10 Marketing Research

4C 45 1DA A6A A4D D78 987 731 487 85 F68 4 1D 6 4 7 98 3 48 8 F6 9 45 51D A6 A4D D78 898 731 148 785 5F68 89D D69 7 7 A ...

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4C 45 1DA A6A A4D D78 987 731 487 85 F68 4 1D 6 4 7 98 3 48 8 F6 9 45 51D A6 A4D D78 898 731 148 785 5F68 89D D69 7 7 A A 0 51 1DA 6A 4D 789 987 314 487 85F F689 9D6 690 64C DA 6A 4D 78 87 31 87 85 68 D 90 64 45 DA 6A 4D 78 987 31 487 85 F68 9D 690 64 C45 1D 4 8 F 9 6 C 9 A6 6A4 4D7 7898 873 3148 878 5F6 689 D69 906 64C 451 1DA A6A D 4 5 1 4 8 D D 4 8 7 6A A4D 78 987 7314 487 85F F68 9D 690 064C C45 51D A6 6A4 D7 9 8 6 D 9 8 A 3 6 A A4 4D7 789 873 148 878 5F6 689 D6 906 4C 451 1DA 6A 4D 78 987 D7 89 873 14 78 5F6 89 D6 906 4C 451 DA 6A 4D 78 987 31 D7 89 873 14 878 5F6 89 D6 906 4C 451 DA 6A 4D 78 987 31 487 8 1 8 5 9 3 4 8 D 9 4 4 78 8987 731 487 785 F68 89D 690 064 C45 51D DA6 6A4 4D7 7898 873 148 878 5F6 F 5 4 1 C 9 8 6 D 9 8 A 3 6 A 1 89 873 14 878 5F 689 D6 906 4C 451 DA 6A 4D 78 987 731 487 785 F68 89D 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 98 31 48 85 F6 9D 69 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 73 48 78 F6 89 69 06 48 85 F6 9D 69 64 C4 51 A A D 89 73 14 78 5F 89 D6 06 4C 78 F6 89 6 06 C 51 DA 6A 4D 78 87 14 87 5F 68 D 90 4C 45 5F 89 D6 90 4C 45 D 6 4D 78 98 31 87 85 68 9D 69 64 4 1D 68 D 90 64 45 1D A6 A4 7 98 73 48 85 F6 9D 69 06 C4 51 A 9D 69 64 C4 1D A A4 D7 89 73 14 78 F6 89 6 06 4C 51 DA 6A 69 064 C4 51D A 6A D7 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 06 C 51 A 6A 4D 89 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 4C 45 DA 6A 4D 78 87 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 45 1D 6 4D 78 98 31 48 85 F68 9D 69 64 C4 51D A A4 D7 89 73 1D A6 A4 7 98 73 48 78 F6 9D 69 06 C4 51 A 6A D 89 87 14 A6 A4 D7 898 73 148 78 5F6 89 69 06 4C 51 DA 6A 4D 789 87 314 87 A4 D7 89 73 148 78 5F6 89 D6 06 4C 451 DA 6A 4D 78 87 314 87 85F D7 89 873 14 78 5F6 89 D6 906 4C 451 DA 6A 4D 78 987 31 87 85F 68 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 78 987 31 487 85 68 9D 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 98 31 48 85 F6 9D 69 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 73 48 78 F6 89 69 06 48 85 F6 9D 69 64 C4 51 A A D 89 73 14 78 5F 89 D6 06 4C 78 F6 89 6 06 C 51 DA 6A 4D 78 87 14 87 5F 68 D 90 4C 45 5F 89 D6 90 4C 45 D 6 4D 78 98 31 87 85 68 9D 69 64 4 1D 68 D 90 64 45 1D A6 A4 7 98 73 48 85 F6 9D 69 06 C4 51 A 9D 69 64 C4 1D A A4 D7 89 73 14 78 F6 89 6 06 4C 51 DA 6A 69 064 C4 51D A 6A D7 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 06 C 51 A 6A 4D 89 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 4C 45 DA 6A 4D 78 87 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 45 1D 6 4D 78 98 31 48 85 F68 9D 69 64 C4 51D A A4 D7 89 73 1D A6 A4 7 98 73 48 78 F6 9D 69 06 C4 51 A 6A D 89 87 14 A6 A4 D7 898 73 148 78 5F6 89 69 06 4C 51 DA 6A 4D 789 87 314 87 A4 D7 89 73 148 78 5F6 89 D6 06 4C 451 DA 6A 4D 78 87 314 87 85F D7 89 873 14 78 5F6 89 D6 906 4C 451 DA 6A 4D 78 987 31 87 85F 68 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 78 987 31 487 85 68 9D 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 98 31 48 85 F6 9D 69 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 73 48 78 F6 89 69 06 48 85 F6 9D 69 64 C4 51 A A D 89 73 14 78 5F 89 D6 06 4C 78 F6 89 6 06 C 51 DA 6A 4D 78 87 14 87 5F 68 D 90 4C 45 5F 89 D6 90 4C 45 D 6 4D 78 98 31 87 85 68 9D 69 64 4 1D 68 D 90 64 45 1D A6 A4 7 98 73 48 85 F6 9D 69 06 C4 51 A 9D 69 64 C4 1D A A4 D7 89 73 14 78 F6 89 6 06 4C 51 DA 6A 69 064 C4 51D A 6A D7 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 06 C 51 A 6A 4D 89 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 4C 45 DA 6A 4D 78 87 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 45 1D 6 4D 78 98 31 48 85 F68 9D 69 64 C4 51D A A4 D7 89 73 1D A6 A4 7 98 73 48 78 F6 9D 69 06 C4 51 A 6A D 89 87 14 A6 A4 D7 898 73 148 78 5F6 89 69 06 4C 51 DA 6A 4D 789 87 314 87 A4 D7 89 73 148 78 5F6 89 D6 06 4C 451 DA 6A 4D 78 87 314 87 85F D7 89 873 14 78 5F6 89 D6 906 4C 451 DA 6A 4D 78 987 31 87 85F 68 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 78 987 31 487 85 68 9D 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 98 31 48 85 F6 9D 69 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 73 48 78 F6 89 69 06 48 85 F6 9D 69 64 C4 51 A A D 89 73 14 78 5F 89 D6 06 4C 78 F6 89 6 06 C 51 DA 6A 4D 78 87 14 87 5F 68 D 90 4C 45 5F 89 D6 90 4C 45 D 6 4D 78 98 31 87 85 68 9D 69 64 4 1D 68 D 90 64 45 1D A6 A4 7 98 73 48 85 F6 9D 69 06 C4 51 A 9D 69 64 C4 1D A A4 D7 89 73 14 78 F6 89 6 06 4C 51 DA 6A 69 064 C4 51D A 6A D7 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 06 C 51 A 6A 4D 89 87 14 87 5F 68 D6 90 4C 45 D 6 4 4C 45 DA 6A 4D 78 87 31 87 85 68 9D 90 64 4 1D A6 A4 45 1D 6 4D 78 98 31 48 85 F68 9D 69 64 C4 51D A A4 D7 1D A6 A4 7 98 73 48 78 F6 9D 69 06 C4 51 A 6A D A6 A4 D7 898 73 148 78 5F6 89 69 06 4C 51 DA 6A 4D 78 A4 D7 89 73 148 78 5F6 89 D6 06 4C 451 DA 6A 4D 78 D7 89 873 14 78 5F6 89 D6 906 4C 451 DA 6A 4D 78 98 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 78 987 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 98 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 73 48 85 F6 9D 69 64 C4 51 A A D 89 73 1 78 F6 89 6 06 C 51 DA 6A 4D 78 87 14 5F 89 D6 90 4C 45 D 6 4D 78 98 31 8 68 D 90 64 45 1D A6 A4 7 98 73 48 9D 69 64 C4 1D A A4 D7 89 73 14 7 69 064 C4 51D A 6A D7 89 873 14 878 06 C 51 A 6A 4D 89 87 14 87 5 4C 45 DA 6A 4D 78 87 31 87 85 45 1D 6 4 7 98 3 48 85 F

Paper / Subject Code: 71064 / Marketing Research.

Time :3 Hours

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Marks :-100

Notes:-

Please check whether you have got the right question paper

1. All questions are compulsory. 2. Figures to the right side indicate full marks. 3. English question paper is basis paper.

Explain the following in 2-3 sentences ( ANY EIGHT). Marketing Research Mail Survey Brand Research Primary Data Table Research Marketing Audit Controlled Observation Open Questions Sampling Editing Internal Data 16

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Answer the following in briefly. (ANY TWO) What is Marketing Research? Explain the importance of Marketing Research. Explain the various branches of Marketing Research. Discuss the features of good Marketing Information System.

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A B C

Answer the following in briefly. (ANY TWO) Explain the need of Consumer Research. Discuss the scope of product Research. Write a note on shop Audit.

Answer the following in briefly. (ANY TWO) What is questionnaire? Explain the essentials of good questionnaire. Explain the roll of marketing research in event marketing. Discuss the sources of secondary data.

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4C 45 1DA A6A A4D D78 987 731 487 85 F68 4 1D 6 4 7 98 3 48 8 F6 9 45 51D A6 A4D D78 898 731 148 785 5F68 89D D69 7 7 A A 0 51 1DA 6A 4D 789 987 314 487 85F F689 9D6 690 64C DA 6A 4D 78 87 31 87 85 68 D 90 64 45 DA 6A 4D 78 987 31 487 85 F68 9D 690 64 C45 1D 4 8 F 9 6 C 9 A6 6A4 4D7 7898 873 3148 878 5F6 689 D69 906 64C 451 1DA A6A D 4 5 1 4 8 D D 4 8 7 6A A4D 78 987 7314 487 85F F68 9D 690 064C C45 51D A6 6A4 D7 9 8 6 D 9 8 A 3 6 A A4 4D7 789 873 148 878 5F6 689 D6 906 4C 451 1DA 6A 4D 78 987 D7 89 873 14 78 5F6 89 D6 906 4C 451 DA 6A 4D 78 987 31 D7 89 873 14 878 5F6 89 D6 906 4C 451 DA 6A 4D 78 987 31 487 8 1 8 5 9 3 4 8 D 9 4 4 78 8987 731 487 785 F68 89D 690 064 C45 51D DA6 6A4 4D7 7898 873 148 878 5F6 F 5 4 1 C 9 8 6 D 9 8 A 3 6 A 1 89 873 14 878 5F 689 D6 906 4C 451 DA 6A 4D 78 987 731 487 785 F68 89D 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 98 31 48 85 F6 9D 69 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 73 48 78 F6 89 69 06 48 85 F6 9D 69 64 C4 51 A A D 89 73 14 78 5F 89 D6 06 4C 78 F6 89 6 06 C 51 DA 6A 4D 78 87 14 87 5F 68 D 90 4C 45 5F 89 D6 90 4C 45 D 6 4D 78 98 31 87 85 68 9D 69 64 4 1D 68 D 90 64 45 1D A6 A4 7 98 73 48 85 F6 9D 69 06 C4 51 A 9D 69 64 C4 1D A A4 D7 89 73 14 78 F6 89 6 06 4C 51 DA 6A 69 064 C4 51D A 6A D7 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 06 C 51 A 6A 4D 89 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 4C 45 DA 6A 4D 78 87 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 45 1D 6 4D 78 98 31 48 85 F68 9D 69 64 C4 51D A A4 D7 89 73 1D A6 A4 7 98 73 48 78 F6 9D 69 06 C4 51 A 6A D 89 87 14 A6 A4 D7 898 73 148 78 5F6 89 69 06 4C 51 DA 6A 4D 789 87 314 87 A4 D7 89 73 148 78 5F6 89 D6 06 4C 451 DA 6A 4D 78 87 314 87 85F D7 89 873 14 78 5F6 89 D6 906 4C 451 DA 6A 4D 78 987 31 87 85F 68 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 78 987 31 487 85 68 9D 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 98 31 48 85 F6 9D 69 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 73 48 78 F6 89 69 06 48 85 F6 9D 69 64 C4 51 A A D 89 73 14 78 5F 89 D6 06 4C 78 F6 89 6 06 C 51 DA 6A 4D 78 87 14 87 5F 68 D 90 4C 45 5F 89 D6 90 4C 45 D 6 4D 78 98 31 87 85 68 9D 69 64 4 1D 68 D 90 64 45 1D A6 A4 7 98 73 48 85 F6 9D 69 06 C4 51 A 9D 69 64 C4 1D A A4 D7 89 73 14 78 F6 89 6 06 4C 51 DA 6A 69 064 C4 51D A 6A D7 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 06 C 51 A 6A 4D 89 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 4C 45 DA 6A 4D 78 87 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 45 1D 6 4D 78 98 31 48 85 F68 9D 69 64 C4 51D A A4 D7 89 73 1D A6 A4 7 98 73 48 78 F6 9D 69 06 C4 51 A 6A D 89 87 14 A6 A4 D7 898 73 148 78 5F6 89 69 06 4C 51 DA 6A 4D 789 87 314 87 A4 D7 89 73 148 78 5F6 89 D6 06 4C 451 DA 6A 4D 78 87 314 87 85F D7 89 873 14 78 5F6 89 D6 906 4C 451 DA 6A 4D 78 987 31 87 85F 68 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 78 987 31 487 85 68 9D 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 98 31 48 85 F6 9D 69 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 73 48 78 F6 89 69 06 48 85 F6 9D 69 64 C4 51 A A D 89 73 14 78 5F 89 D6 06 4C 78 F6 89 6 06 C 51 DA 6A 4D 78 87 14 87 5F 68 D 90 4C 45 5F 89 D6 90 4C 45 D 6 4D 78 98 31 87 85 68 9D 69 64 4 1D 68 D 90 64 45 1D A6 A4 7 98 73 48 85 F6 9D 69 06 C4 51 A 9D 69 64 C4 1D A A4 D7 89 73 14 78 F6 89 6 06 4C 51 DA 6A 69 064 C4 51D A 6A D7 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 06 C 51 A 6A 4D 89 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 4C 45 DA 6A 4D 78 87 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 45 1D 6 4D 78 98 31 48 85 F68 9D 69 64 C4 51D A A4 D7 89 73 1D A6 A4 7 98 73 48 78 F6 9D 69 06 C4 51 A 6A D 89 87 14 A6 A4 D7 898 73 148 78 5F6 89 69 06 4C 51 DA 6A 4D 789 87 314 87 A4 D7 89 73 148 78 5F6 89 D6 06 4C 451 DA 6A 4D 78 87 314 87 85F D7 89 873 14 78 5F6 89 D6 906 4C 451 DA 6A 4D 78 987 31 87 85F 68 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 78 987 31 487 85 68 9D 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 98 31 48 85 F6 9D 69 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 73 48 78 F6 89 69 06 48 85 F6 9D 69 64 C4 51 A A D 89 73 14 78 5F 89 D6 06 4C 78 F6 89 6 06 C 51 DA 6A 4D 78 87 14 87 5F 68 D 90 4C 45 5F 89 D6 90 4C 45 D 6 4D 78 98 31 87 85 68 9D 69 64 4 1D 68 D 90 64 45 1D A6 A4 7 98 73 48 85 F6 9D 69 06 C4 51 A 9D 69 64 C4 1D A A4 D7 89 73 14 78 F6 89 6 06 4C 51 DA 6A 69 064 C4 51D A 6A D7 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 06 C 51 A 6A 4D 89 87 14 87 5F 68 D6 90 4C 45 D 6 4 4C 45 DA 6A 4D 78 87 31 87 85 68 9D 90 64 4 1D A6 A4 45 1D 6 4D 78 98 31 48 85 F68 9D 69 64 C4 51D A A4 D7 1D A6 A4 7 98 73 48 78 F6 9D 69 06 C4 51 A 6A D A6 A4 D7 898 73 148 78 5F6 89 69 06 4C 51 DA 6A 4D 78 A4 D7 89 73 148 78 5F6 89 D6 06 4C 451 DA 6A 4D 78 D7 89 873 14 78 5F6 89 D6 906 4C 451 DA 6A 4D 78 98 89 873 14 878 5F 89 D6 906 4C 451 DA 6A 4D 78 987 87 14 87 5F 68 D6 90 4C 45 D 6 4 78 98 31 87 85 68 9D 90 64 4 1D A6 A4 D7 98 73 48 85 F6 9D 69 64 C4 51 A A D 89 73 1 78 F6 89 6 06 C 51 DA 6A 4D 78 87 14 5F 89 D6 90 4C 45 D 6 4D 78 98 31 8 68 D 90 64 45 1D A6 A4 7 98 73 48 9D 69 64 C4 1D A A4 D7 89 73 14 7 69 064 C4 51D A 6A D7 89 873 14 878 06 C 51 A 6A 4D 89 87 14 87 5 4C 45 DA 6A 4D 78 87 31 87 85 45 1D 6 4 7 98 3 48 85 F

Paper / Subject Code: 71064 / Marketing Research.

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71630

Answer the following in briefly. (ANY TWO) What is Research Report? Explain the types of Research Report. Define the table. Explain the kinds of table. Write a note on format of Research Report.

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Write short notes of the following. (ANY FOUR) Test Marketing. Product Modification. Sales Research. Advantages Of Interview. Rural Marketing. Services Marketing. ---------------------------

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Time : 3 Hours

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