TV & Radio
http://www.marketwatch.com/tvradio/player.asp?guid=%7B98C9B2...
E-mail this clip | Get a copy of this clip
Now Playing:
Passikoff: Study hits at the heart of Baby Einstein A study finding that Baby Einstein DVDs and videos may actually hinder a baby's language development goes straight to "product efficacy, which is the most important element in terms of brand." So says branding expert Robert Passikoff, the president of Brand Keys. He tells Steve Potisk the company can "rebut" the study, but it would lead to finding a "rationale to continue to use the brand."
Latest audio and video content: Cisco CEO Raises Long-term Forecast Apple Shows Off New iMac Money Markets & More for Aug. 8 Is the Economy Headed for a Recession? Kellner: A future rate hike is less likely despite inflation worries More MarketWatch audio and video content >>
1 of 1
8/8/07 8:37 AM
