018 ICEAA Professional Development & Training Workshop - www.iceaaonline.com Copyright 2018 MEE Inc.

3

Fuzzy Demand: Here Are The QuantityPrice Points For Three Markets Simply regressing the data will not provide much insight – What will?

Presented at the 2018 ICEAA Professional Development & Training Workshop - www.iceaaonline.com Copyright 2018 MEE Inc.

4

In This Section

Market Limits

Presented at the 2018 ICEAA Professional Development & Training Workshop - www.iceaaonline.com Copyright 2018 MEE Inc.

5

Let’s Examine Defense Electronics By Evenly Binning Models By Price We begin by dividing the models into bins evenly spaced by price; note that the lowermost bin has most of the data

Market Aggregate Demand, indicated by the red line, is the regressed value of the red points in each bin, the total quantity and weighted average price EOIR Frontier & Aggregate Demand 17,000,000

1,700,000

Bin 4 Bin 3 Bin 2 Bin 1

y = 2E+08x-0.403 R² = 0.9255

170,000 y = 4E+09x-0.953 R² = 0.9812 17,000

22

220

2,200

22,000

The Demand Frontier is defined by the outermost points in the data, selected as the rightmost and next rightmost points in each bin – this is good but not great We will try another technique to see if we can improve results

Presented at the 2018 ICEAA Professional Development & Training Workshop - www.iceaaonline.com Copyright 2018 MEE Inc.

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Instead Of Even Binning, Here We Use Bins Based On A Geometric Series Geometrically based binning provides a more regular pattern to the analysis

This has improved Market Aggregate Demand correlation, but we’ve made no attempt to improve our Demand Frontier Analysis here

We will try a third technique to see if we can improve results

Presented at the 2018 ICEAA Professional Development & Training Workshop - www.iceaaonline.com Copyright 2018 MEE Inc.

7

Now We Will Try Binning Based On the Fibonacci Series In this case, we now have our best Market Fibonacci based binning provides an even Aggregate Demand and Demand Frontier more regular pattern to the analysis correlations and P-values EOIR Frontier & Aggregate Demand 17,000,000

y= R² = 0.9721

Bin 4

2E+09x-0.755

1,700,000

Bin 3 Bin 2 Bin 1

170,000

17,000

y = 8E+09x-0.989 R² = 0.9656 22

220

2,200

22,000

Presented at the 2018 ICEAA Professional Development & Training Workshop - www.iceaaonline.com Copyright 2018 MEE Inc.

8

In This Section

Price Responsiveness & Limit Enforcement

Presented at the 2018 ICEAA Professional Development & Training Workshop - www.iceaaonline.com Copyright 2018 MEE Inc.

9

Let’s Consider Market For Fighters, Bombers And Attack Aircraft Fibonacci based binning again provides a regular pattern to the analysis

The Demand Frontier and Aggregate Demand Curves are well-correlated Bomber Frontier & Aggregate Demand 650,000,000

Aggregate Demand (no bias) = 6,762,000,000x-0.574 R² = 0.987

Demand Frontier (no bias) = 11,230,000,000x-0.733 R² = 0.995

Bin 3 Bin 2

65,000,000

6,500,000

Curve

Bin 5 Bin 4

Bin 1

19

190

1,900

Pearson’s2

P-Value

Standard Error

Demand Frontier

99.7%

6.79E-09

$33.5M

Aggregate Demand

99.9%

0.07%

$28.7M

19,000

What can we do with this analysis?

Presented at the 2018 ICEAA Professional Development & Training Workshop - www.iceaaonline.com Copyright 2018 MEE Inc.

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First, We Might Want To Know Where All Of The Money Goes $400

Billions of 2016$

$350

US Bomber Spending 1957-2016 $340

$330

$300 $250 $200 $150

$130

$100

$65

$50 $0

$24 $