3 PILLARS OF LEAD GENERATION COMMI$$ION CHECK$ LEAD CONVERSION
R E F E R R A L S
P
M A
R O
R
S
K
P
E
E
T
C
& R E P E A T S
Produces: Short-term Buyers Long-term Buyers Short-term Sellers Long-term Sellers
I N
T I N
G G
Produces: Strategy A – Short-term Buyers Strategy B – Mid to Long-term Sellers
Produces: Short to Mid-term Sellers
