WAVECOM©2005. All rights reserved
Confidential
Market Overview www.sendsms.cn
2009.04.12
2007 Distributors Conference Olivier Beaujard VP Business Development April 2007
收集整理
Wavecom Confidential
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Segmentation Definition
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Segmentation Definition
Tier1 / Car Manufacturers / OEM: • Telematics, Infotainment • Navigation built-in,
Home & Security :
• Industrial Automation,
• Alarms (Domestic & Pro),
• Desktop phones
• Telemedicine,
• Payphone/Public Call Office
• Home Automation,
• LCR / PABX / VoIP Gateways
• Video surveillance
Mobile Computing :
• Facility Management,
• Hands-free built-in, • Emergency call,
Sales & Payment :
• Remote diagnostics,
• Vending, Cash Registers,
Aftermarket : WAVECOM©2005. All rights reserved
Control & Monitoring:
• Traffic signals, Display…
• Alarm built-in,…
• Radio add on • Hands-free add on • Info traffic • Navigation add on • Alarm add on
Mobile Professional
M2M
Automotive
Fixed Voice :
• PDAs • PC Cards, PC Modems
• EPOS,
Vehicle Remote Management:
• Copiers/Printers,
• Fleet,
Entertainment :
• Parking Meters,
• Toll Collect,
• Gaming Machines
• Gambling
• Vehicle Recovery,
• Digital Media Payers
Automatic Meter Management:
• Pay-As-You-Drive
• Set Top Boxes
• Water, Gas, Electricity
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• PC Embedded
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Industry Projections Worldwide
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The size of our markets
Î
“M2M devices shipments for N.America + W.Europe will reach 26 million for 2006..”
Î
“The number of M2M modules already totalled 92 million units in 2004…”
Î
“The worldwide M2M market is expected to be worth over 200 billion EUR in 2010…”
Î
“Cellular M2M modules shipments will reach 20 million units in 2006…”
Î
“30 million wireless M2M devices installed worldwide in 2006…”
Time for Homework !
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Volumes by Segment (K Units) Worldwide
44,757 34,054
CAGR 27,5%
25,944 19,750 15,410 8,75 0
36,5%
11,477
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26,6%
Î
Scenario steady-state volume progression.
Î
We have a better accuracy after SE acquisition – robust and consistent figures
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Revenues by Segment (M€) Worldwide
1265 1040
CAGR 14,5%
878 741
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473
567
641 21,8%
13,7%
Î
Market valuation model taking into account a price decrease / segment / region
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Sub-segmentation (K Units) Worldwide
44,757
34,054 25,944 19,750 15,410 11,477 WAVECOM©2005. All rights reserved
8,750
Î
External market analysts do not have such a level of details
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CAGR 31,2%
Revenue sub-segmentation (M€) Worldwide
1265
CAGR 17,8%
1040 878 741 641 567
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473
Î
Most sub-segments substantially below 100M Euros, which is one reason why semiconductor companies are not interested today
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2006 Market Breakdown by Manufacturer
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2006 Market breakdown by Manufacturer
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Our Estimates based on field information
NB:
Excludes PC cards and PDAs, which are large markets in themselves
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2006 WW Market Share – (Revenues) The Market Leader – our Estimates
Wavecom +SE
1% 1% 3% 2% 1% 4%
Siemens 34%
10%
Motorola Onstar + Modules Simcom
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15%
Telit + Bellwave Spreadtrum 30%
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Enfora
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Segments Potential 2006-2010
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Segments Potential - Worldwide
30%
AMM
CAGR (2006-2010)
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Sales Payment
20%
AfterMarket
Control Monit.
Home& Security
VRM
Auto Tier1
10%
Mob. Comp. Rev. 2010 5m€
100m€+
50m€
Revenues (2006)
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Fixed Voice
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Segments Potential - EMEA
AMM
CAGR (2006-2010)
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30%
Sales Payment
AfterMarket
Mob. Comp. 10%
Home& Security
Control Monit.
20%
VRM
Auto Tier1 Fixed Voice
Rev. 2010 5m€
50m€
25m€
Revenues (2006)
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Segments Comparison - APAC
CAGR (2006-2010)
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30%
Sales Payment 20%
Home& Security
Control Monit. Auto AfterTier1 Market
AMM
VRM
10%
Mob. Comp. Fixed Voice
Rev. 2010 5m€
50m€+
25m€
Revenues (2006)
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Segments Comparison - Americas AMM
30% Sales
CAGR (2006-2010)
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Payment
20%
Home& Security
After- Control Market Monit.
VRM
10%
Rev. 2010 5m€
Auto Tier1
Fixed Voice Mob. Comp. 50m€+
25m€
Revenues (2006)
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2007 Market Size and Key Segments Worldwide
APAC
Americas
EMEA
Revenue (M€)
740,6
240,2
239,6
260,8
Volume (KU)
19,750
8,520
6,180
5,050
Auto Tier 1(*)
Fixed Voice
Auto Tier1(*)
VRM
Fixed Voice
Mobile Computing
VRM
Home & Security
VRM
AMM
Mobile Computing
AMM
Mobile Computing
VRM
Home & Security
Control & Monitoring
Home & Security
Control & Monitoring
Fixed Voice
Total Market 2007
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Top 5 Segments by Revenue
Home & Security
(*) Auto Tier1 in Americas includes all OnStar business
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Some take aways Î
Automotive and Vehicle Remote Monitoring – – –
Î
Automatic Meter Management – –
Î
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De-regulations trigger projects in Europe/Oceania (accurate and actual insight in energy consumption) Energy savings and fraud avoidance creates markets
Sales & Payment good potential –
Î
Emergency services (Onstar and e-Call + Aftermarket) Pay-as-you-drive projects (PAYD) and road-charging programs applications driving volumes.
Emerging countries (wireline replacement) and/or tax control and fraud protection
Fixed Voice –
Still growing in emerging countries
Î
Other segments relatively small, driven by local economics
Î
In summary -- Projecting market to grow steadily, although scenarios where growth is more or less. Higher growth requires mass market adoptions such as with e-Call and Onstar, PAYD, Toll-Collect and aggressive energy de-regulation roll out.
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Teamwork to adopt an ecosystem approach
Legislation / Gov.
Key Customers Key Targets
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Distributors
Customer
Tier1 System Integrator Product Manufacturer
End Customer Car Maker Energy Supplier Insurances Banks
Service Provider
End User IT Integrators
Wireless Operators
Influencers Partners
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Conclusion Î
We have a complete market analysis by application segment and by region for the first time.
Î
We believe this analysis is self consistent, and checked with figures from Sony Ericsson, but still does not have valid confirmation by an independent firm (Gartner, ABI, HR, …)
Î
There are many trends that lead us to believe that the market will grow steadily, with the possibility of discontinuous, more rapid growth, as some applications gain mass market adoption.
Î
Largest highly fragmented segments: VRM / Control Monitoring / Fixed Voice / AMM – through distribution network
Î
Number #1 leading supplier on the market – 2007 will be the year of recognition
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2007 : TRY CONVERSION !
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THANK YOU ! Wavecom Confidential 23
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Subsegmentation Data (K Units) Worldwide
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Revenue subsegmentation Data (M€) Worldwide
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EMEA – Volumes by segment (K Units)
15770 11844 8754 6180
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4580
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EMEA – Volumes by segment (K Units)
Î
Top 5 segments by 2009: – – – – –
Automatic Meter Management Vehicle Remote Management Home & Security Sale & Payment Fixed Voice
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EMEA – Revenues by segment (M Euros)
498 406,4 327,5 260,8
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212,5
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EMEA – Revenues by segment (M Euros)
Î
Top 5 segments by 2009: – – – – –
AMM Vehicle Remote Management Home & Security Sale & Payment Control & Monitoring
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APAC – Volumes by segment (K Units)
17178 13350 10550 8520
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6910
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APAC – Volumes by segment (K Units)
Î
Top 5 segments by 2009: – – – – –
Fixed Voice Mobile Computing AMM Vehicle Remote Management Home & Security
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APAC – Revenues segment (M Euros) 354 299,0 240,2
270,4
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220,6
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APAC – Revenues segment (M Euros)
Î
Top 5 segments by 2009: – – – – –
Fixed Voice Mobile Computing AMM Vehicle Remote Management Home & Security
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Americas – Volumes by segment (K Units) 12029 8860 6640 5050
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3920
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Americas – Volumes by segment (K Units)
Î
Top 5 segments by 2009: – – – – –
Auto Tier 1 Home & Security Vehicle Remote Management Control & Monitoring Mobile Computing
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Americas – Revenues by segment (M Euros) 500,00
418
400,00 280,4
300,00
335,2
239,6 209,6
200,00 100,00 0,00 WAVECOM©2005. All rights reserved
2006
2007
2008
2009
2010
Tier 1
Aftermarket
AMM
Sales & Payment
Control & Monitoring
Home & Security
Vehicule Remote Mgt
Fixed Voice
Mobile Computing
Entertainment
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Americas – Revenues by segment (M Euros)
Î
Top 5 segments by 2009: – – – – –
Auto Tier 1 Home & Security Vehicle Remote Management Control & Monitoring Mobile Computing
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