Gelman, Rosenberg & Freedman LinkedIn Learning Lunches
Active Involvement
Jennifer Disharoon, MBA
Alina Stone
Marketing Director
Marketing Coordinator
Table of Contents Writing and Sharing Posts Content Recommendations Making LinkedIn a Habit
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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Writing and Sharing Posts General Rules of Thumb •
Maintain a professional tone • Proofread your posts • Don’t plagiarize • Keep it professional – LinkedIn isn’t Facebook • No photos of food/kids/pets
•
Refrain from politics and other divisive topics
•
Share information of value
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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3
Writing and Sharing Posts General Rules of Thumb •
Maintain a professional tone
•
Refrain from politics and other divisive topics • Follow the same rules for “likes”. “Likes” are visible in your connections’ news feeds
•
Share information of value
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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4
Writing and Sharing Posts General Rules of Thumb •
Maintain a professional tone
•
Refrain from politics and other divisive topics
•
Share information of value • Keep in mind the intended audience • What do you want readers to take away from the information you post or share?
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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Writing and Sharing Posts General Rules of Thumb •
When sharing an existing post, add a key takeaway to draw in your audience • Note how the information is unique (or include your individual take on the topic)
•
Keep posts short, simple and to the point
•
Post frequently • A good goal is 3 times a week • Use scheduled publications to keep you on track
•
Don’t get discouraged by seemingly low involvement
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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Content What to write Writing skill is not necessary! •
•
Look to GRF for content to share • Website
• Internal newsletters
• Newsletters
• Social media posts
Share industry news (accounting, nonprofit, tax, general business, etc.)
•
Share news from your community (ex: Montgomery County news)
•
Share best practices
•
Share your clients’ news
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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7
Content What to write Writing skill is not necessary! •
Look to GRF for content to share
•
Share industry news (accounting, nonprofit, tax, general business, etc.)
•
Share news from your community (ex: Montgomery County news)
•
Share best practices
•
Share your clients’ news
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
|
8
Content What to write Writing skill is not necessary! •
Look to GRF for content to share
•
Share industry news (accounting, nonprofit, tax, general business, etc.)
•
Share news from your community (ex: Montgomery County news)
•
Share best practices
•
Share your clients’ news
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
|
9
Content What to write Writing skill is not necessary! •
Look to GRF for content to share
•
Share industry news (accounting, nonprofit, tax, general business, etc.)
•
Share news from your community (ex: Montgomery County news)
•
Share best practices
•
Share your clients’ news
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
|
10
Content What to write Writing skill is not necessary! •
Look to GRF for content to share
•
Share industry news (accounting, nonprofit, tax, general business, etc.)
•
Share news from your community (ex: Montgomery County news)
•
Share best practices
•
Share your clients’ news
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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11
Recommendations Prove your expertise •
Honor recommendations when asked • Excellent for ingratiating yourself and the firm
•
Requesting recommendations
•
Approach with specificity and a personal touch
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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Recommendations Prove your expertise •
Honor recommendations when asked
•
Requesting recommendations • Request from those who can speak directly to your performance • Former supervisors and colleagues • Fellow committee or board members • Clients • Vendors • When possible, request from those who are wellregarded in their field to increase your credibility
•
Approach with specificity and a personal touch
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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Recommendations Prove your expertise •
Honor recommendations when asked
•
Requesting recommendations
•
Approach with specificity and a personal touch • Personalize your message • Emphasize which skills or attributes you want the recommendation to address (example: leadership skills) • Consider requesting a recommendation over email or via phone • Recommended for former supervisors or others you suspect receive many similar requests
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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Making LinkedIn a Habit
•
Subscribing to newsletters and publications that send out weekly or monthly correspondences
•
Adding recurring events in your calendar
•
Adding it to your daily social media scroll • Example – open LinkedIn after you’re done with Twitter/Facebook/Instagram • Could also be after you read the newspaper, or while you’re drinking your first (or second) coffee
•
Following influencers or brands on social networks • Request notifications for their posts to keep you continually updating
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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Get In Touch
www.grfcpa.com twitter.com/grfcpas facebook.com/grfcpas 4550 Montgomery Avenue,
linkedin.com/company/gelman-
Suite 650N, Bethesda, MD 20814
rosenberg-&-freedman-cpas
(301) 951-9090
instagram.com/grfcpas/
Jennifer Disharoon, MBA
Alina Stone
[email protected]
[email protected]
(301) 951-9090
(301) 951-9090
Join us next time LinkedIn Learning Lunches LinkedIn Learning Lunches: Generating Leads with LinkedIn Participants will learn how to: • Identify prospects • Compose a “cold call” • Coping with rejection • Tracking progress and following up
GELMAN, ROSENBERG & FREEDMAN Certified Public Accountants
www.grfcpa.com
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