Regional workshop on social marketing of sanitation: 8 – 10th November 2004
Workshop Programme – DAY 1 (8/11/04) Time
Activity
Resource person
10:00
Arrival of participants and registration
Sarah
10:20
Welcome address
WaterAid
10:30
Opening of workshop/address
MOH
10:40
Introduction of participants
WaterAid
10:55
Workshop objectives/workshop programme
Amaka Obika (WEDC)
11:10
Tea break
11:20
Presentation 1: •
Andrew Cotton (WEDC)
Global overview of sanitation and the potential role of social marketing in improving access to sanitation.
11:35
Questions and discussions
Andrew Cotton
11:55
Presentation 2:
Amaka Obika
•
Overview of the social marketing project
12:10
Questions and discussions
12:30
Lunch break
01:30
Presentation 3: •
Conducting market research in the commercial world and comparison with the formative research for social marketing of sanitation.
Amaka Obika
Robert Wamaya Steadman Research Tanzania
01:50
Questions and discussions
Robert Wamaya Steadman
02:20
Presentation 4:
Oliver Frimpong TREND Ghana
•
Formative research process in Ghana and lessons learnt.
02:40
Questions and discussions
Oliver Frimpong and Amaka Obika
03:10
Presentation 5:
Meki Mkanga
•
Formative research process and results in Tanzania
03:35
Questions and answers
04:05
Tea break
04:20
Group work •
Meki Mkanga and Amaka Obika
Andrew Cotton
Scaling up formative research for sanitation marketing
04:35
Presentation and discussions
Andrew Cotton
05:00
Closing of day 1
WaterAid
1
Regional workshop on social marketing of sanitation: 8 – 10th November 2004 Workshop Programme – DAY 2 (9/11/04)
Time
Activity
Resource person
09:00
Review of day 1/presentation of day 2 programme
Amaka Obika
09:10
Presentation 1:
Amaka Obika
•
Using formative research result to develop preliminary social marketing of sanitation programme
09:20
Questions and discussions
Amaka Obika
09:35
Presentation 3:
M&M
•
Stages of concept and creative development
-
concept development/branding etc.
-
What is the next stage and how would the concept change, and why?
•
Processes of working with communications agency
10:00
Questions and discussions
10:30
Tea break
10:45
Presentation 4: •
M&M Communications Ltd
Meki Mkanga
Pre-testing of concepts/creative
10:55
Questions and discussions
Meki Mkanga
11:10
Presentation 5:
Eda Gweba Temeke Municipal Council and Meki
• 11:25
Working with fundis
Presentation 6:
Edmund John
•
(EEPCO)
Product and producer development and support
11:40
Questions and discussions
Eda and Edmund
12:10
Presentation 7:
Fundis of Kiuvyota and Meki
•
Fundi training
•
Costing of toilet options
12:30
Questions and answers
01:00
Lunch break
02:00
Presentation 8: •
Product testing
•
Supply outlet
•
Promotion campaign (preparation and implementation) and
Fundis and Meki
Meki and Amaka
2
Regional workshop on social marketing of sanitation: 8 – 10th November 2004 02:15
Question and answers
Amaka & Meki
02:35
Presentation 8:
Fundis and Meki
•
Functioning of the fundi group
03:00
Questions and discussions
Fundis and Meki
03:30
Group discussions
Steve Sugden
•
How can social marketing of sanitation be scaled up and sustained.
•
The role of the local government in social marketing of sanitation.
04:00
Tea break
04:10
Group presentation and discussion
Steve Sugden
05:00
Logistics for field visit
WaterAid
05:30
Closing of day 2
WaterAid
Workshop Programme – DAY 3 (10/11/04)
Time
Activity
Resource person
10:00
Field visit to Keko Muanga B
WaterAid
01:30
Lunch
Amaka Obika
02:30
•
Questions and discussions on the field visit
Steve Sugden
•
Brain storm on phase 2 of the Keko pilot project
03:30
Group work: •
Brainstorm on the contents of a concise guide to social marketing of sanitation.
Amaka Obika
04:30
Workshop summary
Amaka Obika
05:00
Close of workshop
WaterAid
06:30
Final get together at Akana Lodge
WaterAid
3
