Title: Enrollment Counselor Date: January 2016 FLSA Status: Exempt Reports to: Vice President for Enrollment Management Job Summary: Under the general direction of the vice president for enrollment management, an Enrollment Counselor (EC) performs a wide range of admission, financial aid, marketing, public relations and recruiting duties which articulate the vision and mission of Cottey College, a small, liberal arts women’s college founded in 1884 offering associate and Bachelor degree programs. Cottey has benefited from an 89-year partnership with our women owners, benefactors and supporters; P. E. O. International (PEOInternational.Org). The EC will advise and counsel prospective students and families regarding admission procedures and financial aid processes, and provide an overview of Cottey’s philosophy and history, academic programs and curriculum, campus organizations, resources and services, student activities and residential life to multiple internal and external constituencies. The position requires travel and some work on select holidays and weekends. Duties and Responsibilities: Identify, recruit, and enroll prospective students through: • Written, oral, and electronic communication during one-on-one, small group or formal presentation • Planning and executing special events • Managing all aspects of domestic/global region including recruitment travel, and building and maintaining relationships with high school guidance counselors, community college transfer coordinators, teachers who serve the college-bound and community-based organizations, alumnae and P.E.O. • Attendance at college fairs, addressing P.E.O. workshops and conventions, hosting student gatherings, meeting with students and families individually or in small groups at high school and community visits or on-campus • Participation in office- and campus wide recruitment activities including the student ambassador organization, campus visitation programs, orientation and tele-recruiting, among others • Creating, managing and evaluating the effectiveness of print and ecommunications targeted at multiple segments of prospective and incoming students, especially as it pertains to response rates and maintaining enrollment management web pages • Full involvement with enterprise-wide technical platforms and web-based services related to all enrollment management areas including, online applications, registration and payments • Database management of recruitment contacts of prospective students at every stage of the enrollment process and the professionals that serve them
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The gathering and use of data to determine cost-benefit analysis and effectiveness of all the above, to predict and set enrollment goals by region, and to inform the office and campus of the status of enrollment efforts The review of applications, evaluation of academic records, computation of grade point averages and work with the admission committee and international credentialing organizations Maintenance of association with enrollment management professional, local, and state organizations to help provide input regarding current admission procedures and practices as well as ideas and suggestions for improvement Performance of other duties as assigned.
Knowledge, Skills, Abilities: • • •
Knowledge of basic business administration principles and practices including proficiency in Microsoft office suite of products, online applications and website content management Ability to be a team player and work collaboratively, be a leader and work independently, demonstrate self-direction and motivation, creatively problem solve, establish priorities, effectively manage time and budgets Ability to work in multicultural environments and skill in tact and diplomacy to effectively communicating the College’s policy guidelines to a diverse group of people
Credentials and Experience: • • •
Possession of a bachelor’s degree from an accredited college or university One to two years’ of progressively responsible business experience in an educational, marketing, non-profit, or public service capacity is a plus Spanish language proficiency is a plus
Special Requirements: • •
Valid driver’s license required Dependable personal vehicle may be required for professional use
